How much control do you really think that you have over your decisions?
In fact, it's actually pretty scary once you start listening to Adam Alter. Alter is an assistant professor of marketing and psychology at NYU's Stern School of Business and psychology department. His research focuses on the intersection of behavioral economics, marketing, and the psychology of judgment and decision-making. I've had the pleasure of having a conversation with Alter about his latest book, Drunk Tank Pink (you can hear it here: SPOS #358 - Understanding Humans And Making Marketing Better With Adam Alter), and we became friends shortly after that. Recently, he appeared with Jonathan Fields on Good Life Project.