Six Pixels of Separation - The Blog
October 31, 200511:04 AM

Google Advertising Conquers All

I was just sniffing around Dan Pink's Blog and I came across this posting: And If Your Wife Works At Google, You're Set, where Pink shoot off his two facts of the week. I really perked up when I saw number two:

"This year, Google will sell $6.1 billion in ads, nearly double what it sold last year... That is more advertising than is sold by any newspaper chain, magazine publisher or television network."

Dan Pink's factoid of the week comes courtesy of an excellent article from The New York Times: Google Wants to Dominate Madison Avenue, Too.

Here's a gem from this article:

"By next year, Mr. Noto said, he expects Google to have advertising revenue of $9.5 billion. That would place it fourth among American media companies in total ad sales after Viacom, the News Corporation and the Walt Disney Company, but ahead of giants including NBC Universal and Time Warner.

Not content to just suck advertising dollars from Web search, Google is using its windfall to pay for an eclectic range of ambitious projects that have the potential to radically disrupt other industries. Among other things, it is offering to build a free wireless Internet network in San Francisco, plans to scan nearly every book published and is testing a free classified advertising system it calls Google Base."

In the meantime, if you want to dig some cool Google functionality, I'm slowly become a big fan of their new personalized homepage. You have to try it. Go here: Google Personalized Homepage.

Make sure to add those RSS feeds - it makes it all worthwhile.

By Mitch Joel

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