Six Pixels of Separation - The Blog
August 18, 2006 6:56 AM

Give A Little Love To This Coke Ad

My guess is you don't have to know what Grand Theft Auto is to appreciate the awesomeness of this Coke ad.

In a day and age where we all (hopefully) follow the insights put forward by Joseph Jaffe in his book, Life After The 30-Second Spot, I know that it's ads like this Coke one that make the 30-second spot work. And, it's for many reasons:

1. The overall creative and execution is near-perfect.

2. You don't have to know what Grand Theft Auto is to get the commercial. We all know that video games are violent and this spin is brilliant.

3. You can begin to imagine the extensions that can be created based on this ad.

4. Uploading it to YouTube (and don't discount that this might have been done either by the agency that created the ad or Coke) probably gives them access to the exact target market... and it's much cheaper than a media buy.

5. Bloggers, Podcasters, etc... are talking about it (like me), and that speaks volumes. You won't find many of us (like me) espousing the beauty of a television ad.

6. It will be (it is) highly viral.

Check it out here: Grand Theft Auto Coke Ad.

By Mitch Joel


Comments Comments Feed
  • Posted by Trent Boswick
    Mitch Joel

    Not to mention a giant like Coke bringing the $10 billion video game industry (which generates more revenue than Hollywood) into the mainstream (if $10 billion is not already the mainstream). A great way to bridge the mediums.

    The Hollywood crowd acknowledged GTA for years now with acting veterens such as Michael Madsen, Samuel L. Jackson, James Woods, Joe Pantoliano, Frank Vincent, Robert Loggia and Ray Liotta lending their voices to different characters.

    I knew my world had changed last Halloween when 25% of the kids were dressed as characters from video games. I guess Coke noticed too.

    Reply
  • Posted by MoL
    Mitch Joel

    The Ad just came to Brazil and its one of my favorites!
    Do you know how is singing the AD version?
    I know the original came from Bugsy Malone, but who is the new singer?
    Thanks a lot!

    Reply
  • Posted by Tommy
    Tommy

    The singer is Moses Patrou and I believe the respin of the music was made especiall for te Coke Ad.

    Reply
  • Posted by rachel
    Mitch Joel

    Tommy I think it was taken from Bugsy Malone the movie

    Reply
  • Posted by AWDMANOUT
    AWDMANOUT

    I've looked everywhere, and I'm pretty certain this is a remake of a song, and was only made for the commercial. That kind of ticks me off, because I was going to put it on my Ipod.

    Reply
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