I'm embarrassed. Really embarrassed. I've had a copy of The Cluetrain Manifest by Rick Levine, Christopher Locke, Doc Searls and David Weinberger since it came out but I never read it.
Lately I've been working on some personal goals and they include reading a book for a certain amount of time every day. It's been a great experience and I've been devouring a lot of great reads. My latest (I'm about halfway through) is The Cluetrain Manifesto. So yes, it may be about five years too late but WOW!
... And these guys did not even know about stuff like Blogs, Podcasting, etc... back then.
How's this: "We are waking up and linking to each other. We are watching. But we are not waiting."
Here's the question: if you are looking for ways to market and communicate with your customers, have you taken a look at The Cluetrain Manifesto? Am I too late? Did I miss the boat (err Train)?
I also read another rant in the book on PR which made me think. A lot. More on that later.
Check out the website - you can read the entire book for free online: The Cluetrain Manifesto Website.
Blogs are good for lots of things: including shaming yourself. Well, shame on me for waiting this long to read The Cluetrain Manifesto.
It's just one of those days.