Six Pixels of Separation - The Blog
March 16, 2010 9:42 PM

Facebook Rules The Web

Can you imagine a world where Facebook surpasses Google?

"Facebook ruled the Web last week just squeaking past Google to become the most popular online destination among United States users. For the week ending March 13, Facebook claimed 7.07 percent of U.S. Internet visits, while Google was right behind the social network with 7.03 percent, according to metrics firm Experian Hitwise. Compared to the same week in 2009, Facebook visits grew by 185 percent, while Google was comparatively stagnant with a mere 9 percent increase in visits."

That was the news from PC World in the article, It's Official: Facebook Rules the Web, published today. Interesting? Absolutely, but this isn't the first time that Facebook has surpassed Google. It has happened in other instances (like on Christmas Eve and New Year's Day), but this is the first time that the online social network held on to the top spot for an entire week. While online social networking is becoming an ever bigger part of the online diet for consumers, it's unlikely that it can keep a hold on this position. As Ian Paul states in the article, it's doubtful that "we've reached a point where it's more practical to turn to Facebook instead of Google as an important source of information." (all I can do is nod in agreement).

Facebook continues to evolve and change what it means to people and its impact on the media.

In fact, there was some more news on how Facebook impacts brands as well. From Mashable's Blog post, Facebook and Twitter Making a Major Impact on Purchase Decisions [STATS]: "... the study by Chadwick Martin Bailey and iModerate Research Technologies found that consumers are 67% more likely to buy from the brands they follow on Twitter, and 51% more likely to buy from a brand they follow on Facebook. Moreover, they're 79% more likely to recommend their Twitter follows to a friend, and 60% more likely to do the same on Facebook."

Things are getting more and more interesting for Social Media with each and every day.

By Mitch Joel


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