Six Pixels of Separation - The Blog
November 25, 2010 9:43 PM

Don't Suck

Are you worried about bad customer reviews online?

Don't suck.

Social Media won't save you if your products and services are sub-par.

Don't suck.

If all you're doing on Twitter is responding to customer complaints...

Don't suck.

If no one "like"s you on Facebook...

Don't suck.

If no one is watching your videos on YouTube...

Don't suck.

If no one subscribes to your Podcast on iTunes...

Don't suck.

If no one is leaving comments on your Blog...

Don't suck.

If your bounce rate is high on your website...

Don't suck.

If no one is clicking on your banner ads...

Don't suck.

If people are unsubscribing from your email list...

Don't suck.

If no one is checking-in to your physical space on Foursquare...

Don't suck.

If no one is downloading your iPhone, Android, BlackBerry or iPad app...

Don't suck.

Too many bad reviews on Yelp! or Amazon?

Don't suck.

It's pretty simple...

Don't suck.

We live in a very different world.

Brands may be scared of Social Media, but it's changing business and it's changing consumers. Brands are transparent (whether they're leading the charge on this or their customers are doing it for them). Too many brands are worried about dealing with customer service in Social Media and not worrying about the root of the problem: people are not loving whatever it is that they are selling. It's time to innovate. The choice is simple: use these channels to try to fend off the angry hordes or use these channels to build, connect, share and grow.

The challenge is this: don't suck.

By Mitch Joel


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