Six Pixels of Separation - The Blog
October 25, 2004 4:32 PM

Doing What You Say And Saying What You Do

I've been preaching the Gospel of Jeffrey Gitomer for a very long time now. I was so excited to get his new book, The Little Red Book of Selling: 12.5 Principles of Sales Greatness, that I ordered it from Amazon.ca on September 7th in response to a Gitomer special. Yesterday, I got an "order update" from Amazon.ca that the book, which is brand new and a best-seller on many lists, is delayed another 4 - 6 weeks. I was more than upset.

I shot an email to the Gitomer people (just to let them know what was going on up here) and within twelve hours, this is the response I got:

"Hi Mitch,

The good news is we're shipping you a Red Book from our office today, free of charge. You should get it in 7 days. The bad news is, I don't know why Amazon.ca is so back ordered. So when you get that book from Amazon.ca, give it to a colleague or a customer. Thanks for your patience, and thanks for bringing this to our attention."

Jeffrey has another book called, Customer Satisfaction is Worthless, Customer Loyalty is Priceless. He has become priceless in my eyes and I will be a loyal customer of his for life. They did not bash Amazon.ca and they did something they clearly did not have to do to keep someone (me) who's passionate about them happy. Imagine if all companies treated their customers with value... or even just like human beings?

I would also encourage you to sign up for Jeffrey Gitomer's free weekly email magazine, Sales Caffeine, here. I subscribe to several hundred free e-zines and Sales Caffeine is, by far, my favorite and the best - especially his weekly rant.

I hope that the book gets to Amazon.ca soon as it will be a selection for the Montreal Business Book Club as well (Thanks Traci!).

By Mitch Joel

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