If you could tell the Human Resources department your Top 10 dos and don'ts of Social Media for current and prospective employees, what would you tell them?
This was the question posed to me by the communications people behind the Human Resources Professional Association (HRPA) for their upcoming annual conference and trade show (where I will be doing a keynote presentation). Here's what I told them...
Top 10 Dos And Don'ts Of Social Medial For Current And Prospective Employees:
- Encourage employees to have their own personal brands online. More here: Personal Branding Is Not An Option - It's Crucial To Success.
- Make sure to have Social Media Guidelines in place (so employees know what is cool and what is not). More here: Does Your Company Need A Social Media Policy?
- Understand that each and every day the world moves to being more open - this means we have to be more honest. More here: Open.
- LinkedIn and Facebook are a reality. Deal with it. People are connected and they will talk, share and communicate. More here: The Connected Agency.
- The new resume is not an 8 1/2 x 11 piece of white paper... it is Blogs, Twitter, Facebook and YouTube. More here: Employment 2.0.
- Being transparent about your affiliations is table stakes. More here: Transparency Is The Starting Point - Credibility Is The Finish Line.
- Building credibility is not easy. It takes time, effort and focus. More here: Trust Is Non-Transferable.
- All of us are now content creators and publishers (whether we accept it or not). More here: Content Overtakes Communication Online - Context Is King.
- Twitter and Facebook are not a time suck. Bad employees who are looking for something else to do besides work are the time suck. More here: Twitter For Business Works.
- If you keep your online profiles up-to-date and stay engaged in online communities, you will be knowable and people who are knowable are always employable. More here: Why Invest In Social Media?
What would you add to this list?