Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud, if you're interested in hearing more of me blathering away. I'm really excited about this opportunity, because this is the radio station that I grew up on listening to, and it really is a fun treat to be invited to the Mornings Rock with Terry and Heather B. morning show. The segment is called, CTRL ALT Delete with Mitch Joel.
This week we discussed:
- Facebook is now throttling a lot of the content that brands and people see.
- Personal pages on Facebook are not the same of brand pages.
- Brands have done fan acquisition strategies and now they have to pay for posts.
- The consumer doesn't decide what it is seeing, Facebook decides.
- Facebook is quickly becoming a paid media channel (yes, the free lunch is over).
- We need to build channels that we (brands and individuals) can own.
- Remember: not everyone who follows you ever saw all of your content (there was always throttling).
- The advertising model changes as Facebook and Twitter try to monetize. We're moving from a scarcity model to a model of abundance.
- The value of advertising changes.
- Online advertising has surpassed television advertising this year.
- At the Master's you can't use your phone, but you can do the Howard Stern "baba-booey!"
- Can we put an end to the #selfie already?
- Follow-up to the iMedia Summit from last week.
- App of the week: Shots.