Six Pixels of Separation - The Blog
January 10, 2006 3:19 PM

Canadian Marketing Association - CMA - Website Features Life After The 30-Second Spot By Joseph Jaffe Book Review

I just noticed that the CMA - Canadian Marketing Association - website has posted a revised book review that I wrote for Life After The 30-Second Spot - Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising by Joseph Jaffe in their Book Review Forum section.

I had originally done a book review for Life After The 30-Second Spot on this Blog as part of Jaffe's his UNM2PNM - Use New Marketing to Prove New Marketing program.

You can view the Mitch Joel Blog book review here: Life After The 30-Second Spot Book Review.

And you can check out the newly published CMA - Canadian Marketing Association version here: Life After The 30-Second Spot - Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising.

More reviews of marketing and other business books to follow.

By Mitch Joel

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