I'm really starting to like BNET's free e-newsletters. They are packed with everything and more about business, marketing, leadership and creativity. It's actually quite overwhelming. Yesterday's edition featured a link to The Art Of The Start (Provided by our partners at Executive Book Summaries) which is an eight-page summary of the book, The Art Of The Start by Guy Kawasaki.
Here is the summary of this notable freebie:
"In The Art of the Start, Guy Kawasaki writes that his goal is to help you use your knowledge, love and determination to create something great without getting bogged down in theory and unnecessary details. At Apple in the 1980s, Kawasaki turned ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, he has field-tested his ideas with dozens of newly hatched companies. In The Art of the Start, Kawasaki takes you through every phase of creating a business, from the very basics of raising money and designing a business model through the many stages that will eventually lead your company to doing the right thing and giving back to society."
As always, registration is required but free. The eight-page PDF is available for download here: The Art Of The Start.
I also love the way Guy Kawasaki's website describes The Art Of The Start:
"When you get pregnant, you read What to Expect When You're Expecting. When you get laid off, you read What Color is Your Parachute? When you get entrepreneurial, you read The Art of the Start.
This book is a weapon of mass construction. My goal was to provide the definitive guide for anyone starting anything. It builds upon my experience as an evangelist, entrepreneur, and most recently, as a venture capitalist who found, fixed, and funded startups.
The book is as relevant for two guys in a garage starting the next Google as social activists trying to save the world. GIST: cuts through the theoretical crap, theories and gets down to the real-world tactics of pitching, positioning, branding, recruiting, bootstrapping, and rainmaking."
Makes you want to buy the whole book... doesn't it?