The CMA - Canadian Marketing Association - Seminar, Blogs: A Marketers' Secret Weapon, scheduled for next week (February 23rd) in Montreal has been postponed until this coming June. I will post here when the new date is announced.
I just ran the same seminar in Toronto this past Thursday. We had a great group of twenty-plus marketing professionals who all wanted the lowdown on Blogs, Podcast, Vlogs and more.
Here is how the CMA website describes the Blogs: A Marketers' Secret Weapon Seminar:
"Blogs are quickly becoming a marketers' secret weapon or worst nightmare. Join us for an interactive look at how to set-up and manage a successful Blog. In this full-day session you will get specific insight into the basics and beyond, including how content can be developed for a Blog that will build tremendous buzz. You'll learn why trackbacks, permalinks and pinging (Blog-talk for linking and link sharing) is not only easy and simple but highly effective. We'll also look at how a corporate website can find the right 'voice' to create a powerful Blog, and you will see how, within 48 hours, we managed to get our keyphrase of choice on the first page of Google for a term that returned over 1,00,000 results. We will also breakdown and explain the technology of it all, including RSS, XML and the many other Blogging technologies that make 'personal instant publishing' one of the easiest ways to build buzz, loyalty and rocket to the top of the search engines.
Bonus: see how Podcasting, Moblogs and Vlogs will change the marketing landscape forever.
This is your marketing primer on Blogs."
For more information, please go here: Canadian Marketing Association - Blogs: A Marketers' Secret Weapon Seminar.