Blogs - A Marketers' Secret Weapon full-day seminar is presented by the CMA - Canadian Marketing Association - and taking place in Toronto this week: Thursday, March 8th, 2007 at the Holiday Inn on King.
I developed this one day seminar to download everything I know and have learnt about Blogs, Blog Marketing, Podcasting and why companies (or more specifically, Marketers) need to care about creating, maintaining and marketing a Blog. I always tell the people who participate in this seminar that by the end, they'll pretty much know everything I know about Blogs and Blog Marketing (the trick is actually doing it and maintaining the passion).
Here's how the CMA website describes Blogs - A Marketers' Secret Weapon:
"Blogs are quickly becoming a marketers' secret weapon or worst nightmare. Join us for an interactive look at how to set-up and manage a successful Blog. In this full-day session you will get specific insight into the basics and beyond, including how content can be developed for a Blog that will build tremendous buzz. You'll learn why trackbacks, permalinks and pinging (Blog-talk for linking and link sharing) is not only easy and simple but highly effective. We'll also look at how a corporate website can find the right 'voice' to create a powerful Blog, and you will see how, within 48 hours, we managed to get our keyphrase of choice on the first page of Google for a term that returned over 1,000,000 results. We will also breakdown and explain the technology of it all, including RSS, XML and the many other Blogging technologies that make 'personal instant publishing' one of the easiest ways to build buzz, loyalty and rocket to the top of the search engines."
At last check we have over twenty people already registered for Blogs - A Marketers' Secret Weapon, which means there are only a handful of spaces left.
If you're interested in getting in on the action, please visit: CMA - Canadian Marketing Association - Blogs - A Marketers' Secret Weapon.