If you have been looking for a seminar on how to Blog, look no further than the CMA - Canadian Marketing Association - and Blogs - A Marketers' Secret Weapon. Blogs - A Marketers' Secret Weapon is a full day seminar that I created and conduct. The next seminars are happening in Toronto on June 7th, 2006 at the Delta Chelsea and in Montreal on June 27th, 2006 (location TBC).
Here's how the CMA website describes Blogs - A Marketers' Secret Weapon:
"Blogs are quickly becoming a marketers' secret weapon or worst nightmare. Join us for an interactive look at how to set-up and manage a successful Blog. In this full-day session you will get specific insight into the basics and beyond, including how content can be developed for a Blog that will build tremendous buzz. You'll learn why trackbacks, permalinks and pinging (Blog-talk for linking and link sharing) is not only easy and simple but highly effective. We'll also look at how a corporate website can find the right 'voice' to create a powerful Blog, and you will see how, within 48 hours, we managed to get our keyphrase of choice on the first page of Google for a term that returned over 1,000,000 results. We will also breakdown and explain the technology of it all, including RSS, XML and the many other Blogging technologies that make 'personal instant publishing' one of the easiest ways to build buzz, loyalty and rocket to the top of the search engines.
Bonus: see how Podcasting, Moblogs and Vlogs will change the marketing landscape forever.
This is your marketing primer on Blogs."
It is a very informative, fun and interactive day. From what the CMA tells me, the Toronto seminar is almost sold-out.
You can find out more information or register here: Blogs - A Marketers' Secret Weapon - Canadian Marketing Association Seminar.