Six Pixels of Separation - The Blog
January 8, 2017 8:10 AM

Beyond Advertising With Catharine Hays - This Week's Six Pixels Of Separation Podcast

Episode #548 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to.

What comes after advertising? Is there anything after advertising? How will a $500-plus billion dollar a year industry evolve? This is the question that Catharine Hays (along with her co-author, Jerry Wind) tried to tackle in their book, Beyond Advertising - Creating Value Through All Customer Touchpoints. Catharine is the founding Director of the Future of Advertising Program at the Wharton School. The program is trying to bridge the academic and real world to create a better advertising environment. Don't let that fool you, Catharine held many positions in B2B marketing at AT&T for over a decade. So, is there a future beyond advertising? Enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Mirum Podcast #548.

By Mitch Joel

Utilities:


Comments