According to the email registration is free to qualified attendees (not exactly sure what that means, but I am sure you can figure it out as you are filling out the registration form).
Presenting will be Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise. Chris is a good man. He was partially responsible for getting me a speaking gig at the last Search Engine Strategies Conference in Toronto.
Here is the description of this Balancing Paid And Organic Search Listings according to the email:
"If you get plenty of 'free' listings, there's no need to go the paid route, right? Wrong - what happens if a change in how search engines rank pages leaves you out of the top results? Well, if you buy your way in, there is no need to worry about the free results. Wrong again. Why not gain free traffic if you're relevant?
This Jupiter Webinar explores why and how you need to achieve a balance between free and paid campaigns.
Attend this Webinar and learn:
- Why it's important - and profitable - to have top listings in both paid and free results.
- The different strategies for optimizing paid vs. free listings.
- How to find a balance between providing searchers with information and a sales pitch."
Here is the sign-up link: Balancing Paid And Organic Search Listings Free Webinar.