In what is turning out to be a regular feature here, Professor Michael Wesch of Kansas State University, Digital Ethnography, and the guy behind the two amazing online videos, The Machine is Us/ing Us, and more recently Information R/evolution (of which both were featured here on the Six Pixels of Separation Blog), has done it again.
Take a look at his latest video, A Vision of Students Today:
I know that most people will see this as a wake-up call for their industry, but I find it especially relevant to the Digital Marketing industry. Young people are learning about Marketing in the types of environments depicted in A Vision of Students Today. We need to empower and power them better. From the looks of things, they are already using the tools needed to succeed, but are stuck in "industrial complex" like systems. They are mass collaborating, they are engaged in online social networks, they are spending more time with communications like email. Overall they are primed to be excellent professionals in the Digital Marketing space.
This is one of the main reasons I got involved in places like the CMA - Canadian Marketing Association, the IAB Canada - Interactive Advertising Bureau and NABS - National Advertising Benevolent Society. My hopes are that we can educate those interested in sales and marketing that the interactive space will allow them to grow and be challenged by using the tools they've become accustomed to (and expect).
Once again, this video acts as a powerful reminder/warning of what's to come.
Hat tip to Hugh McGuire.