Is privacy really what we should be seeking out as individuals online or should we go in the opposite direction?
This concept is core to Jeff Jarvis' latest business book, Public Parts. Jeff's first book, What Would Google Do? set the pace for his passion about New Media and how we connect to one another and the brands around us. I had the pleasure of interviewing Jeff a few weeks back (more on that here: SPOS #271 - Jeff Jarvis Shows Off His Public Parts), so I was pleasantly surprised to come across this recently published talk he did at Google about privacy and the rules of the new world.