Blog Archives March 2017
March 31, 2017 8:34 PM

The Power Of Limitations

Twitter needs to tread very carefully, at this moment in time. It was innocuous enough. At first, Twitter announced that links and added "stuff" would no longer count to their 140 character limitation. This made sense. Often, people would want... Read more

By Mitch Joel

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March 30, 201711:35 PM

Are You Not Entertained?!?!?! How To Spend Money On Advertising (Like You Just Don't Care)

What won't an advertiser do to get in front of your face? How does the title of this The New York Times Article grab you: Chase Had Ads on 400,000 Sites. Then on Just 5,000. Same Results? My second reaction was... Read more

By Mitch Joel

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March 29, 2017 4:45 PM

Content Is Hard... What's Your Brand To Do?

That's one simple, but very real statement, isn't it? Maybe there was something in the water at Social Media Marketing World. Maybe it's something that I see - day in and day out - with hundreds (yes, literally, hundreds) of... Read more

By Mitch Joel

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March 28, 2017 4:32 PM

"Digital Marketing" Is Not The Same As Marketing

Obviously, I believe in the power and opportunity of digital marketing. In full disclosure: digital marketing has (for almost twenty years) provided me with an amazing career, lifestyle and opportunity to connect with and learn from great people and, in... Read more

By Mitch Joel

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March 27, 2017 9:19 AM

YouTube's Ad Challenge, Twitter's New Business Model And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening... Read more

By Mitch Joel

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March 26, 2017 7:44 AM

The Value Of Personal Branding With Mark W. Schaefer - This Week's Six Pixels Of Separation Podcast

Episode #559 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Some might say that Mark Schaefer was late to the game when it comes to social media and personal brand... Read more

By Mitch Joel

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March 25, 2017 5:12 AM

Six Links Worthy Of Your Attention #353

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS; chair of Strata, Startupfest, Pandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire... Read more

By Mitch Joel

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March 24, 2017 8:45 PM

Will You, Brands Or Big Media Be The Star Of Snapchat TV?

In the past few months, we've seen major heavyweights come into Snapchat with some big announcements. Both Vice and MGM have inked deals with Snapchat to develop original programming, specific to the Snapchat environment. Many think this is just the... Read more

By Mitch Joel

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March 23, 201711:12 PM

The Way That Content Is Changing Is Not Good For (Most) Brands

Brands think that content will solve their marketing problems. Brands may be woefully surprised as this pans out. There was an excitement in the air here in San Diego at this year's Social Media Marketing World. Selfishly, it would be... Read more

By Mitch Joel

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March 22, 2017 4:40 PM

What They're Not Telling Us About Native Advertising's Explosive Growth

Native advertising is big business... and it's growing. That's the raw news and data from the good people at eMarketer yesterday. The news item was titled, eMarketer Unveils Estimates for Native Ad Spending, and it was based on their latest report.... Read more

By Mitch Joel

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March 21, 201711:25 PM

Do Your Consumers Care About Your Digital Marketing? (Really, Really Care)

This week marks the annual pilgrimage to Social Media Marketing World in San Diego. Personally, I have been attending this event for many years. I've had the pleasure or speaking, presenting, mentoring, teaching and even networking there. For some, it's... Read more

By Mitch Joel

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March 20, 2017 8:48 AM

Bad Vibrations From Internet Of Things, Voice As The Next Navigation And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening... Read more

By Mitch Joel

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March 19, 2017 7:03 AM

Winning Body Language With Mark Bowden - This Week's Six Pixels Of Separation Podcast

Episode #558 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Whether it's online, in person or just consuming his content, I always enjoy the time I spend with Mark... Read more

By Mitch Joel

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March 18, 2017 5:06 AM

Six Links Worthy Of Your Attention #352

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS; chair of Strata, Startupfest, Pandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire... Read more

By Mitch Joel

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March 17, 2017 1:41 PM

We Are Going To Shove Augmented And Virtual Reality Down Your Collective Throats

It's happening. It's going to happen. Brands, be prepared. It's a binary world when it comes to those who believe in augmented and virtual reality. Many business professionals believe that this is all hype. Many business professionals believe that it... Read more

By Mitch Joel

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March 16, 2017 7:25 AM

Let Twitter Tweet (And Be)

Forget what you think that you know about the business world for a moment. If I pulled you aside and told you that I had built a social media application that allowed people to share simple text message (140 characters... Read more

By Mitch Joel

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March 15, 2017 2:42 PM

The Hard Things About The Hard Thing Called "Digital Transformation"

You can't throw a marketing professional down a flight of stairs without the words "digital transformation!" tumbling out of their mouth. There is no doubt that digital transformation affects everyone in business today. Small, medium and large businesses are being... Read more

By Mitch Joel

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March 14, 2017 7:21 AM

Scratch That One Little Customer Itch

Twitter did some thing this week. It was very small. It can have a huge impact. Yes, Twitter is in all kinds of trouble. They have sliding revenues and meager growth. They are amping up on their traditional advertising to... Read more

By Mitch Joel

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March 13, 2017 8:01 AM

Twitter Curbs The Hate, Messenger Attacks Snapchat And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening... Read more

By Mitch Joel

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March 12, 2017 7:10 AM

Douglas Rushkoff Debates Media, Technology And Politics - This Week's Six Pixels Of Separation Podcast

Episode #557 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. When the state of media, news, broadcasting and digital channels creates more confusion than better solutions, there are few... Read more

By Mitch Joel

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March 11, 2017 5:47 AM

Six Links Worthy Of Your Attention #351

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS; chair of Strata, Startupfest, Pandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire... Read more

By Mitch Joel

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March 10, 2017 9:03 PM

The Hot Mess Dumpster Fire That Is Corporate Content

How many brands are creating content that you just can't wait for?  Go ahead. Make a list. I'll wait. You're done, aren't you? Are there any brands on your list? Stop for just a second and think about that. We've... Read more

By Mitch Joel

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March 8, 2017 3:10 PM

Embrace The Shift Away From Stuff - Strategy Magazine Column

Audio streams trump everything when it comes to music. That may seem obvious, but one could argue that it is both sudden and scary to see just how quickly consumer behaviour has changed. Nielsen recently released data on the rise... Read more

By Mitch Joel

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March 7, 2017 3:44 PM

Is Technology An Addiction, A Crutch Or Normal For Who We Are?

I'm addicted to my iPhone. There, I said it. Are you? Be honest. This is a tale of two stories.  Story #1. When it comes to managing your smartphone, accessibility, and being engaged at work, many people leave their devices... Read more

By Mitch Joel

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March 6, 2017 9:28 AM

Uber Is In The News (For The Wrong Reasons), Facebook Is In The News (For The Right Reasons) And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening... Read more

By Mitch Joel

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March 5, 2017 7:07 AM

They Ask And You Answer With Marcus Sheridan - This Week's Six Pixels Of Separation Podcast

Episode #556 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. He has one of the most profoundly powerful stories about how to grow a complex (and regional) business using... Read more

By Mitch Joel

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March 4, 2017 5:39 AM

Six Links Worthy Of Your Attention #350

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (Solve for Interesting, Tilt the Windmill, HBS; chair of Strata, Startupfest, Pandemonio, and ResolveTO; Author of Lean Analytics and some other books), Hugh McGuire... Read more

By Mitch Joel

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March 3, 2017 3:27 PM

In Case You Were Wondering, "Digital" Is Not Just A Medium

When it comes to marketing, it's all about the idea. That's the fact. Brands, agencies and media companies can go back and forth these days on what it takes to "make it" in marketing today. It feels like a lot... Read more

By Mitch Joel

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March 2, 201711:17 AM

The Digital Generation Is Now Every Generation

Everything is digital. Fine. Everyone is online. Fine. These are just platitudes. There are many industries and businesses that are still far behind when it comes to being digital. Everything from the technology used within the organization to how they... Read more

By Mitch Joel

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March 1, 2017 4:31 PM

Content Marketing As A Profit Center

Content marketing... be careful what you wish for. The water is getting very murky out in the marketing world, these days. There used to be a clear division (a church and state, if you will) between advertising and editorial content.... Read more

By Mitch Joel

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