Blog Archives January 2017
January 31, 2017 5:09 PM

The Easiest Way To Navigate This Media Minefield

It turns out that nobody knows what's what when it comes to the media anymore. Who do you trust for your news and media? Now, picture that media outlet. Which way does their news slant? Left? Right? How partisan are... Read more

By Mitch Joel

Utilities:


January 30, 2017 3:02 PM

Uber's #DeleteUber Mess, Starbucks Is So Good At Mobile That It Hurts And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening... Read more

By Mitch Joel

Utilities:


January 29, 2017 7:44 AM

Teach And Grow Rich With Danny Iny - This Week's Six Pixels Of Separation Podcast

Episode #551 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. I know Danny Iny as a kind-hearted, gentle and generous soul. Many others know Danny as the founder of... Read more

By Mitch Joel

Utilities:


January 28, 2017 5:37 AM

Six Links Worthy Of Your Attention #345

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

Utilities:


January 27, 201710:27 AM

Global Perspective, Different Perspectives And Many Opportunities

How much do you really know about China? How much do you really know about Alibaba? Here's a thought: You don't have to do business in China to appreciate, understand and capitalize on what is going on there (even if... Read more

By Mitch Joel

Utilities:


January 26, 2017 8:08 PM

New Platforms + Meager Results = Same Old Song And Dance

Explosive growth on a platform does not (often) come with great marketing results for brands. If brands love one thing, it's the ability to insert themselves into a space where an audience gathers. The assumption is that because people have... Read more

By Mitch Joel

Utilities:


January 25, 2017 2:33 PM

Digitize The Physical To Win At Business

Should we even call anything "digital" anymore? Senior marketing professionals love writing op-ed pieces calling for the death of using the word "digital" in front of anything. "Let's not call it Digital Marketing anymore." The sentiment is a pragmatic one:... Read more

By Mitch Joel

Utilities:


January 24, 201711:39 PM

Connect The Dots Marketing

Are we seeing the bigger picture? There are three disruptive technologies that are emerging. Candidly, there are many more. Candidly, they may have already disrupted our society, but they have yet to impact brands and marketing. That will soon change.... Read more

By Mitch Joel

Utilities:


January 23, 2017 8:21 AM

"Alternative Facts" Are Not Facts, Netflix Dominates Our Lives And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening... Read more

By Mitch Joel

Utilities:


January 22, 2017 8:24 AM

The Quiet Revolution With Susan Cain - This Week's Six Pixels Of Separation Podcast

Episode #550 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. How do you operate in teams and groups? Do you feel like an insider or an outsider? Do you... Read more

By Mitch Joel

Utilities:


January 21, 2017 5:07 AM

Six Links Worthy Of Your Attention #344

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

Utilities:


January 20, 2017 3:56 PM

The Pride And Prejudice Of Shopify

This is a true story... Many, many years ago a dear friend, mentor and local community leader asked if I would be interested in meeting someone he liked and knew for years. This young man was recently out of college... Read more

By Mitch Joel

Utilities:


January 19, 2017 4:30 PM

Ad Agencies Are Not Dying. In Fact, It's Quite The Opposite

Just what, exactly, is going on in the marketing industry? Almost three years ago, our digital marketing agency, Twist Image, was acquired by the largest marketing communications network in the world, WPP. Nearly two years ago, we changed our name... Read more

By Mitch Joel

Utilities:


January 18, 2017 1:30 PM

Be More Human Without Being Too Personal To Build Your Brand

There's a new discourse happening online. In a world of uncertainty, fear and a platform that lets hate be distributed at scale, many people (myself included) are feeling a very different sentiment. As brands (and their messages) are being throttled... Read more

By Mitch Joel

Utilities:


January 17, 2017 2:51 PM

Words Matter. Definitions Matter More... Or The Problem With Fake News

Everything is not fake news. Before we get started, let's all agree that this is not a political post. This is a post about branding, definitions, public perception and the power of the words that we - as businesses -... Read more

By Mitch Joel

Utilities:


January 16, 2017 8:33 AM

Apple Has Over 40% Of The Wireless Headphone Market, Facebook Tests Mid-Roll Ads And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening... Read more

By Mitch Joel

Utilities:


January 15, 2017 7:16 AM

The Intersection Of Marketing And Analytics With Avinash Kaushik - This Week's Six Pixels Of Separation Podcast

Episode #549 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Let's start this new year off right, shall we? He's back! Google's Digital Marketing Evangelist, bestselling author (Web Analytics -... Read more

By Mitch Joel

Utilities:


January 14, 2017 5:35 AM

Six Links Worthy Of Your Attention #343

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

Utilities:


January 13, 2017 2:50 PM

Why Personal Branding Is Like A Viral Video... And Why It Shouldn't Be

"Personal Brand"... talk about a saying that has become so polarizing. The year was 1997. Business thinker Tom Peters grabs the attention of the world with his Fast Company article, The Brand Called You. It truly does usher in a... Read more

By Mitch Joel

Utilities:


January 12, 201711:35 AM

7 Steps To Define Your Content Center Of Excellence

"You're that social media guy, right?" I get that. The branding guy. The marketing guy. The tech guy. The media guy. The writer guy. The business book guy. The speaking guy. Depending on how people interface with me (and my... Read more

By Mitch Joel

Utilities:


January 11, 2017 3:50 PM

Quality And Speed Don't Have To Collide

"Those are all great ideas, but we need something in market fast." It's the toughest part of the conversation, when you're in the marketing agency business. It's not a question of quality ideas over time, it's the erosion of the... Read more

By Mitch Joel

Utilities:


January 10, 2017 8:31 AM

The Interoperability Of Things (And Brands)

What makes a product or service really work? For years, you could only text message someone who was on the same carrier. For years, there were MP3 players that required a whole bunch of hardware and multiple software solutions to... Read more

By Mitch Joel

Utilities:


January 9, 2017 5:36 PM

A More Elegant Question About The Future Of Retail

2017 is starting out with some ugly news on the retail front. Admittedly, it was a strange moment for me. On the one hand, there were many disturbing pieces of news on the retail front, about department store giants Sears... Read more

By Mitch Joel

Utilities:


January 8, 2017 8:10 AM

Beyond Advertising With Catharine Hays - This Week's Six Pixels Of Separation Podcast

Episode #548 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. What comes after advertising? Is there anything after advertising? How will a $500-plus billion dollar a year industry evolve?... Read more

By Mitch Joel

Utilities:


January 7, 2017 5:33 AM

Six Links Worthy Of Your Attention #342

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

Utilities:


January 6, 2017 2:26 PM

Find Your Brand's Content Marketing Groove

You have to know who your content resonates with. When you know this, you need to burrow deep and keep delivering. This is why content marketing will continue to struggle for brands. Brands are being sold a false bill of... Read more

By Mitch Joel

Utilities:


January 5, 2017 2:10 PM

The Medium Is/Is Not The Message

Finding the right place to get your content to resonate has never been easier. Still, finding the right place for your content to resonate has never been harder. Let's go back. Let's go way back. In the late eighties, I... Read more

By Mitch Joel

Utilities:


January 4, 2017 2:54 PM

Smart Brands Will Create Their Own Digital Products And Services

Marketing is so much more than advertising. One of the bigger ideas (and evolutions) in marketing that I covered in my second business book, CTRL ALT Delete (which was published in 2013), was the idea of utilitarianism marketing. The fact... Read more

By Mitch Joel

Utilities:


January 3, 2017 2:45 PM

Programmatic Advertising Creative. Winter Is Coming.

Software eats the world. Statements like that are all fine and dandy, until they start hitting a little too close to home. Software is knocking on the door of the advertising world, and many are none-too happy about it. While... Read more

By Mitch Joel

Utilities:


January 2, 2017 2:13 PM

My 3 Words For 2017

Happy New Year! Welcome to 2017. What's your plan? It's the second day of the new year, and you are already stressing out... aren't you? (Maybe I'm just projecting). You've set up your resolutions. You've got your goals in place.... Read more

By Mitch Joel

Utilities:


January 1, 2017 7:18 AM

Fresh Business Thinking With Seth Godin - This Week's Six Pixels Of Separation Podcast

Episode #547 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Well, that was a pretty insane 2016, wasn't it? And, not just from a political standpoint (but, yes, that... Read more

By Mitch Joel

Utilities: