Blog Archives February 2016
February 29, 2016 7:49 AM

Moving From Likes To Reactions

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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February 28, 2016 7:01 AM

Better Marketing Metrics With Google's Avinash Kaushik

Episode #503 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. He's back! Google's Digital Marketing Evangelist, bestselling author (Web Analytics - An Hour A Day and Web Analytics 2.0), powerful... Read more

By Mitch Joel

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February 27, 2016 9:00 AM

Six Links Worthy Of Your Attention #297

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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February 26, 201611:04 PM

The Act Of Advertising

What is the role of advertising? A paid form of information delivery? An act to persuade someone? A form of lying? It has - without a doubt - evolved over the years. Some might argue that it's still a spectrum... Read more

By Mitch Joel

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February 25, 201611:09 PM

The Mobile Gap

At what point, do we surrender to reality? In the past few months, way too many brands have been speaking out of both sides of their mouth. One side says this: Native apps are expensive and don't get enough downloads... Read more

By Mitch Joel

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February 24, 2016 9:34 PM

Don't Forget The Message

"The medium is the message." You know this infamous saying. It was introduced to the world in Marshall McLuhan's book, Understanding Media, in 1964. A lot of people debate what, exactly, the phrase means. Wikipedia goes with this: "the form... Read more

By Mitch Joel

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February 22, 2016 8:33 AM

The TED 2016 Experience

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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February 21, 2016 8:25 AM

Is Being Persuadable The Future Of Leadership?

Episode #502 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Every so often, someone (on Twitter, Facebook or whatever) asks if there are any good books for conducting a... Read more

By Mitch Joel

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February 20, 2016 7:11 AM

Six Links Worthy Of Your Attention #296

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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February 19, 2016 9:47 PM

What Powerful Video Content Can Be

Can we admit it: video can unleash powerful brand stories, still a lot of the content we're all being exposed to is little more than a glorified commercial.  It's painting a broad brush stroke, but it does seem that way... Read more

By Mitch Joel

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February 17, 201611:19 PM

TED Is Bizarro World

TED. The one conference that everyone talks about.  I've been attending the actual TED conference since their last event in Monterey. That was about seven or eight years ago. This week, I'm here again at TED in Vancouver. When I... Read more

By Mitch Joel

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February 15, 2016 7:51 AM

Can A Change In The Timeline Change Twitter's Fate?

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

Utilities:


February 14, 2016 7:45 AM

Love Your Marketing

Episode #501 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. It's Valentine's Day. Let's show some love. This guy... this Scott Monty guy. Long before he was Global Digital... Read more

By Mitch Joel

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February 13, 2016 7:59 AM

Six Links Worthy Of Your Attention #295

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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February 8, 2016 8:33 AM

$5 A Month To Watch Ads Before You Unlock Your Mobile Device. Interested?

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

Utilities:


February 7, 2016 7:44 AM

Future Content With Morgan Spurlock

Episode #500 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Episode 500... hard to imagine. It is a total pleasure to welcome Morgan Spurlock to the show. Most people... Read more

By Mitch Joel

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February 6, 2016 7:15 AM

Six Links Worthy Of Your Attention #294

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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February 5, 2016 7:25 AM

Digital Transformation And The Big Bet

Is digital transformation the future of work... or just a bet that companies are making? Say what you will about events like Davos (and, yes, there are many people and media who are quick to criticize the event), there are... Read more

By Mitch Joel

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February 2, 2016 7:48 AM

Should We Rate Ads Or Just Watch Them?... Or Neither

We have been voting with our eyeballs. It's plain and simple. Impressions, GRPs and mix in some repetition. It turns out that human beings are simple beings. Show them something, catch their attention, rinse and repeat and you will get... Read more

By Mitch Joel

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February 1, 2016 8:01 AM

Uber, The End Of Newspapers And What's A Society To Do?

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

Utilities: