Blog Archives April 2015
April 30, 2015 7:51 AM

You Are Not Reading

We live in a world where most professionals are just skimming content. You can blame Twitter. You can blame Facebook's newsfeed. You can blame YouTube. None of that really matters (because they are not to blame). It's not the Internet.... Read more

By Mitch Joel

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April 29, 2015 7:36 AM

Home Is Where Your Customers Are

"We see social media, primarily, as a paid channel at this point." It's a self-fulfilling prophecy at this point. This has little to do with Facebook throttling content and forcing brands to pay to boost their content (more on that... Read more

By Mitch Joel

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April 28, 2015 7:40 AM

Counting Screens. Counting Dollars. Connecting Consumers.

Are consumers watching more video content online or on the TV? On April 16th, eMarketer published a news item titled, US Adults Spend 5.5 Hours with Video Content Each Day. Here's some pieces of staggering data: "Adults in the US will... Read more

By Mitch Joel

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April 27, 201510:02 AM

Can A Hashtag Send You To Jail?

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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April 26, 2015 9:08 AM

Stand Out With Breakthrough Ideas

Episode #459 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. I can be old and cynical when it comes to building a personal brand. It used to be that... Read more

By Mitch Joel

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April 25, 2015 8:21 AM

Six Links Worthy Of Your Attention #253

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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April 24, 2015 7:14 PM

All Businesses Can Act Like They're From Silicon Valley

Corporate culture is a huge part of what makes a business successful. There's a statement that no single business professional would ever challenge. The problem, of course, is that cultures are often hard to control, understand and nurture. Sometimes they... Read more

By Mitch Joel

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April 23, 201511:33 PM

Big Can Often Be Much Better

How many times a day do you read about a brand messing up? It's a sport at this point. Some people make a living by showing brands just how much other businesses are screwing up, as some kind of warning/lesson.... Read more

By Mitch Joel

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April 22, 2015 9:30 PM

Digital Advertising Is The New Mass Media

That was a tough title to write. I was there in the beginning of online advertising. The very early days. The days when banner ads had to be hard-coded on to a website. The days when targeted banners were often... Read more

By Mitch Joel

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April 21, 201511:34 PM

Your Streaming Live Brand

It's a race to see which brands will be first on Periscope (or Meerkat). This is nothing new. It happens all of the time. Some brands really do embrace an early-adopter ethos and score big earned media points by doing... Read more

By Mitch Joel

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April 20, 2015 9:49 AM

Welcome To Mobilegeddon

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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April 19, 2015 9:06 AM

Real Marketing Technology

Episode #458 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. The title "Marketing Technologist" gets tossed around a lot these days. Most brands believe that this is an individual... Read more

By Mitch Joel

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April 18, 2015 8:06 AM

Six Links Worthy Of Your Attention #252

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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April 13, 2015 8:55 AM

LinkedIn Is Still Underrated

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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April 12, 2015 9:20 AM

Marketers And Millennials

Episode #457 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Joseph Jaffe  Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both... Read more

By Mitch Joel

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April 11, 2015 9:45 AM

Six Links Worthy Of Your Attention #251

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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April 10, 201511:06 PM

Find Your Bravery

Who we are is not the same as what we post. This is the primary lesson that social media mirrors back to the world. When people ask me to explain the popularity of Facebook, I often shoot back that Facebook... Read more

By Mitch Joel

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April 9, 201511:51 PM

Is The Publish Button Evil?

The ability to publish content was once one of the most valuable forces in the world. "The pen is mightier than the sword." There is no doubt that you are familiar with this quote. Do you believe it? Facebook is an... Read more

By Mitch Joel

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April 7, 201511:46 PM

Your Content Is Kidding No One

How is your content marketing strategy coming along? There's a thorn in my side. It's a content thorn. It's ruining everything. It's not that there's too much content. It's not that there's so much content in need of advertising, that... Read more

By Mitch Joel

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April 5, 2015 9:36 AM

Digital Darwinism

Episode #456 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Brands are in a very difficult predicament. It's not something that is easy to write, but it's true. Competition... Read more

By Mitch Joel

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April 4, 2015 7:12 AM

Six Links Worthy Of Your Attention #250

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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