Blog Archives January 2015
January 31, 2015 9:43 AM

Six Links Worthy Of Your Attention #241

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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January 30, 201510:00 AM

Twist Image Becomes Mirum

You read that right: Twist Image will now be known as Mirum! (And, yes, I'm really excited about this!) So, what's going on? Last May, I announced that Twist Image had been acquired by WPP. A lot of people have... Read more

By Mitch Joel

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January 25, 2015 9:37 AM

Real Brand Storytelling

Episode #446 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I have known Bryan Eisenberg forever. Back when I first started publishing music  magazines on the Internet (in... Read more

By Mitch Joel

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January 24, 2015 9:10 AM

Six Links Worthy Of Your Attention #240

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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January 21, 2015 7:14 PM

Find Your Brand Expression

Marketing is a game of differentiation. Some might (fairly) argue that a brand's true "win" happens when they're so unique, that the marketing is baked right into the product and service. It's a high bar to set for most, especially... Read more

By Mitch Joel

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January 19, 2015 9:14 AM

Google Glass Isn't Dead... And Other Digital News To Know This Week

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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January 18, 2015 9:28 AM

The Internet Is The Answer

Episode #445 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Don Tapscott could well be an international treasure when it comes to the Internet and the digital economy.... Read more

By Mitch Joel

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January 17, 201510:39 AM

Six Links Worthy Of Your Attention #239

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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January 16, 201511:21 PM

What Really Happened At CES... And Does It Matter For Marketers?

Do you wish that you could go to CES in Las Vegas? For many marketers, going to the Consumer Electronics Show in Las Vegas is one of those bucketlist items. It's miles - and miles - of the latest, greatest... Read more

By Mitch Joel

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January 14, 201511:07 PM

How To Think About Mobile Advertising

Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. Other brands believe that... Read more

By Mitch Joel

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January 13, 201511:37 PM

Sometimes Data Is Just Data

So, how is all of that data working out for you? There have been two stories in the news that have truly captured my attention (and a lot of thought) over the past few weeks. The first one, is how... Read more

By Mitch Joel

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January 12, 201511:03 AM

Native Video Platforms Explode In Popularity... And Twitter's Next.

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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January 11, 2015 9:57 AM

The Internet Is Not The Answer

Episode #444 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. On Monday, January 26th, 2015 in Toronto, I will be taking part in a live public debate with... Read more

By Mitch Joel

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January 10, 201511:06 AM

Six Links Worthy Of Your Attention #238

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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January 9, 2015 9:24 PM

Go Ahead And Make A Ruckus

You will find the most amazing things on YouTube. How was your build-up to 2015? Have you stumbled or stuck to your goals? Is your year starting off strong or are you struggling? 2014 was a strange year. Going through... Read more

By Mitch Joel

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January 8, 201511:23 PM

A New Podcast (From Me)... It's Not What You Think

"So, who are you and what do you do?" For nearly a decade, I have started every single episode of my podcast, Six Pixels of Separation - The Twist Image Podcast, that way. There have been close to 450 weekly... Read more

By Mitch Joel

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January 7, 201511:03 PM

In A World Of Stuntvertising, Taylor Swift Schools Brands

Make them cry. When speaking to marketers about what kind of advertising works, the answer still remains the same: brands must leave a true impression. How is this done? You have to tug at the consumer's heart, by eliciting a... Read more

By Mitch Joel

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January 6, 201511:36 PM

The Upcoming Consumer (Looks Nothing Like The Consumer We Knew)

The consumer is changing. This used to be a platitude. Correction. It's a marketing parlour trick to say that "the consumer has changed." It's a parlour trick, because the more professional marketers say this, the more latitude they may be... Read more

By Mitch Joel

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January 5, 2015 9:02 AM

The Perils Of Binge Watching TV Shows During Vacation (And Getting Back To Reality)

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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January 4, 2015 8:57 AM

Forget ROI. Focus On ROR (Return On Relationship).

Episode #443 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. A lot of people follow Ted Rubin. I'm not just talking about his 250,000-plus followers on Twitter. Over... Read more

By Mitch Joel

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January 3, 2015 8:12 AM

Six Links Worthy Of Your Attention #237

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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January 2, 2015 8:18 PM

How You Can Create Great Things In 2015

What is it about these businesses that are being acquired for billions of dollars, or the ones that are worth billions of dollars? Do they really have something that much greater than their competitors? Are they simply doing things better... Read more

By Mitch Joel

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January 1, 2015 8:54 PM

My 3 Words For 2015

Happy New Year! Welcome to 2015. What's your plan? It's the first day of a new year, and you're already stressing out... aren't you? You've set up your resolutions. You've got your goals in place. Maybe you've even created a... Read more

By Mitch Joel

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