Blog Archives September 2014
September 30, 201411:18 PM

The End Of Agile Marketing (Before It Begins)

Is the concept of Agile Marketing a failed state? A few weeks ago, I attended a private event for Chief Marketing Officers. There was a lot of conversation (buzz, excitement, peacocking) over how much smarter brands have become as technology... Read more

By Mitch Joel

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September 29, 2014 8:11 AM

Can Ello Take On Facebook? Can Anyone?

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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September 28, 2014 7:07 AM

The State Of Business, Brands And Marketing With Tom Peters

Episode #429 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I love Tom Peters. I've declared it before and it's true. So, this is a total fanboy moment... Read more

By Mitch Joel

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September 27, 2014 8:54 AM

Six Links Worthy Of Your Attention #223

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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September 26, 2014 5:26 PM

Be Like Apple

Don't be like Apple. Apple is always the worst case study to demonstrate anything to any other business. Apple is always the best case study to demonstrate anything to any other business. You could say that Apple is an anomaly.... Read more

By Mitch Joel

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September 25, 201411:04 PM

What Is Your Media Really Trying To Do?

That old saying about advertising and performance. When people talk about media and advertising, they inevitably trot out the old John Wanamaker saying, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."... Read more

By Mitch Joel

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September 24, 201411:39 PM

Blogger Burnout

It's not just blogs. There's burnout at every social media turn. Maybe not on the consumption side, but on the creation/publishing side. A very long time ago, I wrote a post about the quality versus quantity of brands and posting... Read more

By Mitch Joel

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September 23, 201410:12 PM

Lies My Brand Told Me

I got my iPhone 6. How about you? To be honest, I was surprised that I got it. I've been a customer of my mobile wireless carrier since cellular service was first introduced. That means that I am both old... Read more

By Mitch Joel

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September 22, 201411:38 PM

Was The iPhone 6 Worth The Wait? Is It All About iOS 8?

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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September 21, 2014 7:03 AM

Mistakes We Make At Work

Episode #428 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I was walking through a bookstore while awaiting a dinner meeting, and I came across a book titled,... Read more

By Mitch Joel

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September 20, 2014 9:28 AM

Six Links Worthy Of Your Attention #222

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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September 19, 201410:08 PM

Your Brand And The Amazing Spiderman

Last week, I went to the Montreal ComicCon. It was crazy, It wasn't San Diego ComicCon crazy, but it was crazy. Over 50,000 people took part over one weekend. It's a number that I just can't wrap my head around.... Read more

By Mitch Joel

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September 18, 201411:44 PM

Enter The Zeitgeist

Welcome to the spirit of the times. The TED conference is my personal escape pod. I've been attending that conference since the last one that was held in Monterey (2008). Someone once described it as "gymnastic for the brains." That... Read more

By Mitch Joel

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September 17, 201411:02 PM

This Ain't No Ice Bucket Challenge. Please Read.

Here's a simple truth about me: I don't like asking you for anything. I don't. I don't like asking you to share my content. I don't like asking you to follow me on Facebook, Twitter, LinkedIn, Instagram or whatever. I... Read more

By Mitch Joel

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September 16, 201411:42 PM

How To Make Your Content Move. Think Like Jerry Seinfeld.

After you watch the video at the end of the post, you will think differently about your content. Promise. Have you had a chance to check out Jerry Seinfeld's wildly successful online series called, Comedians In Cars Getting Coffee? It's... Read more

By Mitch Joel

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September 15, 201411:46 PM

Don't Make Me Hate You

Marketers often think they're being smart. Most of the time, we're being very stupid. When you visit your big box electronics retailer, it's hard to make headway on which TV to buy. Over the years, television manufacturers have - somewhat... Read more

By Mitch Joel

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September 14, 2014 6:51 AM

The Future Of Work

Episode #427 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It's not just the marketing of a business that fascinates me. It's everything about the future of work.... Read more

By Mitch Joel

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September 13, 2014 9:58 AM

Six Links Worthy Of Your Attention #221

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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September 12, 2014 5:17 PM

History Predicted It... We're All Cyberpunks Now

How much of you is technology... how much of you is human? No idea how this came across my radar, but - like you - I often find myself (late at night) deep down in the YouTube rabbit hole. There... Read more

By Mitch Joel

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September 11, 201411:34 PM

Native Advertising Is Everybody's Problem

Have you jumped on board the native advertising train yet? There are few words more buzzworthy these days than "native advertising" (that's a lie... "big data" is probably worse). Yesterday morning, I moderated a panel discussion at Content Marketing World... Read more

By Mitch Joel

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September 10, 201410:00 PM

When TV Becomes An Accessory To YouTube

Everyone is talking about video. Have you noticed how on Facebook, some videos in your newsfeed start on their own now? You don't have to click on them. They just start. For some, this is very upsetting and disruptive to... Read more

By Mitch Joel

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September 9, 2014 8:52 PM

Be An Advocate For Your Consumer

Who doesn't want their brand to be more likeable? Ultimately, we are in service of other people. This makes a lot of marketing skeptics shake their collective heads in disbelief, but it is true. It is how I feel. I... Read more

By Mitch Joel

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September 8, 201411:23 AM

Tomorrow Apple Sets The Table For Mobile, Wearables And Beyond

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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September 7, 2014 7:15 AM

Everbody Writes

Episode #426 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When everybody is writing, it can be challenging to find good writing (let alone, great writing). Ann Handley... Read more

By Mitch Joel

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September 6, 2014 7:54 AM

Six Links Worthy Of Your Attention #220

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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September 5, 201410:41 PM

What My Podcast Is Not

I can run off at the mouth quite a bit... especially, if you let me. I like to talk. I like to write. It's what I do. It's not for everyone. If you're reading this, maybe it is for you... Read more

By Mitch Joel

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September 4, 201411:45 PM

Please Build A Better Presentation. It Will Help You Build A Better Life.

Are you surprised by some of the presentations that you have been forced to sit through lately? It's a topic that is near and dear to my heart. More importantly, I truly believe that one's professional success will be in... Read more

By Mitch Joel

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September 3, 201411:20 PM

Everything Is Digital

Digital is everything. Are you listening? I read the following quote from a recently published Forrester report titled, The Future Of Business Is Digital: "Business leaders don't think of digital as central to their business because in the past, it... Read more

By Mitch Joel

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September 2, 201411:11 PM

How To Suck As A Brand (With Grace)

There are two trains of thought when it comes to brutal brands: They're so bad that they don't even know it. They have to work quite hard at being that bad. This may surprise you: In my experience, it's mostly... Read more

By Mitch Joel

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September 1, 2014 9:16 AM

The Imperative Of Hope

How are you feeling these days? Facebook is a fascinating social experiment. Post Robin Williams, I feel a steady stream of people dealing with anxiety and depression coming forward to tell their story. As stigmatized as this may still be... Read more

By Mitch Joel

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