Blog Archives July 2014
July 31, 201411:25 PM

The 7 Deadly Sins Of Digital Marketing In 2014

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. These brands and are, at mass scale, following/chasing... Read more

By Mitch Joel

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July 30, 201411:37 PM

Pushing Through The Pain

I have no idea what I did to my back... but it's bad. Really bad. When I used to do a whole bunch of close quarters combative training and coaching with Tony Blauer, I would often think about the notion... Read more

By Mitch Joel

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July 29, 201411:32 PM

The Only Consumer That Matters

Who is really a customer of yours? I often get to hang out backstage at conferences and events. When you have that kind of access to other speakers, business leaders and authors, it would be silly not to take advantage... Read more

By Mitch Joel

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July 28, 2014 8:38 AM

Social Media, Politics And A Myopic World View

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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July 27, 2014 8:16 AM

How Does The World See You?

Episode #420 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Have you ever taken one of those personality tests? Some employers force people to take them (employees or... Read more

By Mitch Joel

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July 26, 2014 8:10 AM

Six Links Worthy Of Your Attention #214

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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July 25, 2014 5:40 PM

How To Do The Nearly Impossible

We live in very different times. It's hard to imagine that we live in a day and age when individuals - from a very young age - can start a business, build something formidable and - literally - change the... Read more

By Mitch Joel

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July 24, 201410:52 PM

Brands Can Have Real Conversations

Are there any real conversations happening out there? It's been a long day. I hopped an early flight to Boston to speak at the Marketo customer summit. Direct flights are a funny thing. On one had, you want the ease... Read more

By Mitch Joel

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July 23, 201411:11 PM

Facebook Proves Us All Wrong (And It's Not Just Facebook)

All too often, we fall victim to a the market of one syndrome. I was on Facebook when somebody I know (and respect) said something akin to: "Nobody I know has ever click on a mobile banner ad." That's the... Read more

By Mitch Joel

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July 22, 2014 8:16 AM

Are Your Customers Frozen? Let It Go!

The competition is fierce out there. The battle for the consumer continues to intensify. Brands used to battle with their competitors for the direct relationship, but something new is happening. While I discuss it in much more detail in my... Read more

By Mitch Joel

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July 21, 2014 9:27 PM

Adventures In Visiting Google, Facebook And Apple In Silicon Valley

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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July 20, 2014 7:19 AM

Cognitive Economics And Consumer Choice

Episode #419 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Cherry Vanilla Dr. Pepper, zesty pickles, and extra chunky tomato sauce. None of these products would exist without... Read more

By Mitch Joel

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July 19, 2014 8:32 AM

Six Links Worthy Of Your Attention #213

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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July 18, 2014 6:36 PM

The Internet's Own Boy (A Movie You Have To Watch)

Do you know the name Aaron Swartz? I never met Aaron. I heard his name only a couple of times as he was one of the people involved in the development of RSS, the organization Creative Commons, and the founding... Read more

By Mitch Joel

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July 17, 201410:11 PM

10 Business Books That Aren't Out Yet (But You're Going To Read)

There is a whole new slew of great business books that are coming your way in the next little while. Here are ten of the ones that look the most interesting (ranked by date of publication): The Power of No:... Read more

By Mitch Joel

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July 16, 201411:01 PM

Marketing Fails When You Shift Instead Of Elevate

What are you really doing with your marketing dollars? Digital media advertising is now bigger than TV advertising. I didn't make that up. It's a fact. I'm sure there are some advertising executives who would disagree with the data. I'm... Read more

By Mitch Joel

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July 15, 201411:16 PM

The End Of The Dial Tone

Things change quicker than most of us realize. If you speak to marketers about how they are doing in relation to consumers and their mobile usage, it will be a disappointing conversation. If you speak to consumers about how brands... Read more

By Mitch Joel

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July 14, 2014 3:04 PM

Falling Short Of Your Best

It sucks when you don't do your best. I am very tough on the work that I put out into the world. Maybe too tough. I was reflecting the other day on some new client pitches that have been lost...... Read more

By Mitch Joel

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July 13, 2014 7:18 AM

The Disruption Complex In Business Today

Episode #418 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Bob Knorpp may be best known for his stunningly fun podcast on the advertising business known as The... Read more

By Mitch Joel

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July 12, 2014 8:10 AM

Six Links Worthy Of Your Attention #212

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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July 11, 2014 3:30 PM

Why The Future Of Technology Is Google

Yes, Google Fan Boy Alert. It's happening now. Look beyond the stock price. Look beyond search advertising as their printer of money. Google is a part of so many fascinating aspects of where society and technology are intersecting, that my... Read more

By Mitch Joel

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July 10, 201411:26 PM

Digital Advertising Just Got Worse (If You Can Believe It)

It was the best of times. It was the worst of times. The year was 1994. There were only about thirty million people on the Internet then. Most of those people were accessing it via Internet Service Providers like CompuServe... Read more

By Mitch Joel

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July 9, 201411:54 PM

The Chasm Between Knowing And Doing

We have terrible habits, don't we? I have so many issues. There are nights when I go to bed without flossing (I'm just too lazy). That's going to cause some extra scraping by the dental hygienist. I try to eat... Read more

By Mitch Joel

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July 8, 2014 8:14 AM

How To Be Inspired At Work

It's 7 am. I'm sitting in a coffee shop right around the corner from my office. It's easy to read between the lines. It's easy to think that someone is a workaholic. It's easy to make assumptions (must be single,... Read more

By Mitch Joel

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July 7, 2014 8:11 AM

All Media Does Manipulation (Get Used To It)

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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July 6, 2014 8:20 AM

What Great Brands Do

Episode #417 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Do great brands all something in common? What makes one brand thrive, while others survive and others die?... Read more

By Mitch Joel

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July 5, 2014 8:27 AM

Six Links Worthy Of Your Attention #211

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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July 4, 2014 8:05 AM

Your Personal Search For Success

It's funny, so many people have asked me lately what it's like to be a success. There are moments when I feel very successful. There are moments when I feel like I am just getting started. Yes, I understand why... Read more

By Mitch Joel

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July 3, 2014 8:03 AM

The World Is A Hyperlink

That about sums up the role of marketing today. Last week Google held their Google I/O developers conference. There were many interesting (some might say fascinating) things that came out of that conference. What got my attention was the unified... Read more

By Mitch Joel

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July 2, 2014 8:09 AM

How To Make Everything You Say A Treasure To Your Audience

My first time attending the TED conference was a bit of a disaster. In fact, it's a miracle that I ever went back. I was not prepared for the experience and I didn't really know anybody who was attending. That... Read more

By Mitch Joel

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July 1, 2014 8:06 AM

Facebook On The Brain

Facebook is messing with your mind, people... what's wrong with you? (say that with an accent like an old dude from the sixties). There is this very real, very public outcry against Facebook (again). It's just another issue in a... Read more

By Mitch Joel

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