Blog Archives June 2014
June 30, 2014 8:27 AM

Why Spam Is Here To Stay (And Getting Worse)

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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June 29, 2014 6:46 AM

Creativity For Sale

Episode #416 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I had heard of Jason SurfrApp before, only that wasn't his name. The last time I had heard... Read more

By Mitch Joel

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June 28, 201411:51 AM

Six Links Worthy Of Your Attention #210

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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June 27, 2014 8:22 PM

The Myths Of Creativity

Are you creative? It's a funny question to ask, isn't it? In my experience, people usually answer this question without thinking too much about it. Yes, I'm creative. No, I'm not creative. It took me a long time to get... Read more

By Mitch Joel

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June 26, 201411:40 PM

Decide Now: Pageviews Or Real Depth

It's hard to get both. Pageviews, clicks, shares... that is the common currency of online marketing these days. Don't kid yourself. When brands talk about engaging consumers on social media, they're not really talking about any depth of engagement or... Read more

By Mitch Joel

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June 25, 201411:37 PM

The Marketing Of Permission

Have you ever tried to unsubscribe from an email newsletter? I don't know about you, but I handle multiple personal and business email addresses, and I sign up for a variety of emails (some are retail or business-based sales ones,... Read more

By Mitch Joel

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June 24, 201411:37 PM

Sharing, Celebrating And Selling Your Favorite Authors

There is nothing that inspires me more than a great book. Yes, I love the power of connecting to content on blogs, Facebook, Twitter, magazines (Fast Company, Wired, etc...), online publications (Quartz, Lost At E Minor, PSFK, etc...), but if... Read more

By Mitch Joel

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June 23, 2014 7:53 PM

What Google Wants. Google Gets.

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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June 22, 2014 7:21 AM

Duct Tape Selling Brings Marketing, Sales And Customer Service Together

Episode #415 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It's hard to argue that marketing, sales and customer service could well fall into one, bigger, bucket within... Read more

By Mitch Joel

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June 21, 2014 8:16 AM

Six Links Worthy Of Your Attention #209

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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June 20, 2014 8:17 PM

Birds And Lions. New Platforms And New Engagement

Is there a difference between real time and in-the-now moments versus watching a TV show or going to a movie? This past week was the Cannes Lion. It's the annual belly-rubbing of the advertising industry in southern France, where awards... Read more

By Mitch Joel

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June 19, 201411:10 PM

The Only Screen That Matters

The only screen that matters is the screen that is in front of me. Welcome to the one screen world. We used to talk about three screens (TV, computers and mobile), but we're closing in on the one screen world.... Read more

By Mitch Joel

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June 18, 201411:28 PM

Time For Digital Transformation

How much will marketing change in the next five years? It's hard for me to believe this, but it was about a year ago this week, that I was in New York City at the Google offices launching my second... Read more

By Mitch Joel

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June 17, 201411:29 PM

We Have No Idea If Online Ads Work

Are you doing pure branding or are you trying to make something else happen? The real issue that threatens online advertising is not the data, the creative, the spend, the marketing mix, the Cannes Lion awards or anything else. The... Read more

By Mitch Joel

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June 16, 2014 4:41 PM

Will You Drive An Open Source Car?

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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June 15, 2014 7:09 AM

The Future Of Digital Marketing

Episode #414 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. What do you think the future of digital marketing holds? Mark W. Schaefer brought forward his own thoughts... Read more

By Mitch Joel

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June 14, 2014 8:59 AM

Six Links Worthy Of Your Attention #208

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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June 13, 2014 6:21 PM

Google's Driverless Car Project - Everything You Need To Know

This is simply fascinating... and very exciting. How often do you get a chance to peer into the future? It feels like Google is giving us this opportunity on a much more frequent basis than any one of us could... Read more

By Mitch Joel

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June 12, 2014 8:44 PM

These Two Data Points Demonstrate What's So Wrong With Marketing Today

You will have to read this twice. It's that incomprehensible. There was an article published today in Marketing Charts titled, Few Digital Marketers Feel That Digital Has Delivered As A Branding Vehicle. I was so depressed after the reading the... Read more

By Mitch Joel

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June 11, 201411:03 PM

So You Think You Can Be A Marketer

What do you think it takes to make it as a marketer? The answer used to be a lot easier. Most people entering into the profession of marketing did so because they weren't happy somewhere else. They got their law... Read more

By Mitch Joel

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June 10, 201411:19 PM

Taking Matters Into Your Own Hands... And The End Of Sucky Service

Is it just me or does it bother you to no end when the wait staff doesn't write down your order in a restaurant? Let's flip that question: if you have even been on the service side of the restaurant... Read more

By Mitch Joel

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June 9, 2014 1:48 PM

Is Uber Being Undervalued?

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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June 8, 2014 7:38 PM

This Is How Social Media Scales

Episode #413 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I have been a fan of the social media management platform, Sprinklr, for some time. Ragy Thomas leads... Read more

By Mitch Joel

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June 7, 2014 6:41 AM

Six Links Worthy Of Your Attention #207

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel

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June 6, 2014 9:21 PM

The Truthiness Of Net Neutrality

Yes, the net neutrality beast is showing some fangs again. Do you want a two-tiered Internet? Should brands that pay be allowed to have superior speed and reach on the Internet? Should all brands have the same speed? Well, if... Read more

By Mitch Joel

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June 5, 201411:57 PM

Frayed Emotions When It Comes To Brands

Are we at the end of brand loyalty? First, let's be clear: I am not talking about loyalty or rewards programs. Those work. They work well. They're going to continue to work. If a consumer is already shopping with you... Read more

By Mitch Joel

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June 4, 201411:52 PM

Finding Your Best Work In The Best Work Space

Where do you do your best work? Before you answer that question, think about this: do you really know the best environment for you to pull out your best work? It seems easy to define. For most, it's either work... Read more

By Mitch Joel

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June 3, 201410:31 AM

Is Your Work Your Hobby?

I tried to take electric bass lessons. It didn't last long. I know so many people who attempt to start playing an instrument once they have an established career, kids, some sense of security, and it never takes. You don't... Read more

By Mitch Joel

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June 2, 2014 8:57 PM

CTRL ALT Delete - Weekly Technology And Digital Media Review - CHOM FM #32

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is... Read more

By Mitch Joel

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June 1, 2014 6:34 AM

Understanding Power Cues With Nick Morgan

Episode #412 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When people ask me what is the main skill required for success in life, I think of one... Read more

By Mitch Joel

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