Blog Archives April 2013
April 30, 201312:55 PM

Is Google Breeding An Army Of "Glassholes"?

The Post PC world will not be kind to advertising as we have known it. There are two trains of thought here that are important for media professionals to think about as we move forward into a world where screens... Read more

By Mitch Joel


April 28, 2013 8:42 PM

Overcome Your Fear And Gain Confidence. Advice From Someone Who Kicks A** (Literally)

Episode #355 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When I was a kid, I got into martial arts. Along with taking a more traditional form of... Read more

By Mitch Joel

Utilities:


April 27, 201311:00 AM

Six Links Worthy Of Your Attention #149

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel


April 26, 2013 8:41 PM

Why Things Catch On

What makes something contagious? This is the question that consumes Jonah Berger, the James G. Campbell Assistant Professor of Marketing at the Wharton School at the University of Pennsylvania. He's also the bestselling business book author of Contagious - Why... Read more

By Mitch Joel

Utilities:


April 26, 2013 4:24 PM

The Sad State Of Brands This Week

This post is not going to earn me a lot of friends (and I really don't care). I am a proud marketer. It's not easy to say that. It's not easy to write that... but it's true. I love marketing.... Read more

By Mitch Joel


April 25, 2013 3:59 PM

Marketers, Let Your Egos Go

What if your ideas didn't matter? For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn't amount to a hill of beans in terms of... Read more

By Mitch Joel


April 24, 201311:25 AM

Maybe You Should Quit New Media

If you think it's dumb, don't do it. Not many marketing professionals are willing to do that. Recently, I saw a quote from a famed author who said: "I'd rather stick pins in my eyes than tweet." Personally, I'd rather... Read more

By Mitch Joel


April 23, 201310:45 PM

The Small Wins From Social Media

Big brands are trying to make big moves in social media. There is an arm's race - of sorts - for brands to reach a million fans (or more) on Facebook. Brands will look to see how many people are... Read more

By Mitch Joel


April 21, 2013 1:51 PM

Are We Truly Prepared For The Present That We Have Created?

Episode #354 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. His latest book is called, Present Shock, and he has ten-plus other best-selling books on new media and... Read more

By Mitch Joel

Utilities:


April 20, 201312:14 PM

Six Links Worthy Of Your Attention #148

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel


April 19, 2013 7:28 PM

Why We Work... And Why We Should Work

Loving what you do. Loving the work that you do. Fully recognizing that there is a vast majority of the population that isn't all too thrilled about the work that they do, I count myself as somewhat lucky when it... Read more

By Mitch Joel


April 19, 201312:16 PM

The Failure Of Social Media

Social Media doesn't work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item: "About... Read more

By Mitch Joel


April 18, 2013 9:19 AM

Die, Thought Leaders, Die, Die, Die...

So, what do you think of my thought leadership? Ugh. Really? When you speak or write in a forum that has audience and attention, the people who are giving you the platform have to sell you. In that, you have... Read more

By Mitch Joel


April 17, 2013 7:16 PM

The Perfect Tweet

When is the right time to tweet? I have a very special place in my heart for the city of Boston. One of my best childhood memories is when my parents would pack up my three brothers and I, throw... Read more

By Mitch Joel


April 15, 201312:28 PM

The Problem With Allowing Consumers To Opt Out

You have a right to opt out of anything and everything. As a marketing professional, there is nothing I hate more than receiving any form of communication (email, Web experience, social media, mobile, whatever) and not see an obvious place... Read more

By Mitch Joel


April 14, 2013 8:03 AM

Is There A Science And Repeatability To Things That Go Viral?

Episode #353 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. His formal title is the James G. Campbell Assistant Professor of Marketing at the Wharton School at the... Read more

By Mitch Joel


April 13, 201312:36 PM

Six Links Worthy Of Your Attention #147

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel


April 12, 2013 8:21 PM

Fascinating Perspectives On The Future Of Media

It's Friday night. Your week was probably a long one (it was if you were me). Instead of reading, friending, following, blogging, tweeting, sharing, curating, aggregating, emailing or whatever... STOP! Stop and watch this 28 minute conversation between Charlie Rose... Read more

By Mitch Joel

Utilities:


April 11, 2013 8:29 PM

It's The Little Things

You sometimes pick up a gem of an idea... and the mind begins to wander (and wonder). At the Monetate Agility Summit today in Philadelphia (where I was invited to give the keynote presentation), I wound up connecting with some... Read more

By Mitch Joel


April 11, 2013 7:01 AM

Pay Attention: The End Is Nigh (For The Personal Computer)

Exponential growth is one of the biggest opportunities... and threats to business today. If you're running a business in the technology sector, exponential growth is the type of thing that happens when your market hits the tipping point and the... Read more

By Mitch Joel


April 10, 2013 2:58 PM

The Complexity Of Simplicity

Nobody said it was easy. As the years wane on and you gather perspectives and insights from your business, your industry and your peers, what you quickly realize is this: nothing is easy... nothing is simple. Even quick scores (like... Read more

By Mitch Joel


April 8, 2013 2:39 PM

Bitcoins And The Future Of Business

Facebook is a license to print money. As far as social media goes and the growth of online social networking, it's hard not to have Facebook be the first thing that comes to mind when you think of new media,... Read more

By Mitch Joel


April 7, 2013 8:35 AM

How Do You Scale Humanity?

Episode #352 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #25.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the... Read more

By Mitch Joel

Utilities:


April 6, 2013 8:29 AM

Six Links Worthy Of Your Attention #146

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete... Read more

By Mitch Joel


April 5, 2013 7:51 PM

Life In The Social Era

This is not a post about social media. This is not a post about social business. This is a post about the social era. It's something that my good friend, Nilofer Merchant, cares about (deeply). The other week she gave... Read more

By Mitch Joel


April 5, 2013 4:55 PM

What's More Important To A Consumer: The Price Or The Brand?

Before you go spouting off the answer to this question... Please read this article from The New York Times titled, E-Commerce Companies Bypass the Middlemen. If you think that branding and retail have become complicated because of stuff like showrooming... Read more

By Mitch Joel


April 4, 201311:04 AM

Did You See That?

How valuable are stunts to a brand? Before answering that question, we have to go back in time (just a little bit) and remember that in a field of limited media choices and outlets, getting someone at these media outlets... Read more

By Mitch Joel


April 2, 2013 9:24 AM

Do Robots Make Better Marketers Than Humans?

It turns out that human beings are making advertising more complicated than ever before. Opinions, ideas, creativity and more have become the battlegrounds in the war to figure out who is the better advertiser: human beings or robots? Think this... Read more

By Mitch Joel


April 1, 2013 8:20 PM

CTRL ALT Delete Book Reviews And Media

In trying to figure out a place to keep reviews and media organized for my second business book, CTRL ALT Delete, I settled on this page. If you're interested in reviews, media and that sort of stuff about the business... Read more

By Mitch Joel