Blog Archives February 2013
February 27, 2013 4:01 PM

As TED 2013 Takes Place, Here Are 10 TED Talks To Help You Re-imagine Your Business

It's happening right now. Thousands of very lucky individuals are seated in the Long Beach Performing Arts Center as you are reading this and they're having their minds blown by business leaders, scientists, innovators, agitators, inventors, designers and artists at... Read more

By Mitch Joel


February 26, 2013 4:34 PM

Learning How To Jam

Let the tape roll and see what happens. One of the most important lessons that I learned from my days in the music industry (which was a long, long time ago) is that artists - true artists - don't like... Read more

By Mitch Joel


February 25, 201310:30 AM

Are Consumers Smart Enough For Smart TV?

Smart TV growth is about to explode. That's the news out of MediaPost yesterday according to the article: Smart TV Growth Is Set To Explode. But, the bigger question is this: are consumers ready and knowledgeable enough to make this... Read more

By Mitch Joel


February 24, 201312:27 PM

The Trusted Marketer

Episode #346 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #346 of Six Pixels Of Separation - The Twist Image Podcast. There are marketing legends... Read more

By Mitch Joel

Utilities:


February 23, 2013 4:01 PM

Six Links Worthy Of Your Attention #140

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring, Managing... Read more

By Mitch Joel


February 23, 2013 8:01 AM

The Filter, The Advisor And Your Personal Advisory Board

What would Malcolm Gladwell do? One of the easiest ways to guide my professional and community life has been to find and build my own, personal, advisory board. But, here's the thing: the people who are on this highly personal... Read more

By Mitch Joel


February 22, 201311:39 AM

Buy Your Way To The Top

There's a (not so) dirty little secret that authors don't like to tell... You can buy your way to the top. Literally. The Wall Street Journal ran an article yesterday titled, The Mystery of the Book Sales Spike. It's a... Read more

By Mitch Joel


February 21, 201311:11 AM

The Content Crash

At what point do consumers push back, unfriend, unfollow, unplus and whatever else? This does not spell the end for social media, but there is a common thought in the digital universe that goes like this: create relevant content and... Read more

By Mitch Joel


February 19, 2013 9:06 PM

A Brand Of People

It's strange how much of a brand's foundation is laid by the people who represent it. It could be a pristine service with a genius business model that is created with the latest in cutting edge technology, but none of... Read more

By Mitch Joel


February 19, 2013 2:35 PM

The Future of Media Is Beyond The Screen

Advertising traditionally serves a traditional purpose. Television, radio, print, out-of-home, Internet and mobile devices all have components of advertising that acts, smells and feels the same. It either interrupts your content experience or wraps itself around it. You can look... Read more

By Mitch Joel


February 17, 201311:34 AM

Turn Your Brand Into A Commitment Engine

Episode #345 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There is a well-worn thought that small business can learn a lot from how big business operates. John... Read more

By Mitch Joel


February 16, 2013 4:04 PM

Six Links Worthy Of Your Attention #139

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel

Utilities:


February 16, 2013 7:54 AM

Future Shock Brings Us To Present Shock

Want something that will get you to think deeply about where are and where we're going? This past week, Tools Of Change For Publishing conference took place in New York City. It was another stellar line-up of speakers who looked... Read more

By Mitch Joel


February 15, 2013 8:38 PM

Tracking, Personalization And Screams Of Privacy

Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? In my forthcoming business book, CTRL ALT Delete (out May 21st, 2013), I go in-depth on the notion that consumers need to... Read more

By Mitch Joel


February 14, 2013 4:15 PM

Professional And Courteous

The plumber's promise. As I was gazing out of the window on the Florida highway heading back to the airport, I spotted a very rundown truck. The exhaust was pushing gunk into the environment that would be heartbreaking to Mother... Read more

By Mitch Joel


February 13, 2013 8:06 PM

The Mobile-Only Strategy Imperative

How long will the personal computer - as we have known it to date-  be relevant? If you look at any data points surrounding mobile (and putting it in context on a global level), it seems like nobody is using... Read more

By Mitch Joel


February 13, 201312:30 PM

We Need a Better Definition of "Native Advertising"

What is "native advertising"? If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to... Read more

By Mitch Joel

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February 10, 2013 2:15 PM

The Power Of LinkedIn For Business

Episode #344 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I have a love/hate relationship with LinkedIn. I love the business of LinkedIn and their business model (this... Read more

By Mitch Joel


February 9, 201312:51 PM

Six Links Worthy Of Your Attention #138

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel

Utilities:


February 8, 2013 9:23 PM

The Making Of Stuff

It's time to push beyond digital. Most of the stuff that I blog about (or create) is not physical. Digital marketing is very real, but it's very digital. It's the stuff a consumer sees on a screen. We tend to... Read more

By Mitch Joel

Utilities:


February 8, 2013 2:18 PM

Putting In The Time

Success at Facebook may be easier than you think. The senior team at Twist Image spent some time at Facebook the other day. In watching the examples of brands that achieved some serious success leveraging the world's largest online social... Read more

By Mitch Joel


February 7, 2013 9:20 PM

Where Digital Creative Is Different

It was an interesting question. Recently, a marketing professional with a major brand asked me this question: "typically, we brief the digital marketing team after we have a concept from our advertising agency, is that the wrong way to go... Read more

By Mitch Joel


February 7, 2013 8:34 AM

In Defense Of TED

TED is the most important conference out there. TED is so much more than a conference. News was announced this week that the annual TED conference would be moving from its current home in Long Beach, California to Vancouver, British... Read more

By Mitch Joel


February 4, 2013 7:45 PM

The New Digital Experience

So, which were your favorite Super Bowl ads from this past Sunday? It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second... Read more

By Mitch Joel


February 3, 201312:19 PM

Living The Good Life With Jonathan Fields

Episode #343 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Lately, the podcasting landscape has developing into a steady stream of amazing, insightful and deep content - in... Read more

By Mitch Joel


February 2, 201311:05 AM

Six Links Worthy Of Your Attention #137

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


February 1, 2013 8:17 PM

The Road To Being A Billionaire

If you don't know who Tony Hsieh is, you have to read this... I've blogged about Hsieh before. You probably know him as the CEO of Zappos. Zappos was acquired by Amazon for over one billion dollars in 2009. Prior... Read more

By Mitch Joel


February 1, 201310:19 AM

Copying Apple

It's like an itch that you just can't scratch. Something has been bothering me, lately. It's not overt. It's not obvious. But... it's there. Some will make the argument that Apple is loosing a little bit of its luster. That... Read more

By Mitch Joel