Blog Archives November 2012
November 30, 2012 6:23 AM

A Ticket To Discovery

At 5:15 am... My car drove alongside the train track down towards the highway heading to the airport for my early morning flight. This train track connects many suburbs to the downtown core of Montreal. It's at the end of... Read more

By Mitch Joel


November 28, 2012 9:51 PM

The Value Of Links

I'm starting to feel like a dinosaur. It will be ten years in 2013 that I first started blogging. Prior to blogging, I have a very clear memory of when hyperlinking started happening online. We take links and linking for... Read more

By Mitch Joel


November 28, 2012 3:38 PM

The Art Of Fake Familiarity For Better Sales

We (still) live in a world of really bad email pitches. I recently got an email pitch from a public relations specialist that read something like this: "Hey Mitch, I work with Lame Corp. I'm a big fan of your... Read more

By Mitch Joel


November 27, 2012 6:31 PM

The Future Of Iconic Brands

In the real-time Web, the value of branding could become a game of diminishing returns. A friend recently told me that he's nervous about Apple and their ability to deliver products that people can't get enough of. It seems like... Read more

By Mitch Joel


November 25, 201212:28 PM

Tim Ferriss Wants You To Learn More, Faster and More Efficiently

Episode #333 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There are few people that fascinate me as much as Tim Ferriss. He's young (35 years old), has... Read more

By Mitch Joel


November 24, 201210:55 AM

Six Links Worthy Of Your Attention #127

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


November 23, 2012 7:31 PM

Sleeping With Your Smartphone

It used to be a whole lot simpler. I don't know about you, but I used to come from work and charge my smartphone at the small table near my front entrance. It was a parlour trick. It was a... Read more

By Mitch Joel


November 23, 2012 2:34 PM

The Future Of Personalized Pricing

Should every customer pay the same price for something? Before answering that question, ask yourself this: should every person see the same search results? Truth: we live in a world of radical personalization. Google is doing everything it can to... Read more

By Mitch Joel


November 22, 2012 4:15 PM

9 TED Talks That Will Stretch Your Business Mind

It doesn't take long to find inspiration. It takes forever to figure out how to do something meaningful with it. I've been fortunate enough to be able to attend the famed TED conference since 2008. Within that timeframe, I have... Read more

By Mitch Joel


November 21, 201210:42 PM

In The Trust Economy, Marketers Are Bankrupt

It's getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue with marketing and it needs to get solved soon if our future it to be as bright as we hope.... Read more

By Mitch Joel


November 20, 201212:28 PM

Two Steps To Success

How well are you planning for success? It was the late nineties when I took on a marketing position at Airborne Entertainment. The company's vision was to deliver big content on little screens. Yes, nearly a decade ago when all... Read more

By Mitch Joel


November 18, 2012 8:57 PM

A Lesson In Great Leadership

Episode #332 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There are few kinder people than Mark Miller. I had the pleasure of meeting Mark many years ago... Read more

By Mitch Joel

Utilities:


November 18, 2012 7:16 AM

Six Links Worthy Of Your Attention #126

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


November 17, 2012 4:16 PM

Finding Courage

Are you courageous? It seems like a simple question to answer. It isn't. Daylight changes our answer. In daylight, we'll tell people to "just do it" and to be "fearless." The athletic apparel and shoe business will toss a ton... Read more

By Mitch Joel


November 17, 2012 7:01 AM

The Value Of Brands In Social Media

What if we started with business... how would we do? How badly do people want to be connected with brands? I've been thinking a lot about the pervasiveness of brands in the social media channels. From a business perspective, it... Read more

By Mitch Joel


November 16, 2012 8:19 PM

4 Ways To Spark Your Creativity

Have you ever had a tough lesson in creativity? The book, Spark - How Creativity Works, by Julie Burstein changed a lot of things for me - especially the way I think about creativity. To say that reading Burstein's book... Read more

By Mitch Joel


November 14, 201211:11 PM

How To Podcast - 2012 Edition

There's a renewed interest in podcasting. Maybe a growing interest (depending on who you ask). Personally, I can't think of  better time for a business to create valuable audio and video content in a podcasting format. In the past week... Read more

By Mitch Joel


November 13, 2012 8:01 AM

Why Email Needs A Facelift

There has got to be something better than email. Email has been around longer than you think (you check out the Wikipedia page for the full run-down here: Wikipedia - Email), and while some of the email clients have advanced... Read more

By Mitch Joel


November 11, 2012 8:12 PM

Living In The Social Era

Episode #331 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I do love Nilofer Merchant. I was introduced to her via Tara Hunt and we have been... Read more

By Mitch Joel


November 10, 2012 4:19 PM

Six Links Worthy Of Your Attention #125

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel

Utilities:


November 10, 2012 7:00 AM

Don't Follow Your Passion

That's not a typo: don't follow your passion. It may be appealing and something that you think you should do to be successful (and it's something that many career counselors will tell us), but it could well be the worst... Read more

By Mitch Joel


November 9, 2012 8:36 PM

Success And The Art Of Being A Self-Starter

Who is going where in the marketing world? Every week, the marketing industry trade publications highlight the comings and goings of the people in our industry. Some love this information because it provides a level of gossip, others simply like... Read more

By Mitch Joel


November 8, 2012 9:53 AM

Marketing Must Adapt To The New Reader

It's strange to say this, but we're reading more than ever. We may not be reading Hemingway... but then again, we may be. Years ago, Hugh McGuire showed me how he was reading War And Peace on his iPod Touch.... Read more

By Mitch Joel


November 7, 2012 9:33 PM

The Big Small Screen

The moment may have finally arrived. For years, I have been blogging about the potential of mobile video. In fact, that's a lie. Long before I joined Twist Image, I helped Andy Nulman launch his mobile content play, Airborne Entertainment.... Read more

By Mitch Joel


November 6, 2012 6:51 AM

On The Road (Warrior) Again

Now - more than ever - it's possible to do business from anywhere at any time. For over ten years, I've been doing my best to figure out how to be as upwardly mobile as possible. To ensure that I... Read more

By Mitch Joel


November 4, 2012 7:38 PM

Selling The Marketing Dream

Episode #330 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Jonathan Salem Baskin is not only a marketing book author juggernaut, he's now on a mission. The... Read more

By Mitch Joel


November 3, 2012 1:18 PM

Six Links Worthy Of Your Attention #124

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel

Utilities:


November 2, 201210:07 PM

The Responsibility Of Twitter

What is Twitter doing to ensure that the information we read and share is accurate? This is the crux of a New York Times article posted on October 31st, 2012. It could well be one of the most important reads... Read more

By Mitch Joel


November 2, 2012 7:53 AM

Creative Entrepreneurship... Kickstarter Style

Is Kickstarter still the most exciting thing happening in the digital media channels these days? In June 2012, I penned a blog post titled, The Most Exciting Thing Happening In Digital Right Now. It was all about Kickstarter. I'm as... Read more

By Mitch Joel

Utilities:


November 1, 2012 9:36 PM

Is The iPad The New TV?

I've been noticing a new media habit emerge. There used to be a time in the evening, when I would close the lid of my MacBook Air, plug in my iPhone for the night and turn to the warm glow... Read more

By Mitch Joel