Blog Archives October 2012
October 31, 201210:45 PM

The Power Of Imagination

Another testament to the power of a fully integrated marketing message. I was watching a television commercial for a luxury automobile the other day. It was your typical standard fare as far as car advertisements go. Rolling hills, a beautiful... Read more

By Mitch Joel


October 30, 201211:44 AM

Why Newspapers Let Sandy Blow Paywalls Down

With Hurricane Sandy happening, the Wall Street Journal and New York Times took down their paywalls. Unbiased media is a public service. Still, it is one that we pay for. Whether it is a subscription to the local newspaper or... Read more

By Mitch Joel


October 28, 2012 7:16 PM

Digging Deep Into Facebook Marketing

Episode #329 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It's hard to believe that Avinash Kaushik didn't turn his blog post, Facebook Advertising / Marketing: Best Metrics,... Read more

By Mitch Joel

Utilities:


October 27, 2012 6:44 PM

Six Links Worthy Of Your Attention #123

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel

Utilities:


October 27, 2012 7:48 AM

More About Making

People are not quick to realize the potential that will emerge from the Makers Movement. Yes, the ability to hit a "make" button from your desktop as simply as it is for you hit the "print" button may not be... Read more

By Mitch Joel


October 26, 2012 6:07 PM

Understanding The Digital Marketing Agency

There is a push for Digital Marketing agencies to become full-service agencies. If that isn't the truth, there is another push where many full-service agencies - and the global networks that own them - are doing their very best to... Read more

By Mitch Joel


October 26, 201211:47 AM

The Way We Talk About Business

How do you feel about yourself? If I told you that we were going to evaluate you every quarter to see how you were performing, how would you feel? Some companies do reviews every six months, some do them once... Read more

By Mitch Joel


October 23, 2012 4:10 PM

The Next New Now. Makers Of The Future.

We are getting it all wrong. When people ask, "what's next?" you will hear one of three things: Social. Mobile. Local. Those are not "next" those are "now." When I think of what's next, nothing has been more illuminating than... Read more

By Mitch Joel


October 23, 2012 5:29 AM

The Lance Armstrong Effect

Much has been said about Lance Armstrong lately. Not much has been said by Lance Armstrong, himself. It used to be easy to lay low, even if you were a celebrity. But, in the world of the real-time Web, mobile... Read more

By Mitch Joel


October 21, 201212:05 PM

New Business Model Thinking For Social Business And Social Media

Episode #328 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It's great to have Jeremiah Owyang back on the podcast. He's currently Partner of Customer Strategy at Altimeter... Read more

By Mitch Joel


October 20, 2012 6:18 PM

Six Links Worthy Of Your Attention #122

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel

Utilities:


October 20, 2012 6:55 AM

The Power Of Curiosity And Creativity

You must watch this. I had the pleasure of attending a private event, Google Zeitgeist, in Phoenix this past week. There was a star-studded line-up of deep thinkers who came together under the theme, The World Around Us. For two... Read more

By Mitch Joel


October 19, 2012 1:29 PM

The Homogeny Of Social Media

What happened to the idea that social media would be a different kind of media? As I sat in the airport lounge at SFO, I attempted not to watch the U.S. Presidential coverage on CNN. But, like an accident that... Read more

By Mitch Joel


October 18, 201211:07 PM

A Death In The Family... Missing Michael O'Connor Clark

I wish I knew Michael O'Connor Clark better. I joined Twist Image in 2002. The company already existed... sort of. Two of my business partners (Aubrey and Mick) were here (Mark joined us a couple of years after me).... Read more

By Mitch Joel


October 17, 2012 5:18 PM

The Endless Opportunity That Comes From Limitations

Is that even possible? When you are so limited, how does that create a word of endless opportunities? Quick: think of an idea for a TV show as quickly as possible. So, how did you do? What did you come... Read more

By Mitch Joel


October 17, 201212:43 PM

The Perfect Marketing Strategy That Fell Out Of The Sky...

When someone jumps from the edge of space back to earth and it's all supported by one brand, you know you are staring at a winner. True story: Well over seven years ago, my agency (Twist Image) had the opportunity... Read more

By Mitch Joel


October 14, 2012 5:31 PM

Talking To An Ad Contrarian

Episode #327 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When was the last time you read a non-fiction business book and laughed out loud? There have been... Read more

By Mitch Joel


October 13, 2012 6:12 PM

Six Links Worthy Of Your Attention #121

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


October 12, 2012 6:17 PM

The iPad Should Be Free

Have you ever heard of the "razor and blades business model?" The concept is pretty simple: give people the razor for free and make all of your money by selling them the razor blades. It's a model that many computer... Read more

By Mitch Joel


October 11, 2012 8:14 PM

The Most Powerful Stat You Need To Know About Online Video

Online video was supposed to be this massive competitor to TV, wasn't it? It turns out that online video is actually competing with people who want to watch videos on the go. According to the SFGate article published yesterday, YouTube's... Read more

By Mitch Joel


October 11, 2012 2:53 PM

Where To Put The Blame

Blame the agency. A friend who owns a marketing agency once half-jokingly said to me that an agency is used in two capacities: Good capacity: when we do everything great and have a huge win. In this capacity, the Chief... Read more

By Mitch Joel


October 10, 201210:17 PM

Self-Promotion And Self-Loathing In The Digital Age

I'm going to make a confession: I don't like the digital me all that much anymore. I'm going to make another confession: I don't like the digital you all that much, either. I have two loves in social media: This... Read more

By Mitch Joel


October 10, 2012 8:38 AM

From Atoms To Bits To Atoms

Something amazing happened this past Sunday. A spacecraft launched from Cape Canaveral, Florida and is on its way to the International Space Station carrying close to one thousand pounds of supplies. The SpaceX Dragon makes history because it was launched... Read more

By Mitch Joel


October 7, 2012 1:11 PM

What You Need To Know About Converged Media

Episode #326 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Rebecca Lieb was on the show a while back to promote her business book, Content Marketing - Think... Read more

By Mitch Joel

Utilities:


October 6, 2012 4:02 PM

Six Links Worthy Of Your Attention #120

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


October 6, 201212:30 PM

Communicating Without Words

"Words account for only 7% of all communication." That's one data point that has been kicking around forever. The translation is simple: your personal brand is screaming so loud that people can hardly hear a word that you are saying.... Read more

By Mitch Joel


October 5, 2012 8:31 AM

The Truth Behind Branding In The Digital Media Age

The digital publishers want more from the big brands. If you have been following any of the coverage from Advertising Week, this seems to be the main (and continuous) cry from the digital media sector. There's a feeling that as... Read more

By Mitch Joel


October 4, 201210:18 PM

The End Of Conversation

Can we move beyond the notion of brands engaging consumers in a conversation? I had the pleasure of presenting at a Google event in Chicago the other day. The audience was - mostly - business to business. They have a... Read more

By Mitch Joel


October 3, 2012 9:55 PM

The Moment

Have you had "The Moment" yet? When you look through the newspaper, do you stop and review the job postings? Do you take some time during your work week to hop over to Monster.com or Craigslist to see what positions... Read more

By Mitch Joel


October 2, 201212:52 PM

In The Nick Of Real-Time

Are consumer expectations getting out of control? True story: our brand-new dryer broke down. It's not even one year old. It's not the first time. We were told we would have to replace a piece, and that it would take... Read more

By Mitch Joel