September 2012 | Six Pixels of Separation - Marketing and Communications Blog

September 30, 2012 9:19 PM

The Marketing Imperative Of Writing A Book

Episode #325 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #325 of Six Pixels Of Separation - The Twist Image Podcast. I first heard about... Read more

September 30, 2012 8:07 AM

Six Links Worthy Of Your Attention #119

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

September 29, 2012 3:49 PM

Just Another Screen

Is TV becoming just another screen? In my next book, CTRL ALT DEL (out in May 2013), there is an entire chapter titled, The One Screen World. In it, I make the argument that the only screen that matters is... Read more

September 28, 2012 8:45 PM

The Master Of Media

Who is the master of media? Two words: Clay Shirky. I believe that Clay Shirky is the Marshall McLuhan of our time. I realize that it is statements like this that will either make certain individuals roll their eyes and... Read more

September 28, 2012 9:33 AM

The Gift Of Facebook

Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook's main revenue model. In March of 2011, I wrote a blog post titled, F-Commerce - Rise Of The Facebook Consumer. I never... Read more

September 26, 2012 9:12 PM

Native Advertising And The Trouble It Will Cause

It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. We used to have major challenges with delivering online advertising. We had limitations when it came to the pipe (the... Read more

September 25, 2012 9:39 AM

Where Everybody Knows Your Name... And Face

Have you ever found yourself being tagged in a Facebook picture that makes you feel just a little bit uncomfortable? Things just got a whole lot creepier. We live in a day and age when people rage against the machine... Read more

September 23, 2012 4:10 PM

Is Social Media A Farce?

Episode #324 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When you publish a book called, Social Media Is Bullshit, it is bound to get some attention (and,... Read more

September 23, 2012 7:35 AM

Six Links Worthy Of Your Attention #118

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

September 22, 2012 4:29 PM

Technology Removes Technology

What do you make of the meteoric rise of the iPhone and iPad? People will talk about the cool factor, the sleek design, the speed of the computer processor, how many pixels the camera has, the connectivity and more. They're... Read more

September 22, 2012 7:51 AM

The Tune-Up Of TV

How do you define TV? Before a recent flight, I downloaded the BBC television series, Sherlock, from the UK. I bought the series on iTunes. I watched the series on my iPad. There were no commercials. It didn't happen on... Read more

September 21, 2012 9:08 PM

What Is Next For Twitter?

Twitter continues to be one of the most fascinating places online. It could be argued that Twitter is not even an online platform anymore. It could be argued that Twitter is one of the first social media channels that is... Read more

September 21, 2012 2:48 PM

I, Robot

Are you fascinated with work and the environments we work in? How we work... and how we are going to work is a huge component of my next book, CTRL ALT DEL (which comes out in May 2013). The concept... Read more

September 18, 2012 5:28 PM

When Digital Just Won't Do

If you were looking to buy issue #11 of Marvel Premiere featuring Dr. Strange, where would you go? To Google, of course. Buying collectibles isn't what it used to be. For comic book fans, you would have to go to... Read more

September 16, 2012 9:21 PM

Amazing Things Will Happen

Episode #323 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. What you need to know about C.C. Chapman: if it weren't for him (and Joseph Jaffe), there would... Read more

September 15, 2012 8:16 PM

Six Links Worthy Of Your Attention #117

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

September 14, 2012 7:57 PM

Another Kind Of Advertising Agency

Why is it that so many advertising professionals eventually retire and become consumer advocates? Are they atoning for their sins? This is the commonly held perception. I didn't get into the marketing industry to make consumers feel "less than" unless... Read more

September 14, 2012 2:56 PM

Loyalty Is Not Just About The Data

Are the right people in the room when you talk about building loyalty? After speaking at the 2012 Colloquy Loyalty Summit in Rancho Palos Verdes, California yesterday (the Terranea Resort is one of the beautiful places I have ever spoken),... Read more

September 12, 2012 4:41 PM

Kickstart Your Marketing And Leadership Skills... Now

Where do you go to learn, grow and think differently about marketing and leadership? I've been fortunate enough to not only speak, but attend events like The Art of Marketing for many years. They have a slew of upcoming events,... Read more

September 12, 2012 8:20 AM

Lessons In New Business Require A Foundation

What is new business? What is the future of business? It's a cliché to say that there is no such thing as "business as usual." It's true (things always change) and it's not true (business is still about creating a... Read more

September 11, 2012 7:39 PM

Quirky Turns Us All Into Sharks And Dragons

Have you ever seen the TV show Shark Tank or Dragon's Den? Being an entrepreneur is hotter than ever. Individuals are starting to realize that global economic forces are abound, and that the sanctity of a traditional office job with... Read more

September 9, 2012 9:57 PM

Does A Personal Brand Scale?

Episode #322 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. After spending a few days at Content Marketing World, this past week, my head is still spinning... Read more

September 9, 2012 6:53 AM

Six Links Worthy Of Your Attention #116

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

September 8, 2012 9:01 PM

Let's Not Mess Up The Internet

Do you love Seth Godin? I first met Godin at an Internet event in New York City just prior to the launch of his book, Permission Marketing. This was the early days of the Internet. After reading Permission Marketing, I... Read more

September 8, 2012 7:19 AM

Before You Hire A Digital Marketing Agency

"What can you do for me?" Without a question, this is the number one question I get asked when potential clients call us at Twist Image. On the frontlines of our business development, through speaking at close to seventy events... Read more

September 7, 2012 8:53 PM

Everything Digital

Why isn't everything digital? When I think like this, I'm quite certain it freaks the mass majority out. But, here's the thing... Every time I handle cash (coins or paper). Every time I take out a credit card. Every time... Read more

September 6, 2012 8:33 PM

Fighting Cancer... Again

It has been a crazy year of cancer. Maybe I am getting older or maybe cancer is just getting more intense, but I can't remember another time in my life when so many people that I know have come down... Read more

September 3, 2012 2:15 PM

The Resurrection Of Podcasting

Does anyone listen to podcasts anymore? Does anyone even care? This past week, I published episode #321 of my weekly audio podcast (Six Pixels of Separation - The Twist Image Podcast). Each week I have a conversation with someone interesting... Read more

September 2, 2012 9:01 AM

Marketing's Identity Crisis

Episode #321 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #321 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode... Read more

September 1, 2012 8:07 AM

Six Links Worthy Of Your Attention #115

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more