Blog Archives August 2012
August 31, 2012 1:31 PM

The Problem With Time Spent

How long do people engage with your media and content? This is the question that publishers must answer to media companies. Why? The longer people spend with a media property, the better it is for the brand, right? Not always.... Read more

By Mitch Joel


August 31, 2012 8:01 AM

12 Great Business Books Coming Your Way

Looking forward to reading about what's next? It turns out that there are a slew of new business books heading our way. In scanning through the Amazon Kindle store, I just spent a small fortune ordering some new books from some... Read more

By Mitch Joel


August 30, 2012 3:17 PM

The Misery Of Monetization

Do you know which brands struggle with monetization? It's not a trick question and the answer is pretty obvious: any brand that was created without thinking about how or why people would either pay for it or truly engage with... Read more

By Mitch Joel


August 29, 2012 7:47 PM

A Confederacy Of Patent Dunces

Things are about to get a whole lot more stupid. There was a lot of online chatter when Google acquired Motorola for $12.5 billion. With Apple and Microsoft developing mobile devices (smartphones and tablets), it made perfect sense for Google... Read more

By Mitch Joel


August 28, 201210:39 AM

The Mailbox Re-Invented And Brought To You By Amazon

"Neither snow, nor rain, nor heat, nor gloom of night stays these courageous couriers from the swift completion of their appointed rounds." About 2500 years ago, Greek historian Herodotus said this during the war between the Greeks and Persians when... Read more

By Mitch Joel


August 26, 2012 2:38 PM

The Pioneers Of Online Advertising

Episode #320 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Banner advertising took hold in 1994. By 1998, I was deeply involved in the online advertising space. If... Read more

By Mitch Joel


August 25, 201210:21 PM

Six Links Worthy Of Your Attention #114

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


August 25, 2012 7:14 AM

The Time To Think

Did we used to live in simpler times? I'm a fan of documentaries. I'm a fan of science fiction. I'm a fan of author, Ray Bradbury. Bradbury died this past June (he would have been 92). Brain Pickings (an excellent... Read more

By Mitch Joel


August 24, 2012 8:20 PM

Is The Next New Digital Thing Something Physical?

Virtual goods are one thing. Brands are still stuck on the physical. My mind went wandering. I was reading the Gadgetwise blog on The New York Times and came across the news item, Batman's New Perch Above Gotham: Your iPad.... Read more

By Mitch Joel


August 23, 201211:32 AM

The Problem Of Scale

This or that? Have you seen the regular editorial piece titled, Eat This, Not That, from Men's Health magazine? It's a quick way to not only think differently about the food choices we make, but slowly - over time -... Read more

By Mitch Joel


August 22, 2012 3:39 PM

The Fatigue Of A Great Offer

Was I ever wrong about Groupon. Back in 2010, I was very bullish on Groupon (more on that here: One Product. One Sale. One Day Only. One Exciting New Business Model). It wasn't about prospecting or trying to ride the... Read more

By Mitch Joel


August 21, 201212:07 PM

The Trouble With Online Advertising

Is online advertising any good? Last week, DigiDay ran the news item titled, The Ad Contrarian's Reality Check. Bob Hoffman (CEO of Hoffman/Lewis) runs the blog, The Ad Contrarian, and leverages the platform as a place to debunk the over-exuberance... Read more

By Mitch Joel


August 19, 2012 8:49 PM

What Will Become Of Blogs And Blogging?

Episode #319 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Mark W. Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary... Read more

By Mitch Joel


August 18, 2012 2:31 PM

Six Links Worthy Of Your Attention #113

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel

Utilities:


August 17, 2012 5:34 PM

The Future Of Google

Do you think that Google is a one trick pony? That it's all about search? They've got nothing beyond search? I don't (and I blogged about it back in 2009: Google's Next Step Is Not Search). I'm a massive fan... Read more

By Mitch Joel


August 17, 2012 1:38 PM

What Seth Said

I'm not a marketing apologist. For everything that marketing can be, it isn't. The truth as to why I am proud to consider myself a marketer is because of what the profession (and the industry) can be. Just this past... Read more

By Mitch Joel


August 16, 2012 7:41 PM

The Power Of Direct Relationships

The one with the direct relationship wins. As a customer, who would you prefer to share your personal information with in exchange for a discount or some value-add from a brand? Is it directly with the brand or with an... Read more

By Mitch Joel


August 16, 2012 2:00 PM

Pop Goes The Social Media Bubble

Is there a social media bubble? Did it pop just like the dot-com bubble back in 2000? In a word: no. CNN would have you believe otherwise. Just take a look at the news item published today, Pop went the... Read more

By Mitch Joel


August 14, 2012 9:52 AM

Are You In The Business of Awesome?

It's hard to be great in business today. It's not that businesses don't try, it's that their every waking move is now being recorded in text, images, audio and video and being published live for the world to read via... Read more

By Mitch Joel


August 12, 2012 7:19 PM

How To Be Business Awesome (And UnAwesome)

Episode #318 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Will businesses ever get it right? Will they ever be able to please all of their customers all... Read more

By Mitch Joel


August 12, 2012 6:40 AM

Six Links Worthy Of Your Attention #112

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


August 11, 2012 4:30 PM

The Most Amazing Internet Stock Of The Year

What do you think it is? I'm a huge fan of Business Insider. I can't think of any other media organizations that writes headlines as good as they do (Business Insider, if you're reading this, pay your copywriters handsomely... they're... Read more

By Mitch Joel


August 11, 2012 6:46 AM

Unbranded Content Marketing

Everyone is all excited about content marketing. While the tickertape parade and confetti may be over for the excitement about social media in business, there's a cold, harsh reality hitting brands right about now: once you're on social media and... Read more

By Mitch Joel


August 10, 2012 5:00 PM

Job Snobbery

Does the title on your business card define you? Alain De Botton is probably as close as we'll get in today's society to a true modern philosopher. I was first turned on to his thinking when Julien Smith (Trust Agents... Read more

By Mitch Joel


August 9, 201211:20 PM

Marketing Is Dead

It's a great blog headline that will get a lot of attention, right? The Harvard Business Review had a blog post today titled, Marketing Is Dead, written by Bill Lee. Beyond the irony that Lee used a traditional marketing tactic... Read more

By Mitch Joel


August 7, 2012 1:44 PM

A Better Waze To Handle Traffic

Israeli drivers are insane. This isn't a scientific fact, but rather a commonly held belief with the rest of the world (and, by some Israelis). This small strip of land in the Middle East is notorious for edgy drivers who... Read more

By Mitch Joel


August 5, 2012 9:25 PM

Get Writing!

Episode #317 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Do you think you have a book in you? A blog? A blog post? A clever tweet? Do... Read more

By Mitch Joel


August 4, 2012 1:18 PM

Six Links Worthy Of Your Attention #111

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel

Utilities:


August 3, 2012 8:01 PM

The Era Of Exponential Marketing

Most everything we look at in the marketing realm is linear. We'll look at things like mobile adoption and it's always with a linear perspective. It wasn't too long ago that several brain trusts were telling me that smartphone adoption... Read more

By Mitch Joel


August 3, 2012 3:43 PM

The Finish Line

If I only had a few more hours... or a couple of more days... How long does a creative idea take? I was on a very long flight overseas last week and managed to watch a documentary about the rock... Read more

By Mitch Joel


August 2, 2012 3:15 PM

What's Next? It's You

If we stagnate, we die... so, what's next? This is the question that my good friend, Mark W. Schaefer asks in his blog post, Is there anything new in blogging? No. It will make great fodder for an upcoming episode... Read more

By Mitch Joel


August 1, 2012 9:18 PM

...And You Will Know Us By The Trail Of Content

What's your endgame? You won't be surprised to know that so few brands actually have an answer to that one, specific, question. Without an answer to that question, you wind up getting the type of branded content that we're all... Read more

By Mitch Joel