Blog Archives July 2012
July 31, 201211:58 PM

The Art Of Fake Familiarity

Pitches are getting worse. I recently got an email pitch from a public relations specialist that read something like this: "Hey Mitch, I work with Lame Corp. I'm a big fan of your blog and your newspaper articles. I know... Read more

By Mitch Joel


July 29, 2012 3:35 PM

Content Marketing And The New Advertising

Episode #316 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I've been following Rebecca Lieb's marketing, advertising and media thinking since the early days of online marketing and... Read more

By Mitch Joel


July 28, 2012 4:01 PM

Six Links Worthy Of Your Attention #110

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel

Utilities:


July 25, 2012 3:25 PM

On Knowing (And Experience)

How old should a Social Media Manager be? It's not hard to create an online firestorm by blogging something that is more perspective than experience. No one is feeling the brunt of this more than Cathryn Sloane these days. On... Read more

By Mitch Joel


July 24, 2012 1:43 PM

What New Media Has Taught Us About Truth

With each tragedy comes new learning. There is no way to make any sense of the madness that transpired this past week in Colorado as twelve people died and close to sixty were injured as a lone gunman entered a... Read more

By Mitch Joel


July 23, 2012 3:50 PM

Living In A Shopping Mall

It's interesting to think about what the shopping center of the future may look like. Over the past decade, I've spent a good amount of blog, article, book and speaking real estate looking at the future of shopping and what... Read more

By Mitch Joel


July 22, 2012 2:28 PM

A New Kind Of Startup

Episode #315 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Julien Smith (co-author of Trust Agents with Chris Brogan and the author of The Flinch) was downright mad... Read more

By Mitch Joel


July 21, 2012 2:57 PM

Six Links Worthy Of Your Attention #109

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


July 20, 2012 2:40 PM

Brands Need To Think Like Artists

It's amazing how content finds you, isn't it? Brands feel the need to impress. They do this by trying to create something grand that people will like. If it clicks, if it works, they lather, rinse and repeat. There's a... Read more

By Mitch Joel


July 19, 201210:02 AM

The Marketing Problem Is Simple: There Are Too Many Ads

As a brand, do you find it hard to put your message in front of the right audience? This used to be the major challenge. The entire construct of the advertising industry was built on the scarcity model. There was... Read more

By Mitch Joel


July 18, 2012 8:27 AM

As Good As It Gets

I love Henry Rollins. In my music industry career, I had the chance to meet and interview Henry Rollins on numerous occasions. Over a decade-plus, I had the chance to interview many of the world's biggest rock stars, but Rollins... Read more

By Mitch Joel


July 17, 2012 8:50 PM

Buying Friends, Followers And Likes

I got the call yesterday. A national radio program was doing a segment on brands who buy Facebook likes and followers. They wanted to know if Twist Image buys likes, friends and followers on Facebook, Twitter or any other online... Read more

By Mitch Joel


July 17, 201210:32 AM

Planning World Domination With $100

Portland, Oregon seems like the perfect place to hold the World Domination Summit, doesn't it? No, this isn't some kind of Austin Powers joke. The city best known for its unconventional creative thinkers, farmer's market, food carts and people with... Read more

By Mitch Joel


July 15, 2012 6:22 AM

Social Business By Design

Episode #314 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I've been friends with Peter Kim since his days as an analyst at Forrester Research, so it's somewhat... Read more

By Mitch Joel


July 14, 2012 8:05 AM

Six Links Worthy Of Your Attention #108

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel

Utilities:


July 13, 2012 8:05 PM

The Evolution Of The Internet

If you have two hours to kill this weekend... I'd love to tell you that I watched this in one long sitting, but I did not. This is a program called, Evolution Of The Internet. It was recorded in Monterey,... Read more

By Mitch Joel


July 13, 2012 1:59 PM

When Real Time Becomes Really Real Time

Are the rumors about Amazon true? Here are two true stories I have heard about Amazon recently: Story Number One... A friend of mine lives in New York City and is a member of Amazon Prime. They ordered some stuff... Read more

By Mitch Joel


July 12, 201211:49 AM

Grow Your Company Or Be Active On Social Media?

Should the CEO blog? It seems like a question rooted in 2008, but now that blogging could include things like tweeting, creating videos on YouTube, updating a Facebook profile or taking part in LinkedIn, it may well be high time... Read more

By Mitch Joel


July 11, 2012 1:55 PM

Want To Get Rich? Quit Your Day Job

"Don't quit your day job." How often have you heard that line when you did any kind of public performance? What about the blank stares that come when you propose a business idea to people? Rejection is a hard thing... Read more

By Mitch Joel


July 9, 2012 7:33 PM

Is Your Business All About the Product? Or the People?

There is a major shift in business focus that is under way. Digital media has forced businesses to change. Dramatically. This is nothing new. What's interesting is that we're seeing two, distinct, breeds of business being born: Product Focused. The... Read more

By Mitch Joel


July 8, 2012 8:33 AM

From Economics To Likeonomics

Episode #313 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #313 of Six Pixels Of Separation - The Twist Image Podcast. Rohit Bhargava has an... Read more

By Mitch Joel

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July 7, 2012 1:32 PM

Six Links Worthy Of Your Attention #107

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel

Utilities:


July 6, 2012 8:14 PM

Making Copies

I have a massive frustration when it comes to reading books and magazines with my e-reader. I like to copy and paste portions of text that resonate with me. I like to share them (it could be a tweet or... Read more

By Mitch Joel


July 5, 201210:36 PM

A Fascinating New Trend

"If you cannot find peace within yourself, you will never find it anywhere else." - Marvin Gaye. I just saw an image on Facebook of this quote. It's not the first time. Over the past couple of weeks, I've noticed... Read more

By Mitch Joel


July 4, 201210:08 PM

Independence. Forever.

Happy Fourth Of July. I have a soft spot for any day that celebrates independence. This blog is about independence. Brands (can) have independence now. It's powerful. It's big. It's not going to change. It's going to be a lot... Read more

By Mitch Joel


July 3, 201210:49 PM

You Can't Pay Me To Do That

At what price integrity? There was book on the future of advertising (or media... or something) that was being offered for free. I clicked the link, read the synopsis and thought to myself, "why not! I'll download it, find some... Read more

By Mitch Joel


July 3, 201210:12 AM

The New Electricity

You can't click a trackpad without seeing some kind of chart that compares the growth of the Internet and mobile connectivity to traditional media channels. As newspapers, television and radio lament plunging advertising dollars, and not a week goes by... Read more

By Mitch Joel


July 1, 201212:56 PM

Marketing In The Round

Episode #312 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Welcome to episode #312 of Six... Read more

By Mitch Joel

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