Blog Archives June 2012
June 30, 2012 6:19 PM

Six Links Worthy Of Your Attention #106

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


June 30, 2012 1:57 PM

T-Commerce And The Rise Of Tablet Shopping

Does it matter which device a consumer uses to connect with a brand? Think about this question another way: does the rise of the tablet make for a different shopping experience when compared to the desktop or mobile Web? Touch,... Read more

By Mitch Joel


June 29, 2012 4:01 PM

What You Need To Know About Facebook, Content And Brands

It's all about the fleeting moment. For the longest time, there was a commonly held sentiment that the brands who create the best (and most relevant and most contextual) content will win. Creating content is not easy. It's especially not... Read more

By Mitch Joel


June 29, 201211:24 AM

Finding Your Start

This week has been about starting. The past few blog posts have been about finding the nerve to start or about thinking and acting like a startup (whether you're just getting started or if you're a lumbering giant in your... Read more

By Mitch Joel


June 26, 2012 4:51 PM

Are Startups The Future Of Media?

Who holds the future of media in their hands? If you take a serious look at the media world, there are only a handful of significant players. While it may be easy to define "significant" as a company doing interesting... Read more

By Mitch Joel


June 25, 2012 4:07 PM

The Creative Push

When does creativity strike? I struggle with this concept on a daily basis. An old friend of mine is a creative copywriter. I remember back when we were in university how consumed he was with great advertising creative. At the... Read more

By Mitch Joel


June 24, 2012 1:47 PM

Facebook's Identity Crisis

Episode #311 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe... Read more

By Mitch Joel


June 23, 2012 1:45 PM

Six Links Worthy Of Your Attention #105

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel

Utilities:


June 22, 2012 9:21 PM

Marketing Talent

There is a shortage of talent in the marketing pool. Yes, the industry is filled with smart and talented people (some of them may even be out of work), but there is still a shortage. We need more people. Not... Read more

By Mitch Joel


June 21, 2012 3:13 PM

The Most Depressing Thing Happening In Digital Right Now

Yesterday it was about how great Kickstarter is. Today is about how big of a kick in the gut the Internet can be. What, exactly, did Karen Klein do to deserve the publicity that she is now getting? The 68-year-old... Read more

By Mitch Joel


June 21, 2012 9:02 AM

The Most Exciting Thing Happening In Digital Right Now

It's not Twitter. It's not Facebook. It's not YouTube. It's Kickstarter. I fell madly, deeply in love with Kickstarter when I first heard about it back in 2009 (you can read more about my love for it here: Kickstart Your... Read more

By Mitch Joel


June 19, 2012 1:30 PM

This Disease Called Blogging

Why do you blog? Why should you blog? One of my most favorite people is Gini Dietrich from Arment Dietrich and the always fun to read blog, Spin Sucks. Today, she published a blog titled, Responding (Or Not) to Blog... Read more

By Mitch Joel


June 19, 2012 9:39 AM

In The Age Of (Digital) Anxiety

Are you stressing out? In a world of global economic instability, a deplorable job market, the digitization of everything, Occupy Wall Street movements, student protests and the general atrocities of a sadistic few, the headlines - whether you read them... Read more

By Mitch Joel


June 17, 2012 8:23 PM

The Startup Of You With Ben Casnocha

Episode #310 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Reid Hoffman co-founded LinkedIn - the very popular online social network for business professionals - in December 2002.... Read more

By Mitch Joel


June 16, 2012 8:56 AM

Six Links Worthy Of Your Attention #104

93Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


June 15, 2012 9:46 PM

Messing With Your Mind

What do you think of when you see the words: "subliminal advertising"? It's not good, right? Human beings have an intrinsic fear of anybody doing anything with their mind that they are not conscience of. We all know that we're... Read more

By Mitch Joel


June 14, 2012 3:14 PM

Earning Loyalty Points

This will not be about how to game a system so that you can redeem a free flight. Sorry. When most people think of earning loyalty points, they think of their loyalty cards. They think of spending money that is... Read more

By Mitch Joel


June 13, 2012 3:47 PM

The Social Contract Of Social Media

Once we get enough people liking, friending, following and plus-ing us, we can start pushing product. No matter where you turn, this seems to be the social media endgame: sell them more stuff. The trick with selling more stuff in... Read more

By Mitch Joel


June 12, 201210:41 PM

To Thine Own Self Be True

Who owns your brand? I don't mean this in a "does you consumer now control the brand?" kind of way. I mean it in a, "where do people go to connect with your brand?" kind of way. I was flipping... Read more

By Mitch Joel


June 12, 201210:55 AM

The Internet Could Be Closed For Business

Once upon a time... It wasn't too long ago that many media pundits felt that the Internet would tip the scales from the mass media-controlled world to an open, freer, world where any one individual could wield their own publishing... Read more

By Mitch Joel


June 10, 2012 5:55 AM

In A World Of Digital Vertigo

Episode #309 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Andrew Keen built the popular Audiocafe.com in 1995 (during the dot com boom) but has since moved on... Read more

By Mitch Joel

Utilities:


June 9, 2012 4:16 PM

Six Links Worthy Of Your Attention #103

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


June 9, 2012 8:27 AM

Where Does Creativity Come From?

In short: we don't know. But... we are learning. Most recently, Jonah Lehrer released his latest book, Imagine - How Creativity Works. The book has become a massive bestseller and, just this week, it was announced that Lehrer is leaving... Read more

By Mitch Joel


June 8, 2012 4:01 PM

5 New Books That Every Marketer Must Read (That Aren't About Marketing)

Looking for something good to read this weekend? If you happen to be lucky enough to have some free time (who does?) and you're looking for something interesting to read, something that will help you get ahead at your job... Read more

By Mitch Joel


June 8, 201211:10 AM

Dear Steven Pressfield

Dear Steven, For a long time, one of my best friends was also my mentor and my coach. His name is Tony Blauer and he's one of the world's leading close-quarter combatives instructors. I basically grew up in Tony's home.... Read more

By Mitch Joel


June 5, 2012 7:44 PM

Is Social Media Too Good To Be True?

Has the Internet turned into a wasteland of hollow ideas and groupthink? Is it possible that in a day and age where any one individual can have an idea and publish it in text, images, audio and video for the... Read more

By Mitch Joel


June 4, 2012 4:37 PM

The New Retail Experience

How do you want to shop? There was an old retail paradigm (that still rings true): get them to the store. It's the last mile. This is where the transaction happens. E-commerce - as we have known it to date... Read more

By Mitch Joel


June 3, 201211:32 AM

The Return On Influence In A World Of Klout

Episode #308 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Mark W. Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary... Read more

By Mitch Joel


June 2, 201210:40 AM

Six Links Worthy Of Your Attention #102

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


June 1, 2012 8:45 PM

The End Of The Laptop

Let's start with the story from a market of one... I bought the first iPad from Apple and loved it immediately. I wound up lugging it around with me all over the world along with my MacBook Pro. As soon... Read more

By Mitch Joel


June 1, 201212:44 PM

The New Marketing Hacker

There is a massive and missed opportunity happening in the marketing industry. It seems like Judy Shapiro (Chief Brand Strategist at CloudLinux and blogger at Trench Wars) was busy asking herself some very similar questions at the TechCrunch Disrupt conference... Read more

By Mitch Joel