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Blog Archives
May 2012
May 30, 2012 1:19 PM
You Can Learn A Lot From Someone Who Makes Comic Books
Why didn't they have commencement speeches like this when I was growing up? In the past couple of years, it seems like more and more amazingly powerful commencement speeches have been making their way online. The Steve Jobs one still... Read more
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May 29, 2012 9:01 AM
Facebook Should Not Be Treated like Other Media
What is Facebook? It seems like an easy enough question to answer, doesn't it? If you ask the co-founder, chairman and chief executive officer, Mark Zuckerberg, he's likely to tell you that it's a platform which hopes to connect the... Read more
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May 28, 201210:40 PM
Amazon's Ever-Growing Long Tail
This is less about the tail making more money than the head. Chris Anderson's debut business book, The Long Tail - Why the Future of Business Is Selling Less of More, came out in 2004 with one simple concept: companies... Read more
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May 27, 2012 2:31 PM
Digging Deeper Into Social Business
Episode #307 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #307 of Six Pixels Of Separation - The Twist Image Podcast. Matt Ridings has been... Read more
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May 26, 201210:10 AM
Six Links Worthy Of Your Attention #101
93Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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May 25, 2012 8:04 PM
Why Facebook Camera Matters
Facebook launched a mobile camera app. You may be wondering why Facebook launched a mobile camera app (quaintly called, Camera) just a short while after purchasing Instagram in a heart-stopping billion dollar acquisition. Everywhere you turn online, there is discourse... Read more
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May 25, 2012 2:55 PM
The Blog Of Awesome
In a sea of content, how do you make your stuff stand out? This was one of the questions I was asked during the Burning Questions Panel at this morning's C2 MTL conference. In short, my answer was: Be awesome... Read more
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May 24, 2012 8:12 PM
Every Little Detail
"I'm not a very detail-oriented person." I find myself saying this to many people all too often. The funny thing is, that I have been lying. Yesterday, at the C2 MTL event being held in Montreal, Ian Schrager (world famous... Read more
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May 22, 201210:27 AM
Building Loyalty Beyond Reason
It seemed like everything changed in business overnight. At one, unique moment in time, we shifted from a world where we dreamed about being able to collect data and information about our customers, to a world where personal computing was... Read more
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May 21, 2012 9:08 AM
The Lying Game
Distrust in a world of trust agents is problematic. On May 18th, The New York Times ran a fascinating news story titled, In the Undoing of a C.E.O., a Puzzle. The article is all about former Yahoo CEO Scott Thompson... Read more
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May 20, 2012 8:33 AM
Truth In Marketing
Episode #306 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Jonathan Salem Baskin is becoming a marketing book juggernaut. In fact, there are few global branding strategist who... Read more
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May 19, 2012 7:59 AM
Six Links Worthy Of Your Attention #100
93Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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May 18, 2012 8:59 PM
Learning About Creativity By Watching Creative Types
Observing creative types is an amazing way to think more creatively. Next week, I'll be spending the majority of my days attending a global conference called, C2 MTL (our agency, Twist Image, also handled some of the social media marketing).... Read more
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May 18, 2012 1:12 PM
The Public Speaker's Master Toolkit
What are the tools that can help you give an unforgettable presentation? After several years of speaking in public, I've had to develop my own system to ensure that each and every presentation goes off without a hitch. And yes,... Read more
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May 17, 2012 7:40 PM
Leaving Facebook
Should you pull all of your advertising dollars out of Facebook? On the eve of Facebook's historical initial public offering, automotive manufacturer, GM, made a big public stink about pulling ten million dollars of media spend out of Facebook because... Read more
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May 16, 2012 8:04 AM
Find Your One Thing
Can you sum up your professional you in one or two words? I was very touched watching the documentary, Being Elmo, on PBS' Independent Lens. The movie is about Kevin Clash (the puppeteer behind Sesame Street's Elmo). From a very... Read more
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May 15, 2012 1:01 PM
Can Breastfeeding Save Time Magazine?
When was the last time you discussed Time Magazine around the dinner table? I found myself giving a dissertation on mass media at dinner the other night. It all started when one friend leaned into the table and spoke (in... Read more
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May 13, 201211:08 AM
The Virtual Self And The New Trend Of Self-Tracking
Episode #305 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Now, with the ubiquity of smartphones and mobile connectedness, it has never been easier to share with the... Read more
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May 12, 2012 9:06 AM
Six Links Worthy Of Your Attention #99
93Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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May 11, 2012 4:31 PM
The Trick With Inspiration
Believe it or not, you're constantly being inspired. The trick with inspiration is being able to both acknowledge that moment and act on it when it happens. I was reminded of this earlier in the week. I was listening to... Read more
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May 10, 2012 9:43 PM
This Blog Sucks (And You're Probably Not Reading This)
I don't mind that I'm becoming a dinosaur. I'm not going to lie and say that I was shocked to read the DigiDay article, Agencies Ditch Blogs, that they published on Monday. "With the rise of social media, businesses are... Read more
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May 9, 2012 6:39 PM
Listen. Engage. Connect.
One of the largest gatherings of professional marketers is about to take place. The Canadian Marketing Association's 2012 CMA Summit is happening next week (May 16th - 17th, 2012 at the Westin Harbour Castle Hotel in Toronto, Ontario). I'm fortunate... Read more
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May 9, 201212:55 PM
Welcome To "Less Is More" Marketing
Maybe you should not be thinking of ways to create and publish more content. What do you really think consumers want: to have that much more engagement with your brand or to have an easier, simpler and faster experience? While... Read more
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May 8, 201210:24 AM
This Is Being Recorded... By You
The art of self-tracking. It was one thing to know where I was going. It was a totally different experience to know how far I had been, how much further I needed to go, what my expected time of arrival... Read more
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May 6, 201211:27 AM
It's Not About Advertising. It's About Creating A Brand Movement.
Episode #304 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #304 of Six Pixels Of Separation - The Twist Image Podcast. Scott Goodson is the... Read more
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May 5, 2012 8:03 AM
Six Links Worthy Of Your Attention #98
93Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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May 4, 201211:59 AM
Dear Tom Peters
Dear Tom, It has been a while since we last did an event together, but I was just thinking of you yesterday and I felt compelled to write you this note. I don't think I ever told you this,... Read more
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May 3, 201210:13 PM
The Business (To Business) Of Social Media
"Why aren't there more case studies of business to business organizations using social media?" I get asked this question all of the time. The truth is that most people are not looking hard enough. Yes, we're all excited when a... Read more
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May 3, 2012 3:11 PM
The Foundation Of Social Business
Too many companies still struggle with social media. Here's the newsflash: some of the smarter businesses have moved on. It's no longer just about their media being social, but the business (as an entity). Is this a problem? Not for... Read more
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May 2, 2012 6:21 AM
The Old (Evolving) Rules
Are rules set and permanent? That's obviously not the case - especially when it comes to social media. I've recently been watching some of the discourse online and how many people struggle, because they feel that no one is giving... Read more
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May 1, 201211:28 AM
The Sound And The Hurry Of Podcasting
It's funny how things fall together. I found out that Julie Burstein, the author of Spark - How Creativity Works and creator of the radio program Studio 360 with Kurt Andersen for Public Radio International, was going to be a... Read more
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