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Blog Archives
March 2012
March 31, 2012 4:20 PM
Six Links Worthy Of Your Attention #93
93Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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March 31, 2012 7:14 AM
Horizontal Marketing
Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal across all business lines. Period. End of sentence. Businesses, fundamentally see the concept of social business as a fad. As... Read more
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March 30, 2012 1:28 PM
How To Get What You Want
Negotiations are the toughest part of the marketing business. Whether you're negotiating a new contract, your salary or even a merger, getting everything to work out in your favor is never easy. How often do you hear someone say, "I... Read more
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March 29, 2012 6:16 AM
Where Do Ideas Come From?
"I keep having my ideas ripped off!" I grew up being friends with a very successful individual. The problem was that this individual could have been much more successful (especially if you asked them). If you sat down with this... Read more
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March 27, 2012 1:17 PM
The Start-Up Of You
Welcome to Generation Flux. The January 2012 cover story of Fast Company magazine was all about Generation Flux. You've head of Gen X, Gen Y and more, but what is Generation Flux? Our business world has been through some tumultuous... Read more
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March 26, 2012 8:10 PM
Marketing Philosophy (It's Squiggly Too)
This is how I think... or, rather, how I'm thinking about things today. I'm a big fan Chris Taylor over at Actionable Books. He does some of the best and most interesting in-depth conversations with some of the business world's... Read more
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March 25, 2012 2:57 PM
The Future Of Television Is Social
Episode #298 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. We used to watch TV at night and discuss it the next day around the water cooler at... Read more
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March 24, 2012 4:40 PM
Six Links Worthy Of Your Attention #92
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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March 24, 2012 7:43 AM
Take A Breather
Don't have time to relax? Anxiety, stress, panic... we all have varying degrees of it from life, don't we? I deal with my little devils on a constant basis. Recently, Chris Brogan blogged about the book Spontaneous Happiness by Dr.... Read more
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March 23, 2012 7:37 PM
Embrace The Squiggly
How did you get here? I'm fascinate by people and their career paths - especially the marketing professionals. Do you know what I never hear? I have never heard a story that goes like this: "I always knew that I... Read more
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March 22, 2012 2:30 PM
How To Start A Blog In 2012
Starting a Blog is easy. Starting a Blog in 2012 is a little bit more complex. There's a Blog about anything and everything out there, right now. It's hard for someone considering a Blog to come up with a new... Read more
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March 21, 201211:04 AM
When The Going Gets Tough
"This will be my last day shining your shoes." I like getting my shoes shined. I don't do it often enough, but I do my best to keep my shoes (and yes, even my leather sneakers) as clean and scuff-free... Read more
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March 20, 201210:42 AM
Are Those Robots or People Clicking on Your Site?
The robots have landed. It should come as no surprise to you that some of the traffic to your websites and mobile apps are not a real human being. There are spiders out there crawling websites to index them, there... Read more
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March 18, 2012 2:08 PM
Creativity Takes A Lot Of Hard Work
Episode #297 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. How does creativity happen? Does it take a lot of time? Can brilliant creative just happen? What inspires... Read more
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March 17, 2012 4:39 PM
Six Links Worthy Of Your Attention #91
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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March 17, 2012 7:13 AM
The Early Days of Hashtag Marketing
Tweet this, get that. It's disruption marketing at its finest. Companies are now using hashtag marketing strategies as a way to create attention by rewarding those who are willing to shill for them (more on that here: DigiDay - Has... Read more
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March 16, 2012 4:02 PM
10 New Books Worth Checking Out
There is a ton of great stuff that you should be reading. The first quarter of this year is coming to an end, and there has been a plethora (yes, big word!) of great books for you to read and... Read more
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March 14, 201210:13 PM
Death To The Page View
Are the days of measuring page views as an advertising metric slowly (or quickly) coming to an end? When banner ads first came on the Internet (we now call it "display advertising"), I remember thinking to myself, "is this the... Read more
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March 14, 2012 1:38 PM
The Tragedy Of Comments
Is the discourse dying? Nick Denton - the founder of Gawker - generated a heap-load of comments the other day when he announced at the South by Southwest conference that the way blog comments are published has failed to boost... Read more
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March 13, 201210:57 AM
Rise Of The Indie Brand
The art of marketing is a fascinating beast. Last week, I had the pleasure of delivering the opening keynote address at The Art of Marketing in Toronto. With over 1500 business professionals in attendance, I shared the stage with people... Read more
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March 11, 2012 7:26 PM
The Art Of The Pitch
Episode #296 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I picked up the business book, The Art of the Pitch - Persuasion and Presentation Skills That Win... Read more
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March 10, 201212:56 PM
Six Links Worthy Of Your Attention #90
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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March 9, 2012 8:55 PM
Seven Minutes To Viral Video Success
Who would know better how to make an online video go viral than the person who is being paid to watch for trends on YouTube? That's the job of Kevin Allocca. He is YouTube's trends manager and he sees what... Read more
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March 8, 2012 9:31 PM
A Social Media Master Class
If you have not seen the Kony 2012 video, you may be living under a rock. It is, without question, the hottest viral video sensation the Internet has seen in a long time. Looking beyond the forty million-plus views that... Read more
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March 8, 2012 8:32 AM
The Paradox Of Choice And Advertising
You can't have it both ways. Someone is going to have to break the bad news to the consumers. You can't have it both (and every) way. Sorry. Yesterday, I Blogged about the "do not track" button that would stop... Read more
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March 7, 2012 9:51 PM
The Do Not Track Button
What kind of experience do you want? Marketers have abused the anonymity of IP addresses for too long and now consumers (and journalists) are fighting back... and they're fighting mad. Everything you say and do online can and is being... Read more
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March 6, 2012 1:35 PM
Turn Off, Tune Out, Drop In
Is your head buried in your lap? After attending the TED 2012 conference in Long Beach, California last week, I could not help but think about how pervasive technology and media is in our lives. Surprisingly, I have not been... Read more
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March 4, 2012 6:50 PM
Make A Mobile Marketing Impact
Episode #295 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining... Read more
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March 4, 2012 6:58 AM
Six Links Worthy Of Your Attention #89
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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March 3, 2012 4:27 PM
The Creative Process
What do you think of when you think of creative people? Slackers? The people in the office who often wear jeans, but rarely wear socks? The ones bouncing the rubber balls off of the walls or the ones with the... Read more
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March 3, 2012 7:57 AM
Ads Worth Spreading
People hate advertising. How often have you heard that line? Do you believe it to be true? I don't (no shock there). I prefer to turn the phrase a little bit: people don't hate advertising... people hate bad advertising. It's... Read more
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March 2, 201210:42 PM
To Be Of Service
It's not about you. Anecdotally, I've heard many stories over the years of people who are surprised after meeting me in person. Maybe it's the moody picture at the top of top of Blog or maybe it's because I don't... Read more
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