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Blog Archives
February 2012
February 29, 2012 8:05 AM
The Face Of Facebook
Is Facebook making us all the same? We have our unique friends and interests meshed with our families, with a dash of our professional lives put in there for good measure. But, is Facebook really the place that highlights our... Read more
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February 28, 201210:19 AM
It's Time To Defy Convention
How many days have you sat around, stomach twisted, waiting to hear if you had won a new piece of business that you pitched for? It's a terrible feeling and the only thing that can alleviate it is getting the... Read more
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February 26, 2012 4:42 PM
The Marketing Agency Blueprint
Episode #294 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. What does it take to create and nurture a modern marketing agency in this day and age? The... Read more
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February 25, 2012 6:33 PM
Six Links Worthy Of Your Attention #88
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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February 25, 201211:59 AM
8 Ways To Score That Elusive Entry Level Marketing Position
It's probably the most frequently asked question that people looking for work ask. The ultimate truth to winning a job is not about resume, experience or how you did in the interview sessions (sorry). The true answer is that it... Read more
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February 23, 201210:56 PM
Where The Boys (And Girls) Are
In schizophrenic times, there's a good chance you'll see some schizophrenic thinking. It takes a couple of years as a Blogger to come to the realization that you will, eventually, write a Blog post that completely contradicts what you may... Read more
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February 22, 2012 9:32 PM
Fear And Loathing In Advertising
What a long, strange trip it's been. There are many who think that advertising as we have known it to date is going to rapidly change in our new media world. There are days when I feel this way (and... Read more
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February 21, 2012 4:18 PM
Digital Leaders Seeking Digital Leaders
Twist Image is hiring. While I do my best to not use this space to self-promote, the Digital Marketing agency that I own (with my three other business partners), Twist Image, continues to experience explosive growth. We have offices in... Read more
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February 21, 201212:52 PM
Consumers Control The Brand (And Other New Media Myths)
Marketers don't control their brand... the consumer does. It's been the battle cry of Social Media enthusiasts since The Cluetrain Manifesto was first published over a decade ago. If "markets are conversations," as The Cluetrain Manifesto says, then we can't... Read more
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February 19, 201211:11 AM
The Truth About Marketing Leadership
Episode #293 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Mark W. Schaefer over at Grow Blog is about to publish his second book, Return On Influence -... Read more
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February 18, 2012 4:51 PM
Six Links Worthy Of Your Attention #87
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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February 18, 2012 7:45 AM
The Last Temptation Of Social Media
There's a growing lesson for big brands in Social Media. Unless you own the platform (like a Blog, Podcast or your own, personal, online social network), ensure that everything else is a channel for you to connect and not the... Read more
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February 16, 2012 3:16 PM
Slimy Sales And Marketing Tactics
Are you a salesperson? How does that sentence make you feel? Most people say that they either hate sales or hate salespeople and yet, those same people fail to realize that everything we do in life is sales. When we... Read more
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February 15, 2012 4:05 PM
As Seen On TV - Media Hacking The Tube
How much disruption will the television industry face? New Media pundits made a big mistake when betting against television. Sure, the Internet has put the pain on media platforms like newspapers, magazines and radio, but television is still going strong.... Read more
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February 14, 201210:36 AM
How Cloud Computing Changes Everything
There's been a lot of talk about "the cloud" when it comes to technology and IT in the past few years. It's a revolution as big as the advent of the microprocessor and just as relevant as the desktop computer.... Read more
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February 13, 2012 3:11 PM
The Modern Marketing Agency
Give credit where credit is due. If I was the publisher of Advertising Age and/or AdWeek, I would be paying very close attention to the quality of content that the folks over at DigiDay have been producing in the past... Read more
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February 12, 2012 2:54 PM
Nick Morgan Explains How To Give A Presentation That Changes The World
Episode #292 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When I got my first offer to speak in front of a large audience, I wasn't sure where... Read more
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February 11, 201211:37 AM
Six Links Worthy Of Your Attention #86
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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February 10, 2012 9:48 PM
Get Lost On YouTube
It's one of my favorite past-times and guilty pleasures. After all of the work is done and the house is quiet, instead of sitting back and letting the television waft over me, I go and get lost on YouTube. I... Read more
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February 9, 2012 6:39 PM
Endless Aisles
What has your shopping experiences been like lately? I was recently in New York City giving a presentation at the National Retail Federation's Big Show 2012 event. I was part of the Shop.org First Look series and talked about the massive... Read more
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February 9, 201211:22 AM
The Death Of The Unconference
Does anyone remember the unconference? There was hope for collaboration and self-organizing groups, but it seems to have gone the way of the corporate spin machine. I was a massive proponent of the unconference movement (I still am!), but that... Read more
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February 7, 2012 4:01 PM
How To Get Started As A Business Leader
Your life and your success is not obvious. It's not a given. It's not a direct path. I often say that the best careers in marketing (specifically the ones that have a digital/new media slant) are very squiggly. They involve... Read more
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February 7, 2012 9:26 AM
Digital Tumbleweeds And Virtual Crickets
If you publish online get ready for a lesson in humility. Brands quit publishing content for the exact same reason that many individuals stop publishing content: the brutal reality that nobody cares. As someone who creates and publishes a lot... Read more
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February 5, 2012 1:41 PM
Madison Avenue And Mountain View Collide For The Future Of Marketing
Episode #291 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #20.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the... Read more
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February 4, 201211:40 AM
Six Links Worthy Of Your Attention #85
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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February 3, 2012 9:16 AM
Expect Big Changes At Facebook
Most companies change dramatically after their initial public offering. There is a reason that Facebook is going public. And while many are speculating as to the reasons by digging through the company's SEC filing, I think Facebook is going public... Read more
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February 2, 2012 2:29 PM
CTRL ALT Delete - The Business Book
CTRL ALT Delete is the title of my second business book. It will be published in Spring 2013. Following is the official press release and some media mention of the pending project... BUSINESS PLUS To Publish CTRL ALT Delete by... Read more
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February 2, 2012 8:31 AM
CTRL ALT Delete Is My Next Book
Warning: self-promotional Blog post to follow... I am very excited to announce that the name of my next book is: CTRL ALT Delete - Reboot Your Business (and Yourself) in a Connected World. The official press release went out this... Read more
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February 1, 201211:03 AM
When Traditional Media Fails To Understand New Media
Should you be paid to Blog? If you want to create a lightning rod of discourse in the online channels, just ask that question. If you want to make that lightning rod look like a mole hill, ask the same... Read more
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