Blog Archives February 2012
February 29, 2012 8:05 AM

The Face Of Facebook

Is Facebook making us all the same? We have our unique friends and interests meshed with our families, with a dash of our professional lives put in there for good measure. But, is Facebook really the place that highlights our... Read more

By Mitch Joel


February 28, 201210:19 AM

It's Time To Defy Convention

How many days have you sat around, stomach twisted, waiting to hear if you had won a new piece of business that you pitched for? It's a terrible feeling and the only thing that can alleviate it is getting the... Read more

By Mitch Joel


February 26, 2012 4:42 PM

The Marketing Agency Blueprint

Episode #294 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. What does it take to create and nurture a modern marketing agency in this day and age? The... Read more

By Mitch Joel

Utilities:


February 25, 2012 6:33 PM

Six Links Worthy Of Your Attention #88

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


February 25, 201211:59 AM

8 Ways To Score That Elusive Entry Level Marketing Position

It's probably the most frequently asked question that people looking for work ask. The ultimate truth to winning a job is not about resume, experience or how you did in the interview sessions (sorry). The true answer is that it... Read more

By Mitch Joel


February 23, 201210:56 PM

Where The Boys (And Girls) Are

In schizophrenic times, there's a good chance you'll see some schizophrenic thinking. It takes a couple of years as a Blogger to come to the realization that you will, eventually, write a Blog post that completely contradicts what you may... Read more

By Mitch Joel


February 22, 2012 9:32 PM

Fear And Loathing In Advertising

What a long, strange trip it's been. There are many who think that advertising as we have known it to date is going to rapidly change in our new media world. There are days when I feel this way (and... Read more

By Mitch Joel


February 21, 2012 4:18 PM

Digital Leaders Seeking Digital Leaders

Twist Image is hiring. While I do my best to not use this space to self-promote, the Digital Marketing agency that I own (with my three other business partners), Twist Image, continues to experience explosive growth. We have offices in... Read more

By Mitch Joel


February 21, 201212:52 PM

Consumers Control The Brand (And Other New Media Myths)

Marketers don't control their brand... the consumer does. It's been the battle cry of Social Media enthusiasts since The Cluetrain Manifesto was first published over a decade ago. If "markets are conversations," as The Cluetrain Manifesto says, then we can't... Read more

By Mitch Joel


February 19, 201211:11 AM

The Truth About Marketing Leadership

Episode #293 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Mark W. Schaefer over at Grow Blog is about to publish his second book, Return On Influence -... Read more

By Mitch Joel


February 18, 2012 4:51 PM

Six Links Worthy Of Your Attention #87

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


February 18, 2012 7:45 AM

The Last Temptation Of Social Media

There's a growing lesson for big brands in Social Media. Unless you own the platform (like a Blog, Podcast or your own, personal, online social network), ensure that everything else is a channel for you to connect and not the... Read more

By Mitch Joel


February 16, 2012 3:16 PM

Slimy Sales And Marketing Tactics

Are you a salesperson? How does that sentence make you feel? Most people say that they either hate sales or hate salespeople and yet, those same people fail to realize that everything we do in life is sales. When we... Read more

By Mitch Joel


February 15, 2012 4:05 PM

As Seen On TV - Media Hacking The Tube

How much disruption will the television industry face? New Media pundits made a big mistake when betting against television. Sure, the Internet has put the pain on media platforms like newspapers, magazines and radio, but television is still going strong.... Read more

By Mitch Joel


February 14, 201210:36 AM

How Cloud Computing Changes Everything

There's been a lot of talk about "the cloud" when it comes to technology and IT in the past few years. It's a revolution as big as the advent of the microprocessor and just as relevant as the desktop computer.... Read more

By Mitch Joel


February 13, 2012 3:11 PM

The Modern Marketing Agency

Give credit where credit is due. If I was the publisher of Advertising Age and/or AdWeek, I would be paying very close attention to the quality of content that the folks over at DigiDay have been producing in the past... Read more

By Mitch Joel

Utilities:


February 12, 2012 2:54 PM

Nick Morgan Explains How To Give A Presentation That Changes The World

Episode #292 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When I got my first offer to speak in front of a large audience, I wasn't sure where... Read more

By Mitch Joel


February 11, 201211:37 AM

Six Links Worthy Of Your Attention #86

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


February 10, 2012 9:48 PM

Get Lost On YouTube

It's one of my favorite past-times and guilty pleasures. After all of the work is done and the house is quiet, instead of sitting back and letting the television waft over me, I go and get lost on YouTube. I... Read more

By Mitch Joel


February 9, 2012 6:39 PM

Endless Aisles

What has your shopping experiences been like lately? I was recently in New York City giving a presentation at the National Retail Federation's Big Show 2012 event. I was part of the Shop.org First Look series and talked about the massive... Read more

By Mitch Joel


February 9, 201211:22 AM

The Death Of The Unconference

Does anyone remember the unconference? There was hope for collaboration and self-organizing groups, but it seems to have gone the way of the corporate spin machine. I was a massive proponent of the unconference movement (I still am!), but that... Read more

By Mitch Joel


February 7, 2012 4:01 PM

How To Get Started As A Business Leader

Your life and your success is not obvious. It's not a given. It's not a direct path. I often say that the best careers in marketing (specifically the ones that have a digital/new media slant) are very squiggly. They involve... Read more

By Mitch Joel


February 7, 2012 9:26 AM

Digital Tumbleweeds And Virtual Crickets

If you publish online get ready for a lesson in humility. Brands quit publishing content for the exact same reason that many individuals stop publishing content: the brutal reality that nobody cares. As someone who creates and publishes a lot... Read more

By Mitch Joel


February 5, 2012 1:41 PM

Madison Avenue And Mountain View Collide For The Future Of Marketing

Episode #291 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #20.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the... Read more

By Mitch Joel


February 4, 201211:40 AM

Six Links Worthy Of Your Attention #85

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel

Utilities:


February 3, 2012 9:16 AM

Expect Big Changes At Facebook

Most companies change dramatically after their initial public offering. There is a reason that Facebook is going public. And while many are speculating as to the reasons by digging through the company's SEC filing, I think Facebook is going public... Read more

By Mitch Joel


February 2, 2012 2:29 PM

CTRL ALT Delete - The Business Book

CTRL ALT Delete is the title of my second business book. It will be published in Spring 2013. Following is the official press release and some media mention of the pending project... BUSINESS PLUS To Publish CTRL ALT Delete by... Read more

By Mitch Joel


February 2, 2012 8:31 AM

CTRL ALT Delete Is My Next Book

Warning: self-promotional Blog post to follow... I am very excited to announce that the name of my next book is: CTRL ALT Delete - Reboot  Your Business (and Yourself) in a Connected World. The official press release went out this... Read more

By Mitch Joel


February 1, 201211:03 AM

When Traditional Media Fails To Understand New Media

Should you be paid to Blog? If you want to create a lightning rod of discourse in the online channels, just ask that question. If you want to make that lightning rod look like a mole hill, ask the same... Read more

By Mitch Joel