Blog Archives January 2012
January 31, 201210:56 AM

A Pinteresting Story

That Facebook IPO... With rumors swirling of Facebook's pending IPO (and the billions at play that go along with it), it does seem like the most opportune time for the online social networking behemoth to go public. With over 800... Read more

By Mitch Joel


January 30, 2012 8:52 PM

Blogging Is Dead... Here We Go Again

Less and less of the Inc. 500 are Blogging. Blogging is dying. ReadWriteWeb's post, Blogging Declines Across the Inc. 500, was bound for linkbait heaven. Who doesn't love dumping on a once popular platform - especially when it looks like... Read more

By Mitch Joel


January 29, 201211:10 AM

Examining Social Media With Michael Stelzner

Episode #290 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. If you still wonder how to make money on a Blog or what the future of publishing looks... Read more

By Mitch Joel

Utilities:


January 28, 2012 2:41 PM

Six Links Worthy Of Your Attention #84

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


January 28, 2012 8:16 AM

Don't Let Your Brand Be Creepy

It's important to remember that being transparent is not the same as divulging personal information. We have never seen a moment like this on our history. Look at the combined audience of platforms like Blogging, Podcasting, Twitter, YouTube, Facebook and... Read more

By Mitch Joel


January 27, 2012 8:13 PM

A World With No Keyboard And No Mouse

How's that user experience working out for you? I often ridicule the masses (I know, that's very snide of me). When computers were first introduced the mantra was that, "screens are not easy to read or work on." Forget the... Read more

By Mitch Joel


January 25, 2012 3:19 PM

And In The End...

Do you have a morbid fascination with the end? I'm not sure why (but I'm pretty certain that a psychiatrist would love to figure it out of with me), but I often think about the end. I'm not ashamed to... Read more

By Mitch Joel


January 24, 2012 4:38 PM

Does This Blog Make Me Look Fat?

Is it just a question of getting the facts straight when it comes to our media? What Blogging brought forth is the notion that opinion lies neatly next to news (and that it is sometimes very difficult to tell the... Read more

By Mitch Joel


January 23, 201211:17 PM

Thinking Smarter

I've been thinking a lot about thinking lately. I know, that's very "meta" of me. When was the last time you spent five minute thinking about not only how you learn, but where it's all taking place? People often laugh... Read more

By Mitch Joel


January 22, 201212:31 PM

Thoughts From The Content Marketing Institute

Episode #289 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. As each year passes newer and more impressive forms of content marketing become available to brands. Social Media... Read more

By Mitch Joel

Utilities:


January 21, 201212:55 PM

Six Links Worthy Of Your Attention #83

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


January 21, 2012 7:22 AM

The Digital Push Pushes On

You can bet I'm going to sound the trumpets any time online advertising makes an impressive move. On January 19th, 2012, eMarketer dropped another stunning bomb for the advertising world in the news item, US Online Ad Spend to Close... Read more

By Mitch Joel


January 19, 201210:30 PM

Adapt Or Die

Do you like the saying, "adapt or die"? There are days when it is the soundtrack of my life and then there are days when I shake my head at what the connotation truly means. You see, it's easy to... Read more

By Mitch Joel


January 19, 2012 2:01 PM

Don't Break The Internet

Are you as confused about SOPA and PIPA as I am in relation to the marketing world? There is an overabundance of information, discourse and content about SOPA, PIPA and what this means to our world. Do you need to... Read more

By Mitch Joel


January 18, 2012 9:20 PM

The Size Of The Boat. The Motion Of The Ocean.

Does size matter? Get your mind out of the gutter. As one of my main roles at Twist Image, I act as the frontline (along with a great team of people) of assessing new business opportunities. While some agencies may... Read more

By Mitch Joel


January 17, 2012 7:19 AM

Is Google+ About To Make Facebook Frown?

It's time to pay attention to Google+. Back in July, I Blogged about Google's foray into online social networking, Google+ (more here: Co-dependency In The Age of Facebook). At the time, the majority of the discourse surrounding Google+ was about... Read more

By Mitch Joel


January 15, 2012 2:38 PM

Marketing Has No Future Without Better Education

Episode #288 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Is there any value in getting a degree in Marketing in this day and age? How well are... Read more

By Mitch Joel


January 14, 201211:26 AM

Six Links Worthy Of Your Attention #82

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


January 13, 2012 3:04 PM

The Power Of Being Vulnerable

When you're vulnerable people connect more to whatever it is that you're doing. If we're going to talk about the work that we do as a form of art (as I believe it is - much in the same way,... Read more

By Mitch Joel


January 12, 2012 9:05 PM

How To Do Everything Wrong In A Presentation

Watch this video... Brutal (and funny)... I know. I was unaware of the book, Habitudes For Communicators, so Dr. Tim Elmore gets high marks for not only cutting through the clutter, but for creating something so funny (because it's true).... Read more

By Mitch Joel


January 12, 201210:03 AM

The Value Of Blog Comments

In the beginning God created the Blogs and the RSS. And it was good. Last week, Mathew Ingram over at GigaOm published a Blog post titled, Yes, blog comments are still worth the effort. It seems like there's a movement... Read more

By Mitch Joel


January 11, 2012 3:59 PM

What Is Your Marketing Trying To Do?

The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can... Read more

By Mitch Joel


January 10, 2012 1:51 PM

Drunk On The Social Media Kool-Aid

It's hard not to hit a like button and come across a Social Expert, Guru on Ninja. Even the discourse around the value of job descriptions like that has taken over the Social Media conversation over the years. I've been... Read more

By Mitch Joel


January 8, 2012 9:20 PM

Spin Sucks With Gini Dietrich

Episode #287 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Why do most PR pitches suck? For the most part it has to do with the fact that... Read more

By Mitch Joel


January 7, 2012 6:56 PM

Six Links Worthy Of Your Attention #81

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


January 7, 201212:22 PM

The Deception Of Malcolm Gladwell, Seth Godin and Gary Vaynerchuk

You will never make it unless you work harder and much faster. It's funny how Malcolm Gladwell, Seth Godin, Gary Vaynerchuk and others (including me) are often criticized because their work is mis-interpreted as, "in order to accomplish what these... Read more

By Mitch Joel


January 5, 2012 8:04 PM

What Are You Fighting For?

There's an ugly truth about the business that most of us are in. A friend of mine works at a fairly large company. It's a known brand. Over lunch, they were lamenting all of the corporate politics at play and... Read more

By Mitch Joel


January 5, 2012 2:17 PM

Scenes From The Frontlines

A post Christmas story that is worthy of your attention... I was in the market for luggage. Not the usual business travel, but a luggage set for the family. We decided that we were looking to invest to get something... Read more

By Mitch Joel


January 4, 2012 9:53 PM

A Story With No End

How would you feel about reading an article in your local newspaper that never ended? It seems like the latest buzz is all about creating content (books, magazine or newspaper articles) that never end. Well, I shouldn't say "never," but... Read more

By Mitch Joel


January 3, 2012 9:09 AM

The Year Of More

While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More." It sounds a little... Read more

By Mitch Joel


January 1, 2012 7:55 PM

Marketing Orgasms With Avinash Kaushik (It's Not What You Think)

Episode #286 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It's a New Year... so what does that mean? Well, if you ask Avinash Kaushik (the Digital Marketing... Read more

By Mitch Joel