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Blog Archives
November 2011
November 29, 2011 7:04 PM
The Best Piece Of Business Travel Advice
I use one particular technique/tactic that makes business travel all that much more palpable. It's also a technique I rarely see mentioned anywhere. It has nothing to do with the type of luggage to use (but, for the record, you... Read more
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November 29, 2011 9:36 AM
Breaking All Of Twitter's Rules
Is there a sure-fire way to be successful using Twitter? Business books, Blog posts, magazine articles, tumblr feeds, newspaper articles, TV news segments and yes, even tweets, have been written about what it takes for both individuals and brands to... Read more
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November 27, 201112:34 PM
Media Hacks #40 Is Now Live
Episode #281 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #40 of Media Hacks! Joining me for this Media Hacks chat is C.C. Chapman,... Read more
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November 26, 201112:28 PM
Six Links Worthy Of Your Attention #75
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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November 25, 2011 2:50 PM
The Bright Side Of Black Friday
Everybody loves a deal. This is the primary reason that some people are willing to endure riots, tramplings and even pepper-spray to save some money on a flat screen. It's the same mentality when it comes to giving out some... Read more
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November 24, 201110:32 PM
Marketing Is About Extensions Not Adaptations
When does Digital Marketing get interesting? There are two worlds when it comes to Digital Marketing: World #1 = Adaptation. This is when the client already has a brand campaign that is headed to market and is looking for a... Read more
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November 24, 2011 1:45 PM
Good To Great To Different
Is Apple a truly great company? The answer seems obvious. Now reframe that thought and think about what truly makes Apple - as a company - great. Is it their revenue? Product innovation? How they changed our lives across a... Read more
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November 23, 2011 7:35 PM
The Mobile Imperative
There's a sad truth about mobile, but I don't want to hear it. Smartphones are becoming more and more popular and the same can be said about the meteoric rise of the tablet (with the iPad as the clear leader),... Read more
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November 22, 201110:43 AM
Newsjacking Turns You Into The Expert
Newsjacking. As news broke last week that Amazon started selling its long-awaited entry into the tablet (and iPad led) market (Kindle Fire), many eyes were raised, waiting to see what those who would get their fingers on it would think.... Read more
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November 20, 2011 8:09 PM
There Is No "Buy" Button On The Brain
Episode #280 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. What's going on up there? I mean in your brain. Is it possible that our marketing efforts can... Read more
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November 19, 201112:09 PM
Six Links Worthy Of Your Attention #74
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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November 18, 2011 8:53 PM
The Next Internet... Perspective Is Everything
Roger McNamee is an interesting character and he has a perspective of the Web, Internet and mobile that we don't often see. Watch this (it's 15 minutes long) and think about what's coming next... by what's happening now:... Read more
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November 17, 201110:05 PM
Walk It Off
What were some of the best business meetings you have ever had? Were they in a boardroom when you won a big client or when you sat across someone in their office? Was it during a lunch meeting? Or at... Read more
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November 16, 2011 8:55 PM
Legacy Thinking
It's easy to post to Twitter or update your Facebook status. Not much to think about, right? Just because something is easy, it doesn't mean you shouldn't think about it. In my last Blog post, Liar's Remorse, I wrote about... Read more
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November 16, 201111:10 AM
Liar's Remorse
What you do online is easy to see in the offline world and vice-versa. It seems obvious enough, doesn't it? Yet, with each passing day, I see more and more examples of people who believe that their actions in the... Read more
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November 15, 201112:05 PM
Is PowerPoint Making Us Stupid?
How many mindless presentations have you sat through in business and life? How many numbing slides have you had to endure of pie-charts or ones littered with hundreds of words? How many times have you sat through a presentation where... Read more
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November 13, 2011 8:56 AM
The Future Of Books And Publishing
Episode #279 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I wish more people would read (more) books. In a world of Blog, Podcasts, Twitter, magazines and more,... Read more
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November 12, 2011 4:31 PM
Six Links Worthy Of Your Attention #73
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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November 12, 2011 9:47 AM
Google+ It's Time To Make Your Move
Is Google+ going to be the right move for every business? Of course not. That being said, your business must make a move into Google+ right now. Today. Please, don't wait. Earlier this week, Google introduced Google+ Pages for business... Read more
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November 11, 201111:10 AM
Your Name Matters
Here's a truth: I never follow anyone on Twitter whose username is the name of a company. You may already know that I am a Twitter Snob (more on that here: The Trouble With Twitter - Confessions Of A Twitter... Read more
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November 10, 2011 7:54 PM
A Simple Way To Rethink Your Brand Narrative
Many brands fail to realize that the branding game is not one of broadcasting and Social Media. The true marketing imperative is to tell a great brand narrative. It's a cohesive story that takes place over time and in different... Read more
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November 10, 201110:29 AM
3 Things About Facebook
Facebook continues to grow, change, add, adapt and connect us all (whether you like it or not). In the past few weeks there has been three pieces of content that best frame Facebook's place in our society. For some, it's... Read more
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November 8, 201112:10 PM
A Life Without Technology
There's no doubt that technology brings with it some scary things. The scariest of them all is of the uncertainty. Human beings are creatures of habit and any introduction of anything new typically raises an eyebrow (at least) or pitchforks... Read more
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November 6, 2011 6:14 PM
The Ultimate Question
Episode #278 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Do you know what the ultimate question for your business is? The evolution of customer service and brand... Read more
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November 6, 201112:43 PM
What Is A Blog? The Question That Won't Go Away
By the way the conversation flowed at this year's BlogWorld & New Media Expo in Los Angeles, you would think that Blogging was brand new. Rick Calvert (the CEO and co-founder of BlogWorld and New Media Expo) invited me down... Read more
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November 5, 201110:02 AM
Six Links Worthy Of Your Attention #72
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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November 3, 2011 3:09 PM
New Ways Of Working
As much as we embrace change, we are all creatures of habit. Back in 1988, I became interested in actually publishing magazines. Prior to that (in and around my teenage years), I was always fascinated with journalism, newsletters, writing, media... Read more
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November 2, 2011 8:56 PM
The Beast About Strike
It's not about me. Many people know me as the public face of Twist Image. I deal with it and I don't mind it, but once you're a client of ours, you can see how our 100+ employees (across two... Read more
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November 1, 2011 6:36 PM
Your Media Is Controlled By A Handful Of Companies (Yes, Even The Internet)
What happened to The Long Tail? What happens in a world after Here Comes Everybody? Apparently, not much. We had a dream. The dream was that the Internet and the many digital channels and platforms that have poured out of... Read more
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November 1, 2011 1:06 PM
Can Leaderless Organizations Win?
Whether it's the Arab Spring, the Tea Party movement or Occupy Wall Street, what is it about leaderless organizations that makes it all seem so strange to us? In 2006, I made the six hour drive from Montreal to Boston... Read more
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