October 2011 | Six Pixels of Separation - Marketing and Communications Blog

October 30, 2011 4:58 PM

What Marketers Are Learning From Occupy Wall Street

Episode #277 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #18.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the... Read more

October 29, 2011 3:31 PM

Six Links Worthy Of Your Attention #71

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

October 29, 2011 8:09 AM

A True Story About Work/Life Balance

Do you believe there is such a thing as work/life balance? I think that work/life balance is a myth (for me). I've Blogged about it before (you can read it right here: The Myth Of Work Life Balance). This past... Read more

October 28, 2011 4:49 PM

The 10 Questions Every Content Creator Must Ask

There are some things you must get out of every interview. There is no doubt that you want to get a great quote, pull out an amazing insight or get the person you're covering to say something that they have... Read more

October 27, 201110:20 PM

Unlimited Capacity

What do you need to turn your ideas and thoughts into a reality? Painting is hard. First, you need the money to buy all of the materials (canvas, brushes, paints, easel, etc...), then you need years of practice to understand... Read more

October 26, 2011 9:26 PM

The Next Layer Of Social Media

What's next for Social Media? If I had a dime for every time I've been asked that question... More often than not, I deflect the question. I'm humble enough to know that my optics into what works and where this... Read more

October 25, 2011 8:50 AM

The Customer Is (Not) Always Right

There's an ongoing business axiom that defines customer service: "the customer is always right." Publicly, this may be the proper posture. People like Tony Hsieh (CEO of Zappos and the author of the best-selling business book, Delivering Happiness) built his... Read more

October 23, 2011 7:45 AM

Conversations As Moments Of Conversion

Episode #276 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. If you're thinking about online communities, conversations and the true power of Social Media, you need to be... Read more

October 22, 2011 3:50 PM

Six Links Worthy Of Your Attention #70

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

October 21, 2011 8:58 PM

A New Way To Think About Privacy

Is privacy really what we should be seeking out as individuals online or should we go in the opposite direction? This concept is core to Jeff Jarvis' latest business book, Public Parts. Jeff's first book, What Would Google Do? set... Read more

October 21, 2011 3:49 PM

Winning Workplaces

Isn't is amazing how a work environment affects both productivity and general health? As someone who loves the work that I do, I often struggle when people moan and complain about their work environment. From the chairs they sit on... Read more

October 20, 2011 9:12 PM

The Moment You've All Been Waiting For...

When will Digital Media take over from television as the number one medium of choice by marketers? According to the MediaPost news item, Digital Approaches Tipping Point, Narrows Ad Agency Gap To Just One, published today, we are on the... Read more

October 19, 201110:16 PM

The Problem With The Status Quo

Stop me if you've heard this one before: "technology is the great disruptor." In the fight against technology and the status quo, when have we ever seen the status quo win (and no, The Matrix and The Terminator do not... Read more

October 18, 2011 9:22 AM

The Shift To TV Everywhere

Television has always been based on two pillars: Destination. From "Must See TV" to your favorite sitcoms on Thursday night, you could always tell what the conversation around the water-cooler was going to be based on the schedule set forth... Read more

October 16, 2011 8:03 AM

The Lean Startup Revolution

Episode #275 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When one person, a MacBook computer and an iPad can create a multi-million (or multi-billion!) dollar business, it... Read more

October 15, 2011 2:31 PM

Six Links Worthy Of Your Attention #69

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

October 15, 2011 9:57 AM

The Harsh Realities Of The Real-Time Web For Marketers

In four words: we are not prepared. The past few months have probably been all about planning for the next year (and, for some, even beyond this coming year). We look at product launches, holiday seasons, brand requirements, sales goals... Read more

October 14, 2011 5:56 PM

What Kind Of Marketer Are You?

Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren't really marketing professionals at all. The majority of them are advertising professionals. While it's easy to confuse the two, the systematic ghettoization... Read more

October 13, 2011 8:41 AM

The Main Lesson That Digital Offers The World

True story... I was making my way through the airport magazine shop and did my usual pit stop by the business book section. I'm usually not all that surprised by which books I find on the shelves. I'm a little... Read more

October 11, 2011 8:34 PM

The "I Like You" Myth

What does Social Media really mean to brands? Brands will talk about listening. Brands will talk about using Social Media as an additional channel for their customer service. Brands will tell you that Social Media is all about a conversation.... Read more

October 11, 2011 9:32 AM

On Weirdoes, The Long Tail, Seth Godin And You

Here Comes The Weirdoes On Page 16 of the business book, We Are All Weird, by one of the world's foremost authorities on business, marketing and leadership, Seth Godin (best-selling author of Purple Cow, Linchpin, The Dip and countless others),... Read more

October 9, 2011 1:00 PM

Brand Like A Rock Star

Episode #274 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Think about some of the most iconic bands in the history of rock n' roll. It can be... Read more

October 8, 2011 1:05 PM

Six Links Worthy Of Your Attention #68

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

October 7, 2011 9:23 PM

The Integrity Of The System Is Up You

Write it only if you mean it. On Twitter, Sally Hogshead (one of my most favorite people!) asked, "How well do you need to know someone before endorsing them on LinkedIn?" My tweet back was: "I'd say well enough to... Read more

October 6, 2011 6:19 AM

Steve Jobs, 1955 - 2011

Here's to the crazy ones... Thanks for being one of craziest of the crazy ones... #iSad. (my thoughts on Apple co-founder, Steve Jobs, from August: Steve).... Read more

October 5, 2011 3:28 PM

The End Of Change. The End Of Unusual.

What if everything we see in our New Media world is not one of change? What if there is nothing unusual at all about what's going on in business today? Think about it this way: many Digital Marketing agencies are... Read more

October 4, 2011 4:07 PM

Don't Blame Groupon

No loyalty? Don't like these bargain-hunting customers? Don't blame Groupon. I have no desire for another daily deal on a pedicure, manicure, hair removal or a Lebanese Asian meal, but I am still interested in seeing what new businesses in... Read more

October 3, 2011 9:34 PM

Online Advertising's Greatest Trick

The greatest trick the Devil ever pulled was convincing the world he didn't exist. The greatest trick online advertising ever pulled was convincing the world that a direct response didn't exist. Do you remember when we called them "banner ads"?... Read more

October 2, 2011 8:05 PM

Seth Godin Is Weird

Episode #273 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Seth Godin is more than a Marketer's Marketer, he's quickly becoming a major book publisher that is making... Read more

October 1, 2011 2:21 PM

Six Links Worthy Of Your Attention #67

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more