July 2011 | Six Pixels of Separation - Marketing and Communications Blog

July 31, 2011 7:14 AM

What You Need To Know About Converged Media

Episode #327 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Rebecca Lieb was on the show a while back to promote her business book, Content Marketing - Think... Read more

July 30, 2011 1:34 PM

Six Links Worthy Of Your Attention #58

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

July 30, 2011 6:47 AM

The Haters

The Haters will tell you... Blogging doesn't have a ROI. A tweet is worthless. Getting someone to "like" your Facebook page doesn't increase your sales. A viral video may get millions of views, but there is no economic value to... Read more

July 28, 201110:18 PM

Not Buying What You're Shilling

Transparency and full disclosure don't mean much in the world of Social Media anymore. Do you remember when the FTC got involved in Social Media (more on that here: Mashable - FTC to Fine Bloggers up to $11,000 for Not... Read more

July 27, 2011 2:01 PM

The 10 Trends In Technology You Must Pay Attention To

"Technology" is always a funny word for Marketers. While some are starting to embrace it, the majority of Marketing Professionals are scared of technology. Following technology and tech trends has always been a key area of interest for me, personally.... Read more

July 26, 2011 9:43 AM

The Me Media

What makes the New Media interesting? For some, it's the many new voices who can now find an audience. Whether it's a Blog, Podcast or Twitter feed, the New Media is less about the consumption of content and aimed much... Read more

July 25, 2011 9:34 PM

Paid Content

What would you pay to listen to an episode of Six Pixels of Separation - The Twist Image Podcast? Don't panic, I have no plans to start charging for my weekly marketing podcast. On Twitter, I was having some back... Read more

July 24, 2011 6:29 PM

Talking About Anything And Everything With CD Baby Founder Derek Sivers

Episode #263 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. How far would you go to get something done? Derek Sivers was an independent artist trying to sell... Read more

July 23, 2011 1:24 PM

Six Links Worthy Of Your Attention #57

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

July 23, 2011 7:09 AM

Marshall@100

When you think of media, you better think of Marshall McLuhan. Personally, I've struggled with the thinking of Marshall McLuhan. His work is deep, rich and thick... it often makes me feel like I'm stupid because I can't grasp it... Read more

July 22, 201110:03 PM

Monetizing Your Leaderboard

The trouble with new media is that it's hard to tell the pretenders from the professionals. If an individual with no followers on Twitter has decades of real-life work experience and the individual with hundreds of thousands of followers only... Read more

July 21, 201111:12 AM

How I Write

Wouldn't it be a magical world if someone could tell you - in detail - how to write a best-selling novel or a hit song? The truth is that there is a whole lot of secret sauce involved in outputting... Read more

July 19, 2011 9:25 AM

Anything You Want

What If You Can Have It All? This past week, Montreal hosted the first-ever International Startup Festival (from July 13th - 15th, 2011). It was attended by close to one thousand participants from all over the world - all of... Read more

July 18, 2011 9:35 PM

The 6 Types Of Twitter Trolls

As great as Twitter is, there are many people who use and abuse it to the point of absurdity. Wikipedia defines a "troll" as "someone who posts inflammatory, extraneous, or off-topic messages in an online community, such as an online... Read more

July 17, 2011 8:52 PM

Media Hacks Is Back With Episode #38

Episode #262 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #38 of Media Hacks. And we're back! Chris Brogan, Hugh McGuire and I dig... Read more

July 16, 2011 1:29 PM

Six Links Worthy Of Your Attention #56

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

July 16, 2011 6:50 AM

The Social/Anti-Social Network

Online social networking continues to change and evolve. The latest news is all about Google + (you can read some of my initial thoughts about the platform right here: Co-dependency In The Age of Facebook). This week, Google CEO and... Read more

July 14, 201112:03 PM

My Blog Writing Dilemma

Everything was fine and dandy until the other day. To write my Blog posts, I use a Windows-based piece of software called, Windows Live Writer (by Microsoft). I love it. I love it so much, that when I switched from... Read more

July 13, 2011 3:09 PM

Perpetual Start-Up

The majority of our world is filled with people who are concerned about their job. The lucky ones are concerned about how they're going to reach the next plateau or get their full bonus at the end of the quarter,... Read more

July 12, 2011 8:36 AM

The Case For Myspace

In the end, the buying and selling of Myspace will be a positive business move for News Corp. I realize how silly that may sound to investment bankers and venture capitalists, but it's true. In June 2006, Myspace became the... Read more

July 11, 2011 4:03 PM

Twitter Is Random

I'm not very good at Twitter. I understand it. I use it. But, I just can't make it bend to my will. You have to know why you're doing something to really get the value out of it, and I've... Read more

July 10, 2011 8:23 PM

How To Jump Into Marketing

Episode #261 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Christopher S. Penn is a deadly weapon... and I mean that in the kindest sense of the saying.... Read more

July 9, 2011 5:39 PM

Study Art

The greatest thinkers and the greatest businesspeople have a passion for some kind of art. It's easy to get all smug about a comment like that and think to yourself, "it's easy for successful people to have a passion for... Read more

July 9, 2011 1:19 PM

Six Links Worthy Of Your Attention #55

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

July 8, 2011 3:57 PM

The Truth About Display Advertising (And Why Consumers Hate It)

Call it banner advertising or call it display advertising, if you look at the data: consumers are just not that into it. In the past, I've waxed poetic about how display advertising as a marketing engine is failing online consumers... Read more

July 8, 201111:41 AM

The Wolf In Sheep's Clothing

Social Media is a funny thing. By "funny thing" I mean that it is sometimes very pathetic. Few people are able to identify their own narcissism (I've Blogged about this before: Confessions Of A Narcissist), but it's there and it... Read more

July 5, 201110:09 AM

Co-dependency In The Age of Facebook

It's hard to imagine that there is a Facebook killer somewhere around the next tech innovation, but there probably is. Granted, in the end, it won't look much like a "killer" but probably closer to something new, shiny and different... Read more

July 4, 2011 7:57 PM

Bored

When do the best ideas strike? Do the most original ideas come to you when you're working around the clock, not eating properly and struggling to sleep or when you are bored... bored stiff? Why do the best ideas hit... Read more

July 3, 2011 2:15 PM

Twitter, Celebrities And People In Power = Big Mess

Episode #260 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe... Read more

July 2, 2011 1:46 PM

Six Links Worthy Of Your Attention #54

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

July 1, 2011 9:13 PM

The Ultimate Question: Self-Interested Or Interesting?

Do you want to know if your content is working for you? There is a constant slew of articles, Blog posts, tweets and conversations (online and offline) about how to define success in Social Media. In the past few weeks... Read more