Blog Archives June 2011
June 30, 2011 8:48 PM

Marketing Lessons From Seth Godin

The best businesses have the marketing baked into the product and/or service. That seems rudimentary enough, but leave it to Seth Godin to say it in such an easy to understand way. Godin's been thinking, writing and talking this way... Read more

By Mitch Joel


June 30, 2011 9:48 AM

The Best Piece Of Writing Advice

What is the best piece of advice you ever got about how to get better at writing? For me, it wasn't so much a piece of advice as it was a self-realization. I got better at writing (much better, in... Read more

By Mitch Joel


June 28, 2011 9:03 AM

The New Media Pecking Order

There's a new measurement in town, and it's all about how relevant and influential you are - as an individual. This past Sunday, the New York Times' Sunday Review ran an opinion piece called, Got Twitter, You've Been Scored, by... Read more

By Mitch Joel


June 27, 2011 8:48 PM

The Most Overrated Piece of Blogging Advice I've Ever Heard

"Blog every day." It's a real fear that both individuals and brands have when it comes to Blogging. They think that Blogging is a never-ending churn of content in an attempt to appear both relevant and fresh to their readers,... Read more

By Mitch Joel


June 26, 2011 2:24 PM

The Accidental Creative

Episode #259 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. What is creativity? Are some people more creative than others? Can you force creativity? Is there a technique... Read more

By Mitch Joel


June 25, 2011 2:36 PM

Six Links Worthy Of Your Attention #53

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


June 25, 2011 7:13 AM

The One Thing You Should Pay Attention To

People hated Wired Magazine for saying that "the Web is dead." Think they were wrong? The article, The Web Is Dead. Long Live The Internet, was published in Wired Magazine in September 2010 and it caused a flurry of conversation... Read more

By Mitch Joel


June 24, 2011 8:24 PM

The One Screen World

How is your Marketing working in a three screen world? Between us, I never knew if the three screens were traditional media, the Internet and mobile or if it was TV, movie, computers... and now mobile (making it four screens).... Read more

By Mitch Joel


June 22, 2011 2:30 PM

Make 'Em Smile

What moves people to take action? I was watching America's Got Talent last night. They are in the preliminary/audition rounds where the show travels to cities across America to source who will make it to the big stage in Las... Read more

By Mitch Joel


June 21, 2011 9:50 AM

Comparing Apples To BlackBerrys

Research In Motion had a tough week last week. That's an understatement, and I'm not just talking about a stock drop of more than 20 per cent. The underestimation is when financial pundits talk about RIM's issues as if they... Read more

By Mitch Joel


June 20, 2011 6:34 PM

Removing Technology

It's sad that most Marketers think that Digital Marketing, Social Media and/or mobile is going to save them. This revolution in Marketing that we're going through is not about technology, platforms, channels or anything else like that. At the end... Read more

By Mitch Joel


June 19, 2011 8:54 AM

eMarketer's Geoff Ramsey Discusses How To Create Digital Impact

Episode #258 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. eMarketer consistently offers up fascinating information and stats on the Digital Marketing industry. Geoff Ramsey is both the... Read more

By Mitch Joel

Utilities:


June 18, 2011 7:42 PM

Six Links Worthy Of Your Attention #52

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


June 18, 2011 7:17 AM

The Pending Implosion Of Daily Deal Sites

Be careful if you're thinking that you can replicate the success of Groupon. While Groupon sets its IPO (more on that here: Groupon IPO: It's Here!), not a day passes without a new (or existing) company trying to replicate the... Read more

By Mitch Joel


June 17, 2011 9:04 PM

Fast Change

Reading Fast Company magazine when it debuted in 1995 changed me forever. I don't think I've ever missed reading an issue from cover to cover. The speed, pace and writing of the articles was (and still is) unlike any other... Read more

By Mitch Joel


June 16, 201110:32 PM

A Philosophy Of Tenacity

Success in Marketing doesn't happen by doing something halfway. You have to be dedicated to the cause. Today, I took part in a webinar for MarketingProfs called, How To Become A Content Juggernaut. The crux of my presentation was this:... Read more

By Mitch Joel


June 15, 2011 5:04 PM

What The World Needs Now Is More Media Hackers

Do you think that traditional mass media companies are really going to invent the future of media? It doesn't look good for them. You can say that it's somewhat ironic that a column like this might appear in The Huffington... Read more

By Mitch Joel


June 14, 201110:27 PM

QR Codes And The Great Lunchbag Letdown

Mobile Marketing professionals are very excited about QR codes and their marketing prowess. I'm a little less excited. In theory, QR Codes sound awesome. Your consumer sees an advertisement that engages them, they whip out their mobile device, snap a... Read more

By Mitch Joel


June 12, 2011 2:13 PM

The Extinction Of The Marketing Dinosaur Professional Is Imminent

Episode #257 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When will the Marketing Dinosaurs die? When will those who hold the keys to marketing power truly start... Read more

By Mitch Joel


June 11, 2011 5:40 PM

Six Links Worthy Of Your Attention #51

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


June 10, 2011 8:52 PM

60 Minutes To Become A Smarter Marketer

When do you find the time? This is the question that I am most often asked about these new media channels. When do I find the time? The truth is that it doesn't take that much time at all. In... Read more

By Mitch Joel


June 9, 201111:12 PM

The Age Of Accountability

How well is your Marketing performing? It's amazing to think that in the mass media age, this was not an easy question to answer. Marketers would (for the most part) blow a budget on television, radio, print, out-of-home and promotion... Read more

By Mitch Joel


June 8, 201111:26 PM

Humility And Having Something To Say

You have a voice. Having a voice or an opinion or an idea is nothing new. What's new is your ability to publish that voice, opinion or idea in text, images, audio and video, instantly (and for free) for the... Read more

By Mitch Joel


June 7, 201111:10 AM

5 Ways To Survive Your Inbox

I love email. I hate email. Most people probably have a similar love/hate relationship with email as they grapple daily with their inbox. In fact, I hate email... I just hate not getting email more. And, that's the dilemma that... Read more

By Mitch Joel


June 6, 201110:49 PM

The Ever-Evolving Consumer Evolves (Again)

Does Marketing and Communications change fast enough to keep pace with consumers? It's becoming more difficult and brands are falling behind (in short, no... Marketing is not keeping pace). We need to face one cold, hard truth (and then figure... Read more

By Mitch Joel


June 5, 2011 7:22 AM

Attention Marketers: Without A Sustainable Strategy, Nothing Happens

Episode #256 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Geoff Livingston just released his sophomore business book, Welcome To The Fifth Estate. His first book, Now Is... Read more

By Mitch Joel


June 4, 2011 6:36 PM

Death Of The Teaser Campaign

Most brands want to slowly build up a semblance of buzz prior to a big product launch, but that could wind up being a big mistake. Mashable today had a a Blog post today titled, New Batman Clips Tease 'The... Read more

By Mitch Joel


June 4, 2011 2:16 PM

Six Links Worthy Of Your Attention #50

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel

Utilities:


June 3, 2011 9:07 PM

How Google Thinks

What is it about Google that fascinates us? I've always been a big fan of Steven Levy's writing. His work for Wired Magazine is second-to-none and his book, Hackers, changed the way I think about the computer revolution (and how... Read more

By Mitch Joel

Utilities:


June 2, 201111:24 PM

Uncoupling Everything

Do the great brands drive you to them or do the great brands put themselves everywhere? The Web used to be about destination. Yahoo! quickly evolved from a search engine to a portal in the early days of the Web.... Read more

By Mitch Joel


June 1, 2011 8:57 PM

Twitter Doesn't Do Everything Well

Can Twitter replace newspaper and magazine articles? Jeff Jarvis over at BuzzMachine has an excellent post about Twitter and its ability to deliver the news titled, The article as luxury or byproduct. Jarvis' main point is focused on the idea... Read more

By Mitch Joel