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Blog Archives
May 2011
May 30, 201110:00 PM
What Advice Would You Give Yourself As An Industry Rookie Given What You Know Today?
If you could go back in time and give yourself some professional advice just as you were stepping into the marketplace, what would it be? Be entrepreneurial. I saw the Internet come online. I had plenty of ideas (from an... Read more
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May 29, 2011 6:02 PM
Gary Vaynerchuk, Guy Kawasaki, Avinash Kaushik and Bill Taylor Walk Into A Bar...
OK, what if it wasn't a bar, but The Center for Performing Arts in Vancouver? On June 9th, 2011, The Art of Marketing comes to Vancouver, British Columbia with an amazing line-up! I'll be kicking off the day at 9:00... Read more
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May 29, 2011 2:47 PM
How To Get The Salary You Deserve
Episode #255 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Saul Colt (also known as the smartest man in the world) e-introduced me to Jim Hopkinson a few... Read more
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May 28, 2011 9:07 PM
Six Links Worthy Of Your Attention #49
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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May 27, 2011 8:55 PM
Tension As Motivation
If we're not creating tension as a Marketing Professional, then what are we doing? Jeffrey Hayzlett (the former CMO of Kodak, the author of the best-selling business book, The Mirror Test, and celebrity CMO) said this today at the CMA National... Read more
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May 26, 201111:05 PM
The Creative Imperative
How important is creativity in Marketing? It's not a loaded question. Some may say that the creativity can't stand on its own as it needs the strategy behind it that will drive the creative output. I think that's a mistake.... Read more
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May 24, 2011 9:10 AM
LinkedIn, Social Media And Bubbles
Late last week, LinkedIn became the biggest U.S. Internet IPO since Google back in 2004. Everyone from investors to start-up entrepreneurs and media pundits have looked at this deal sideways. The commentary mostly revolves around this being either a sign... Read more
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May 23, 2011 2:09 PM
The Infovore
Human beings have an unquenchable thirst for information... not just knowledge. Why are we like this? It was my understanding that David Weinberger (The Cluetrain Manifesto, Small Pieces Loosely Joined and Everything Is Miscellaneous) was working on this concept for... Read more
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May 22, 2011 1:25 PM
The Revival Of TV Advertising
Episode #254 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe... Read more
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May 21, 2011 9:27 AM
Six Links Worthy Of Your Attention #48
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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May 20, 2011 9:08 PM
The Truth Behind A Massive Audience
The numbers are important. This may come as a shock to many people who have been playing along at home with this Blog for over half a decade, but it's true. Having a massive audience is important. This is coming... Read more
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May 19, 2011 9:03 PM
It's Not About The Technology
Always remember: it's not about the technology. It's about access. People worry too much about the technology. Forget about the technology (sorry to those of you in IT). Instead, think about the access that the Internet has brought to our... Read more
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May 19, 2011 4:58 PM
It's A Great Icebreaker
How useful is Twitter, Facebook and other Social Media platforms when it comes to actual relationships? Well, if Malcolm Gladwell didn't get this conversation all riled up last October (see: Small Change - why the revolution will not be tweeted),... Read more
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May 18, 2011 8:33 PM
The Newest Thinking On New Media
You have to have an appetite for learning if you're looking to be successful with new media. Finding the right sources isn't always easy. There are plenty of people with plenty of followers, but there is not much substance. Don't... Read more
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May 16, 201111:20 PM
The Other Side Of Privacy
You can't throw a rock and not hit a concern about privacy and the use of our data online. This is a huge concern because us Marketers have screwed it up so royally over the years. From a lack of... Read more
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May 15, 2011 2:30 PM
Don Peppers Looks At The Future Of Marketing
Episode #253 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. The Marketing industry only has a handful of true innovation legends. Don Peppers is one of them. Along... Read more
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May 14, 2011 5:15 PM
Will A Brands Next Big Move Be A Journalism Department?
Who should own Social Media in the organization? The challenge in answering that question comes from a lack of clear definition. It depends on how you (and your organization) defines Social Media. Some see it as a communications channel, while... Read more
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May 14, 2011 2:15 PM
Six Links Worthy Of Your Attention #47
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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May 13, 2011 3:04 PM
The Gentle Art Of Service
True story about service: When I'm on the road and presenting at events, I often dine alone - grabbing a quick lunch or breakfast (something healthy) that will tide me over. Unlike other travelers, I tend to eat much healthier... Read more
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May 12, 201110:55 PM
Moving People Creates Movements
What is art? It's a question that has been asked for as long as humans have done acts of creativity - from painting on cave walls to the architecture that surrounds us. Music is art and so to is the... Read more
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May 10, 2011 7:41 AM
What It Takes
Have you ever thought of what it takes to make something really happen? It could be an advertising campaign, it could be a successful Blog, it could be meeting more interesting people on Twitter or Facebook and it could even... Read more
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May 10, 2011 6:43 AM
The New Twitter Effect
Twitter is mainstream. It was another week of Twitter getting mainstream media accolades as news of Osama Bin Laden taking one in the head from the Navy's elite SEAL Team Six unit lit the Social Media channel afire with... Read more
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May 8, 2011 7:59 AM
The Next Generation Of Listening And Marketing
Episode #252 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Stephen Rappaport works as the Knowledge Solutions Director for the ARF (Advertising Research Foundation). I first heard about... Read more
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May 7, 2011 9:30 AM
Six Links Worthy Of Your Attention #46
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more
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May 6, 2011 9:00 PM
Become Digitally Literate
A better world is a place where more and more people are digitally literate. People often ask me who I turn to for the most forward-thinking perspectives on new media and new thinking. One of my main sources of inspiration... Read more
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May 5, 201111:32 PM
Wanting Something
How badly do you want something? It's very interesting to think about the things we want and lay them against the things we have. Take a long hard look at what you have. How did you get it? Did you... Read more
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May 5, 2011 5:23 PM
Stories Die When There Is No Experience With It
Transmedia is all the rage these days. So too is Digital Storytelling. The idea seems both plausible and realistic: extend your brand into as many different media channels and platforms that the public can bear. Don't pound one message down... Read more
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May 3, 2011 3:03 PM
The Mutterings Of Twitter
Brands that are leveraging Twitter to connect with their consumers may be in for a surprise. That feeling of frustration that we have all experienced as consumers of a brand is not a constant or lingering feeling that turns someone... Read more
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May 2, 2011 9:23 PM
One More Important Thing About Presenting...
Being memorable is one thing. Being authentic is another. The other day, someone directed me to a public speaking coach who is said to be an "expert amongst experts." I watched their YouTube video demo reel with interest, but it... Read more
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May 1, 2011 2:39 PM
How To Get Serious About Your Creativity
Episode #251 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Here's a confession: I'm a procrastinator. My favorite saying used to be: "if it weren't for the last... Read more
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