April 2011 | Six Pixels of Separation - Marketing and Communications Blog

April 30, 2011 2:22 PM

Six Links Worthy Of Your Attention #45

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

April 29, 2011 7:48 PM

What The Next Five Years Will Be About

The next five years will be about direct relationships. Several years ago a leading brand contacted us (Twist Image) about a new business opportunity in the digital space. The brand's reality was this: as the years wane on, the amount... Read more

April 28, 2011 9:40 PM

The Value Of Utilitarianism Marketing

It's a cluttered world. It's an even more cluttered Marketing world. Brands still think it's all about the pomp and circumstance. It is... and it isn't. No one (especially me) is going to deny that a well-executed Superbowl ad gets... Read more

April 27, 201110:23 PM

All Apologies

What else should I be? All apologies. Sony is going to have a very long haul over the next long while. The company has been under fire due to a data breach that affected 77 million accounts on their PlayStation... Read more

April 26, 2011 9:58 PM

How To Hire A Marketing Agency

The process of hiring a Marketing agency feels old... and somewhat broken. What used to be an experience about finding a true, valuable partner (someone who will sit there with the brand managers in the darkest of nights trying to... Read more

April 26, 2011 9:03 AM

Do The Work!

Wearing a suit and tie was never my thing. In fact, I can remember being in my late teens and swearing that I would wear nothing but jeans in my professional life (my personal rage against the corporate machine). Some... Read more

April 24, 2011 8:10 AM

250 Podcasts

Episode #250 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I've never been one for acknowledging anniversaries in the digital channels (things like x amount of blog posts,... Read more

April 23, 2011 1:56 PM

Six Links Worthy Of Your Attention #44

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

April 22, 2011 8:32 PM

6 Documentaries To Get Your Creative Marketing Juices Flowing

Creative inspiration can come from anywhere. For the past long while, my most creative inspiration has come from watching documentaries. There are six, in particular, that really stick out in my mind, and here they are in alphabetical order... -... Read more

April 21, 2011 9:15 PM

What Do You Call This Thing?

I'm at a loss for words. Years ago, my business partners and I at Twist Image decided to define the work we do as "Digital Marketing." The thought was, so long as a brand is leveraging technology to either develop... Read more

April 21, 2011 3:24 PM

Defensive Branding

Should brands respond to all negative comments? The common held response to a question like that is usually a stern and obvious, "yes!" In theory, it makes perfect sense. In practice, what do you think is really going on? From... Read more

April 19, 201111:05 PM

The Chirping Sound Of Crickets

Nothings happen unless you take action. There is no overnight success stories. Getting an audience, creating engagement and turning that into a semblance of a community is not just about killer content, a Twitter feed or a well-designed Blog. Success... Read more

April 19, 201112:49 PM

The Drug Of "Next"

The ability to focus is an ability laden with complexity. I'm staring at my iPhone 3GS and wondering why I didn't bite the bullet and get an iPhone 4. Because I didn't line-up for an iPhone 4 and waited so... Read more

April 17, 2011 2:12 PM

How To Be Rich (It's Not What You Think)

Episode #249 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. If you don't take what you do at work very seriously, Tim Sanders has some thoughts for you.... Read more

April 16, 2011 6:06 PM

Why I Don't Like You

Here's a true story about Facebook and the "like" button... I was recently having dinner with a very senior marketing executive when the conversation turned to brands and how they handle themselves in online public forums. In this instance, the... Read more

April 16, 2011 1:44 PM

Six Links Worthy Of Your Attention #43

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

April 15, 2011 7:44 AM

Control... That Old Thing

Can brands be in control of their message? About a week after everyone got their hands on the seminal new media book, The Cluetrain Manifesto by Rick Levine, Christopher Locke, Doc Searls and David Weinberger in 1999 (yes, that's almost... Read more

April 14, 2011 9:19 PM

Your Marketing Drivel That Is Supposed To Be Content

What makes content dance? Whether it's a Twitter feed, a Facebook page or a corporate Blog, I'm often asked for my thoughts and perspective on not just the design and usability, but the quality of the content. And - much... Read more

April 12, 201111:10 PM

An Open Letter To Conference Organizers

Dear Conference Organizer, It's rare that you will get a letter from someone like me. I speak professionally at over 60 events per year, due my industry involvement I also help to organize a handful of high-profile events every year... Read more

April 11, 201111:55 PM

Human Business In The Social Media Age

Can Saving The World At Work Make Sense? When former Chief Solutions Officer and Leadership Coach at Yahoo!, Tim Sanders, was about to launch his third book, Saving The World At Work (the follow-up to the best-selling business books, Love... Read more

April 10, 201112:26 PM

The Art Of Immersion, Digital Storytelling And Transmedia

Episode #248 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I've been a long time admirer of the journalism that Frank Rose puts out into the world. A... Read more

April 9, 201111:45 AM

Six Links Worthy Of Your Attention #42

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

April 8, 2011 8:35 PM

The Twitter Test

I've been thinking a lot about Twitter lately. It's success and how much attention it receives in the public domain. Beyond Twitter's dramatic growth and the buzz that still surrounds it, it's becoming an increasingly important place to be because... Read more

April 8, 2011 3:37 PM

Social Commerce And The New Consumer

The consumer of today looks nothing like the consumer of yesterday. It's not just Social Media. It's everything from smartphones and iPads to connectivity and connections. These evolutions of technology, media and the general digitization of information is forcing brands... Read more

April 6, 2011 9:53 PM

9 Ways To A Better Interview

Whether you're looking for a job, hiring people or interviewing people for your Blog or Podcast, the ability to drill down and get the best answers possible is an art form. Having strong interviewing skills are critical to success. Why?... Read more

April 5, 201111:57 PM

The Other Side Of Comments And Community

What can someone new to the Social Media world do to find and attract readers while building their own community? This was one question that was asked of Gini Dietrich during a recent Podcast. She answered today on her Spin... Read more

April 4, 2011 9:46 PM

Free Content Is Killing Media (And Advertising)

If people (this includes you) don't start paying for content, we will see a lot of key media outlets go away... and this includes the digital ones. That was the message yesterday delivered in the Newsweek article, Save The Media!... Read more

April 3, 2011 2:09 PM

Media Hacks Podcast Is Back

Episode #247 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #37 of Media Hacks. It took some time to get this together and the... Read more

April 2, 2011 7:35 PM

When Is This Going To End?

Quick question: do you believe that advertising spend should match consumption patterns when it comes to media? I sure hope you answered "yes!" Sadly, the Internet is still the red-headed stepchild of the media world. As consumption on both Internet... Read more

April 2, 2011 2:12 PM

Six Links Worthy Of Your Attention #41

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

April 1, 201110:45 PM

A Work Of Cinematic Proportions

How often do you really (and truly) push yourself? On my flight home from the Media Bistro Socialize event in New York City yesterday, I watched an in-flight documentary on the making of the album, The Joshua Tree, by U2. I'm... Read more