Blog Archives March 2011
March 30, 201111:43 PM

Business Social Media

Social Media has some funny quirks. On one hand, it's about connecting, building rapport, establishing yourself as a recognized authority, learning, growing and sharing... and most of the content you find from those trying to do those exact things are... Read more

By Mitch Joel


March 29, 2011 4:15 PM

The Art And Innovation Of Listening

It's never been easier to hear what your consumers are saying about you behind your back. The concept of listening to what consumers are saying about your brands, products, services and the industry you serve is nothing new. For almost... Read more

By Mitch Joel


March 28, 2011 9:37 PM

The Real-Time Web Welcomes Real-Time Advertising

It's too bad that Facebook and Twitter haven't quite figured out their unique advertising models yet. It's easy to be jealous of Google and everything they have managed to accomplish with Google AdWords and their unique advertising platform. While Google's... Read more

By Mitch Joel


March 27, 2011 2:14 PM

The Value Of Marketing Engagement And Innovation With Ian Schafer

Episode #246 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. When I first got interested in online marketing, there were only a handful of others you could turn... Read more

By Mitch Joel


March 26, 2011 1:43 PM

Six Links Worthy Of Your Attention #40

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


March 26, 2011 6:57 AM

Social Media Automation, Respect, Credibility And Robots

It's easy to automate Social Media. It's easier to automate your online engagement. I'll caution against it. An online connection recently introduced a new service that enables people on Twitter to bring together a small group of trusted Bloggers that... Read more

By Mitch Joel


March 25, 2011 8:01 PM

The Future Of The Web May Not Be Social

...and why I hope I'm wrong. That was the topic of my TEDx talk that took place in Montreal on February 19th, 2011...... Read more

By Mitch Joel


March 23, 2011 6:32 PM

What Type Of Advertising Has The Most Influence?

You would think that the shift is clear. That true influence when it comes to advertising comes from channels that are more personal or more interactive. You would be wrong. MediaPost ran a news item today titled, TV Advertising Most... Read more

By Mitch Joel


March 23, 2011 6:39 AM

On Having A Platform

The way any individual can move the needle in their professional career is by having a platform. Part of the dance that many aspiring writers must do to get a major publishing deal is to demonstrate to the publisher that... Read more

By Mitch Joel


March 22, 201110:53 PM

Do You Need A Mobile Version Of Your Website?

No. You do not need a mobile version of your website. Creating a mobile version of your website is like creating a website that is a digital version of your brochure. It's amazing to speak with business professionals and have... Read more

By Mitch Joel


March 20, 2011 3:01 PM

The Future Of The C-Suite And Marketing

Episode #245 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #13.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the... Read more

By Mitch Joel


March 19, 2011 8:48 PM

TV Everywhere

If screens become ubiquitous at every turn, does this change TV and what it means to our society? We're no longer talking about PVRs and the ability for people to zap through the commercials (which is a bigger deal than... Read more

By Mitch Joel


March 19, 2011 2:47 PM

Six Links Worthy Of Your Attention #39

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


March 18, 2011 8:44 PM

Why We Should All Respect The Internet (Just A Little Bit More)

The debate about the value of the Internet swells up every now and again. People like Nicholas Carr argue that the Internet is making us stupid (see: The Atlantic - Is Google Making Us Stupid?). Malcolm Gladwell does not believe... Read more

By Mitch Joel


March 17, 201110:15 PM

Being Digital

How does a Marketing Professional (or any media professional) bridge the gap between the traditional marketing channels to where we're at now? There is an opportunity now for marketing and media professionals to cross the digital divide. To better understand... Read more

By Mitch Joel


March 15, 2011 9:10 AM

F-Commerce - Rise Of The Facebook Consumer

What the Facebook? While visiting Florida last October, I noticed a wall of gift cards near one of the checkout counters at a Target store. Gift cards are big business these days and many retailers are getting in on the... Read more

By Mitch Joel


March 14, 2011 3:51 PM

How To Be A Social Media Jerk

You'll read a whole bunch of different perspectives online about what you should and should not be doing when it comes to Social Media. I'm a big believer in doing what works best for you and ignoring what most of... Read more

By Mitch Joel


March 13, 2011 1:20 PM

In Conversation With Gary Vaynerchuk

Episode #244 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Welcome to episode #244 of Six Pixels Of Separation - The Twist Image Podcast. You can't help but... Read more

By Mitch Joel


March 12, 2011 1:20 PM

Six Links Worthy Of Your Attention #38

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


March 11, 2011 6:03 PM

The iPad Won't Save You

How were the line-ups today outside of the Apple stores? You're going to read, see and hear non-stop coverage of the iPad 2 today (and for the next few days). The bigger news is this: the iPad won't save you.... Read more

By Mitch Joel


March 10, 2011 6:05 PM

Innovation And Talent In The Marketing Industry

When was it the business of a Marketing agency to do anything but service the needs of the brands it serves? Times have changed. Times continue to change. The business model of the advertising or marketing agency of yesteryear continues... Read more

By Mitch Joel


March 9, 201110:40 PM

The Ugly Truth About Business Models And The Advertising Scapegoat

Here's a thought: when you're developing your business, think about the revenue model as you're developing your product or service. It's one of the more fascinating phenomena of the new media world: we have these runaway successes with people clamoring... Read more

By Mitch Joel


March 8, 2011 8:42 PM

Making Sense Of The Mess

When are we going to learn that millions of followers does not always equal influence? It's a mass media lie that was perpetuated by the original Marketing and Advertising executives as a way to strong-arm brands into coughing up their... Read more

By Mitch Joel


March 7, 2011 8:46 PM

The Best Marketing Advice You Ever Received

What was the one piece of Marketing advice that you read, were told, heard or saw that has stuck with you? If you're like me, you've probably been very lucky. Over the years, I've worked with some amazing people, read... Read more

By Mitch Joel


March 6, 2011 9:16 PM

In Conversation With Seth Godin

Episode #243 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Seth Godin is a national treasure. He's more than a Marketer's Marketer, he is a business thought-leader and... Read more

By Mitch Joel


March 5, 2011 7:18 PM

Six Links Worthy Of Your Attention #37

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


March 5, 2011 8:14 AM

What Type Of Content Should My Company Produce?

"What type of content should my company be producing?" This seems to be one of the most frequently asked questions. Prior to answering this question, there are three things need to happen within the organization... Marketing and Publishing. The company... Read more

By Mitch Joel


March 3, 2011 4:32 PM

The Liberation Of Comments And The New Storytelling

People leaving comments on a Blog has changed. If it hasn't changed all that much, it's going to. The primary reason that people leave a comment on a Blog is to add their perspective. It's a huge value add to... Read more

By Mitch Joel


March 2, 2011 7:02 PM

5 New Business Books That You Should Read (But Probably Never Heard Of)

There is a lot of great business book reading happening right now. Three of the bigger (and more well-known) business book authors within my tool shed of interest have (or are about to release) brand new books. Seth Godin releases... Read more

By Mitch Joel


March 1, 201110:24 AM

Poke, Poke... Who's There? It's Seth Godin

How many difference makers are there in the industry you serve? When it comes to marketing and communications, Seth Godin is - without question - a true game-changer. He holds many professional titles, including best-selling business book author (each of... Read more

By Mitch Joel