Blog Archives February 2011
February 28, 201110:48 PM

The Future Of Display Advertising (It's Bigger Than You Think)

Banner advertising (or display advertising) has a bad rap with consumers, but it's a driving force in the advertising community. For every person that claims to hate display advertising and for the millions of ad-blocking software downloads that happen annually,... Read more

By Mitch Joel


February 27, 2011 1:14 PM

The Future Of Marketing Innovation

Episode #242 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. What will it take for there to be true innovation in Marketing? It's not just a question that... Read more

By Mitch Joel

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February 26, 2011 1:25 PM

Six Links Worthy Of Your Attention #36

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


February 26, 2011 6:58 AM

Read The Fine Print

Nobody reads the fine print. It's either too small, too jargon-y, too legalese or too confusing. Marketing (and the brands we serve) is not doing itself a favor by promoting any kind of special offer knowing full well that the... Read more

By Mitch Joel


February 25, 2011 8:44 PM

When Mobile Eats The Internet's Lunch

As mobile becomes more important to the overall Marketing mix, will it wind up diverting funds away from the Web? Marketing is changing. Fast. Faster than most expected and faster than most organizations can keep up. The adoption of mobile... Read more

By Mitch Joel


February 23, 201111:28 PM

Finding Space

Time to think. A place to think. Your own little space. An artist uses a studio. A great business person has an office. As the world continues to untether because of laptops, tablets, mobile devices and persistent connectivity, those studios... Read more

By Mitch Joel


February 22, 2011 9:04 PM

The Distraction Of Twitter

It's going to come to a head at some point soon. We're all going to realize that Twitter is the ultimate distraction. The problem with saying that Twitter is a distraction comes at a cost. People don't want to think... Read more

By Mitch Joel


February 21, 2011 9:01 PM

Blogging Is Dead (Again)

Did you read the news? Blogging is dead. Mostly because young people are just not that into it. Why go through the hassle of thinking up unique thoughts, trying to formulate them into sentences and paragraphs, and then pull it... Read more

By Mitch Joel


February 20, 2011 2:16 PM

The Rise Of The Online Influencer

Episode #241 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. In the early days of online communities, Valeria Maltoni helped build Fast Company Magazine's online community. Since then,... Read more

By Mitch Joel


February 20, 2011 7:32 AM

Are You An Entrepreneur Or A Business Owner?

There is a huge chasm between being an Entrepreneur and being a business owner? An Entrepreneur is more than someone with an idea. An Entrepreneur is more than someone with an ability to take that idea and execute on it.... Read more

By Mitch Joel


February 19, 2011 4:32 PM

The 50 Most Innovative Companies

Where do you pull inspiration from? Some of the best ideas (be it for clients of Twist Image or words you read in this Blog) come from reading, learning and hearing about new and innovative companies. The ones that really... Read more

By Mitch Joel


February 19, 2011 1:13 PM

Six Links Worthy Of Your Attention #35

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


February 17, 2011 4:34 PM

The Time Has Come For The Marketing Hacker

"Measure twice, cut once." It's a known practice in the carpentry and construction business. The idea is fairly simple: by measuring your raw materials twice before you cut it down and try to fix it into place, you are better... Read more

By Mitch Joel


February 15, 2011 8:44 PM

A Deeper Shade Of Blue

The lower east side of Manhattan was buzzing and unlike any other usual New York City summer night, you walk fast. You zig and you zag as if where you're heading is your ultimate and final destination in life. The... Read more

By Mitch Joel


February 14, 2011 9:00 PM

Why You Should Write A Book

There are a lot of books that have already been written about Social Media. There's really not that much more to say... Those two sentences may sounds like a truism, but they are not. It also doesn't matter whether we're... Read more

By Mitch Joel


February 13, 201110:01 AM

Here's Your Final Jeopardy Question: Who Is Smarter Humans Or Machines?

Episode #240 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Stephen Baker has written two amazingly fascinating business book. His latest is titled, Final Jeopardy - Man vs.... Read more

By Mitch Joel


February 13, 2011 6:35 AM

The Social Media Week That Was

Last week was Social Media Week. If you weren't a part of it (or following along at home/online), you missed some gems. One of the stand-out sessions took place in New York. The session was called, Participation, Aggregation and Criticism... Read more

By Mitch Joel

Utilities:


February 12, 2011 1:18 PM

Six Links Worthy Of Your Attention #34

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


February 12, 2011 6:33 AM

It's Not Me... It's You

When two people get tired of one another, it doesn't take long for the break-up to occur. Why should Social Media be any different? If you're in any kind of relationship, you're well aware of the delicate intricacies and the... Read more

By Mitch Joel


February 10, 201112:48 PM

The Interactive Imperative

Forget everything you read online. Forget about whether or not you should be more engaged on Twitter or Facebook. Forget about The Huffington Post being sold to AOL for $315 milion. Ask yourself this: is your brand really and truly... Read more

By Mitch Joel


February 8, 2011 9:30 PM

Will All Brands Be Open? Should All Brands Be Open?

Social Media did a whole lot more than just connect us all in 140 characters (or less) and through Facebook status updates. If you're not sure what "more" means, drop everything and read the book, The Cluetrain Manifesto, by Rick... Read more

By Mitch Joel


February 7, 2011 6:40 AM

Content Is Everywhere - The Changing Tide Of The Internet

It's no longer about sending people to your website. It's about being at the center of where your consumer is. There have been a couple of major indicators that the world of publishing and content is shifting away from the... Read more

By Mitch Joel


February 6, 2011 3:27 PM

What You Need To Know About The Now Revolution

Episode #239 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. If there are two people who continually publish both interesting and though-provoking Blog posts in this day and... Read more

By Mitch Joel

Utilities:


February 5, 2011 3:01 PM

The Answer To A Dilution In Attention

How much content is too much content? I am often asked this question (and many like it). From, "how often should I Blog?", "how often should I tweet?" to "how long should a Podcast be?" and "how much time should... Read more

By Mitch Joel


February 5, 2011 1:54 PM

Six Links Worthy Of Your Attention #33

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

By Mitch Joel


February 3, 201110:14 PM

Facebook Isn't (Just) A Destination

Is Facebook a valuable Marketing tool? The general discussion (or debate - depending on which Blogs and/or articles you read) about Facebook as a marketing engine seems to be both a little misguided and a little shortsighted - all at... Read more

By Mitch Joel


February 2, 2011 9:55 PM

Your Digital Footprint Is Muddy

You may have the best of intentions, but pay close attention to the digital footprints that you leave behind. They can often be muddy. True story: someone recently reached out to me for favor. In all truth, this would benefit... Read more

By Mitch Joel


February 1, 201110:33 AM

Demand Better Content

How would you feel if you found out that everything you are reading in the newspaper was chosen for you by a robot? Would you have confidence in the choice of topics and its quality? Is it even possible for... Read more

By Mitch Joel