January 2011 | Six Pixels of Separation - Marketing and Communications Blog

January 31, 2011 8:54 PM

Who Will Win The Superbowl? Facebook... That's Who

The Superbowl is always a funny event for me. Jocks, couch potatoes and Marketing nerds all get their funk on for a couple of hours. From a Marketing perspective (because, trust me, you do not want my perspective on sports),... Read more

January 30, 2011 9:09 PM

The Life And Times Of A Digital Marketing Strategy

Episode #238 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #12.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the... Read more

January 30, 2011 3:04 PM

Get More Media Savvy

You have probably seen enough instances of immaturity in the Social Media channels to make you feel like this is nothing more than a digital kindergarten. Personally, I still believe this to be one of the major reasons why the... Read more

January 30, 2011 6:33 AM

What A CMO Wants. What A CMO Needs.

What a CMO wants and what a CMO needs may not be what a CMO can get (just yet). Being a Chief Marketing Officer is no easy gig. Recent studies in North America have found that a CMO lasts between... Read more

January 29, 2011 4:50 PM

Find Your Vision And Creativity

I want to be Alex Bogusky... and you should too. Forget that fact that Alex was one of the guy's behind one of the most exciting advertising agencies of all time (Crispin Porter + Bogusky), and forget the fact that... Read more

January 29, 2011 2:22 PM

Six Links Worthy Of Your Attention #32

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

January 26, 201111:42 AM

Get Paid To Watch YouTube, Play on Facebook And Follow Twitter

That's what I tell young people in school these days, when I'm asked to talk about Marketing as a profession. Being a Marketer is not a profession of choice (for most). Most young people enter Marketing after not falling in... Read more

January 24, 201110:19 PM

Good Old Fashioned Values

If we use our traditional values in this now-digital world, we're going to fall behind... faster. I have the pleasure of speaking in front of audiences that are both large and small all over the world. This gives me a... Read more

January 23, 2011 2:57 PM

Social Media For The B2B Industry

Episode #237 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Without a doubt one of the most commonly asked questions I get asked in both boardrooms and on... Read more

January 22, 2011 6:17 PM

Social Media? Do It For The Free Advertising!

The past couple of months have been interesting. The conversations around the ROI in Social Media have increased. Understandably. On more than one occasion, I've been caught in the middle of a debate discussing the value of Social Media within... Read more

January 22, 2011 2:06 PM

Six Links Worthy Of Your Attention #31

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

January 21, 2011 9:25 PM

Fake It Till You Make It

Let's face it: not everybody has the high level of skills to really deliver the goods from day one. I was listening to Howard Stern the other day. He was interviewing Aerosmith front-man and new American Idol judge, Steven Tyler.... Read more

January 20, 2011 4:14 PM

Embrace The Design Thinking Mentality

How do you truly push ideas to the right space? How do you truly re-invent the industry you serve? It's easy to get analytical. It's easy to look at the raw data. It's also (somewhat) easy to look at how... Read more

January 19, 201110:56 PM

The New Mass Media Is The iPad

The iPad had a good week. No, I'm not talking about the swirling rumors of the iPad 2. Apple let the world know that beyond posting a record profit of six billion dollars in the last three months of 2010... Read more

January 18, 201111:59 AM

What You Always Need To Remember About The Internet

Your information is not (really) yours... and it's everywhere. The news last week was littered (once again) with WikiLeaks. In an attempt to figure out exactly what Julian Assange and his team knows (and where they are getting their leaks... Read more

January 16, 2011 2:33 PM

The True Histories Of Social Media

Episode #236 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There are few global branding strategist who are like Jonathan Salem Baskin. He's had one of those careers... Read more

January 16, 2011 7:54 AM

Six Pixels Of Separation Is A New York Times Bestseller

If only that were true (but it sort of is)... Seth Godin is very busy with his new publishing venture called, The Domino Project (in conjunction with Amazon). Yesterday, he published a Blog post titled, Strategy Memo: Rejecting The New... Read more

January 15, 2011 5:03 PM

Ten Years Of Wikipedia

Wikipedia is ten years old today. I love Wikipedia. I don't care that the online encyclopedia is wrong sometimes. I don't care about the controversy that often surrounds it when it comes to accuracy and how articles get edited. I... Read more

January 15, 2011 1:27 PM

Six Links Worthy Of Your Attention #30

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

January 13, 201111:44 PM

Program Or Be Programmed

Interested in some black belt new media thinking? I've been a fan of Douglas Rushkoff for some time now. His bio/resume is super-impressive. Here's a snippet of it from his Blog: "Winner of the first Neil Postman award for Career... Read more

January 13, 201110:08 PM

The Power Of Comments

It's not easy to create a platform that truly engenders comments. That's true whether we're talking about a Blog, Podcast, Twitter feed or Facebook page. Getting people interested in what you're about is one thing. Getting those people to share... Read more

January 10, 201111:01 PM

Blogging And Podcasting As A Business Model

The question is not if you can make money from Blogging and Podcasting, the question is how. There are many people (and media entities) that make money from Blogging and Podcasting. The challenge is that there are also multiple ways... Read more

January 9, 2011 6:38 PM

The Great Old Minds Of New Media

Curious to get some fresh thinking in your New Media diet? Yes, there are countless brand spanking new business books, Blog posts and answers on Quora to help you better navigate the new media channels. You could do that, or... Read more

January 9, 2011 2:08 PM

What Was And What Shall Be

Episode #235 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. As I explained last week (more on that here: No Six Pixels Of Separation Podcast This Week), I... Read more

January 8, 2011 5:48 PM

The Question Of Quora

When someone asks, "what's the next Twitter?" more often than not, there is not a response. Over the past few years the answer has been, "Foursquare, Gowalla or Groupon" until recently. Over the past little while, a new online platform... Read more

January 8, 2011 1:23 PM

Six Links Worthy Of Your Attention #29

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, the author of Complete Web Monitoring and... Read more

January 6, 201112:06 PM

The Confident Marketer

Want to know a secret about me: I'm an introvert and I'm shy. OK, that was two secrets (but don't tell anybody). How can someone who is both introverted and shy run a multi-office company, speak in front of thousands... Read more

January 5, 201110:05 PM

The New Journalism

Everyone likes a feel good story. It's part of the reason why the latest online viral video sensation is the story of Ted Williams - a homeless Columbus, Ohio man who was a former radio broadcaster. This is an amazing... Read more

January 4, 201112:09 PM

Your 2011 Digital Marketing Reboot

Just how serious is your business about the digital channels? Any other year, I may have used the words "online channels" instead of "digital channels," but 2010 tilted the marketing world a whole lot more. We can't just talk about... Read more

January 2, 2011 7:42 PM

No Six Pixels Of Separation Podcast This Week

Well, it was bound to happen. Yesterday, I had an amazing conversation with Mark W. Schaefer from the Grow Blog that covered topics like the power of Klout and the evolution of Marketing, Communications and Blogging in 2010. We even... Read more

January 1, 2011 1:37 PM

Six Links Worthy Of Your Attention #28

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Rednod, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwidth:... Read more