November 2010 | Six Pixels of Separation - Marketing and Communications Blog

November 30, 201011:53 PM

The Secret To Getting Attention

Brands and individuals spend their time trying to figure out ways to get attention. To get people to care about their message. It has not become easier to do so. In fact, it's much harder. The reason getting attention is... Read more

November 28, 2010 8:10 PM

Podcasting About Podcasting With Neville Hobson

Episode #230 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This past week, I wrote a Blog post titled, The Selfish Art of Podcasting. Well, if there's one... Read more

November 28, 2010 2:24 PM

When The Definitions Are Wrong

One of the biggest disruptions you may have noticed since the pervasiveness of Social Media is our definition of things. You can sit back and say that the world has not changed all that much in the past two decades,... Read more

November 27, 2010 1:53 PM

Six Links Worthy Of Your Attention #23

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Rednod, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwidth:... Read more

November 26, 2010 2:41 PM

The Selfish Art Of Podcasting

While you consider amping up your presence on Facebook and Twitter or while you grapple with starting a Blog, have you thought about starting a Podcast? I started the Six Pixels of Separation Podcast in May of 2006. Now, almost... Read more

November 25, 2010 9:43 PM

Don't Suck

Are you worried about bad customer reviews online? Don't suck. Social Media won't save you if your products and services are sub-par. Don't suck. If all you're doing on Twitter is responding to customer complaints... Don't suck. If no one... Read more

November 24, 2010 4:35 PM

The Most Important Thing You Can Do...

It happened twice yesterday. In the span of fours hours, two people I deeply respect said the exact same thing. Yesterday morning, I went to see Jeffrey Gitomer (best-selling author of The Sales Bible, The Little Red Book of Selling... Read more

November 23, 2010 9:10 PM

The New Rules Of Email

It's rare that you come across an individual who feels like they simply don't get enough email. In fact, the reaction most people give you when you even discuss the topic of email evokes words and emotions like, "overwhelmed" and... Read more

November 21, 2010 3:09 PM

How To Win Friends And Influence People (On Twitter)

Episode #229 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I don't think you should follow back everyone on Twitter who decides to follow you. It didn't seem... Read more

November 20, 201010:56 PM

Six Links Worthy Of Your Attention #22

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Rednod, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwidth:... Read more

November 20, 2010 9:55 AM

Art & Copy

Have you seen the movie/documentary, Art & Copy? I had not (and shame on me!). I rented it from iTunes last week on my iPad and watched it on my flight back from London the other day. I got completely... Read more

November 19, 201011:53 PM

Up Your Game

There are many people who want to move ahead in Marketing. They want a better job. They want more pay. They want a better title. They want to manage more people. They want to work on more interesting business. I... Read more

November 17, 201012:49 PM

Brands Cannot Be Human

Can brands be human? Can brands be more human? People tend to shrug their shoulders, roll their eyes or simply get freaked out at the slightest thought of making something that is not like us "human" (if you don't believe... Read more

November 16, 2010 3:06 PM

The Fear Is Real

Businesses small, medium and large still have one thing in common: they're scared of Social Media. That's not entirely true. They're not scared of Social Media, they're scared of trying to cater, answer and amend every little customer service issue... Read more

November 15, 201010:39 PM

My Commitment To You

Why do you do what you do? How often do you do it? What's the point of it all? I'm often asked many questions like this - on a daily basis. People seem confused with what my role is and... Read more

November 14, 2010 8:18 AM

The Agency Of The Future Debate With Joseph Jaffe

Episode #228 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #10.20 of Across The Sound with Joseph Jaffe. Joseph Jaffe is widely regarded as... Read more

November 13, 2010 2:35 PM

Video Must Become More Social

Make no mistake about it, you can do many social things with online video, but we have to change our mindset about it first. I was excited to be asked to give the luncheon keynote presentation at this past week's... Read more

November 13, 2010 1:29 PM

Six Links Worthy Of Your Attention #21

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Rednod, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwidth:... Read more

November 12, 2010 3:36 PM

The Big(ger) Marketing Shift

If there are a few things that are certain in Marketing, it is that we are seeing a ton of new tactics enter the fray, we have more data on these new tactics than ever before, and it's fairly difficult... Read more

November 11, 201011:42 PM

London Calling - Tweet-Up - Meet-Up Next Week

I'll be in London, England for one night only next week. I'd love to meet-up! I get to Europe only a few times each year, but I am hardly ever in London. I'll be there next week on Wednesday, November... Read more

November 10, 2010 8:54 PM

9 Ways To Elevate Your Speaking To Black Belt Level

Let's say you know the standard speaking tips, tricks and fare. You're good... you can get by. How do you elevate things to the next level? Over the past few years, I've spoken at a lot of events. Beyond just... Read more

November 9, 2010 6:36 AM

Social Media Should Drop Dead

You can't kill a good online social network. The music industry cheered a very small (and mostly unheard) victory a few weeks ago when a court ruling ordered a complete shutdown of the peer-to-peer file-sharing network called Limewire. If you've... Read more

November 7, 2010 7:59 PM

Pop Culture Meets Nerd Culture With Chris Hardwick

Episode #227 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This past summer, Andy Nulman reclaimed his past and went back to running the world famous Just For... Read more

November 6, 2010 2:57 PM

The Best Piece Of Management Advice I Ever Received

What is the best piece of management advice you have ever received or heard? The Art of Management is coming to Toronto on November 15th, 2010 for a full-day of speakers on management and innovation. I am honored to have... Read more

November 6, 2010 2:02 PM

Six Links Worthy Of Your Attention #20

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Rednod, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwidth:... Read more

November 4, 2010 8:08 PM

Is Twitter Killing You?

Sometimes the worst thing that can happen to you is becoming wildly successful... Many people fail to realize the time, energy and effort it takes to be successful in Social Media. It's true that you can definitely reap the rewards... Read more

November 3, 2010 5:12 PM

Decisions, Decisions, Decisions

The problem is no longer quality or quantity. The problem is now choice. In the old world, before the Social Web and before the big Internet portals, if you wanted to advertise or market your products and services, all you... Read more

November 2, 2010 9:18 PM

The Little Big Things

How often do you really stop to think about the little stuff. It's all the little stuff... and how it adds up that counts most. When best-selling business book author, Tom Peters, announced that his book was going to be... Read more

November 1, 2010 8:18 PM

Turning Branded Contests Into Branded Content

More brands should be doing more branded contests. Social Media does many cool and interesting things when it comes to content, but it's also an incredible driver for contests. This often forgotten medium is in desperate need of rejuvenation, and... Read more