October 2010 | Six Pixels of Separation - Marketing and Communications Blog

October 31, 2010 8:49 PM

Creating Amazing Digital Marketing Experiences With Jared Spool

Episode #226 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I last connected with Jared Spool on episode #77 of this Podcast (it has been a while and... Read more

October 30, 2010 9:33 PM

Six Links Worthy Of Your Attention #19

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Rednod, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwidth:... Read more

October 29, 2010 9:14 PM

Game Changers

I hate the saying, "Game Changer". I really do. You might as well throw jargon like "best of breed" or "end to end solution" on top of it. To me, it's all gobbledygook (now, that is a saying I can... Read more

October 28, 2010 8:35 PM

Experience Has Nothing To Do With Your Social Media Status

Being great at getting people to follow you on Twitter or read your Blog does not make you an experienced Marketer. It's easy to create a title for yourself. It's easy to be provocative. It's (fairly) easy to get people... Read more

October 27, 2010 9:35 PM

The Agency Of The Future

The Marketing Agency world continues to change and evolve. Just the other week, news broke that ZenithOptimedia UK will be going through a restructuring. There are rumors that Starcom MediaVest Group may also look to change things up in the... Read more

October 26, 2010 8:00 PM

From The Industrial Age To The Networked Age

You must read Macrowikinomics. There is a new best-selling business book, both physical and virtual, titled Macrowikinomics - Rebooting Business and the World (Portfolio). Written by Don Tapscott and Anthony D. Williams, the book (a follow-up to the massively successful... Read more

October 25, 2010 2:08 PM

Incompatible

Being like everyone else isn't the answer. Being like no one else is the answer. You have to be incompatible. In this week's, Six Links Worth Of Your Attention #18, Hugh McGuire (from Librivox, iambik and a co-host on Media... Read more

October 24, 2010 2:07 PM

Being A Twitter Snob Is A Good Thing

It annoys many people when they follow you on Twitter and you do not follow them back. Too bad. Don't do it. The only people you should follow on Twitter are people who are immediately interesting to you or people... Read more

October 24, 201012:59 PM

The World Of Macrowikinomics With Don Tapscott

Episode #225 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Every once in a while, you get an opportunity to have a conversation with someone who has, literally,... Read more

October 23, 2010 7:24 PM

Six Links Worthy Of Your Attention #18

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Rednod, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwidth:... Read more

October 21, 201010:30 PM

Build A Better Mousetrap

You can see the future of Marketing by standing in line at the grocery store. At least I did today. While waiting to buy some yogurt and bananas, I watched a toddler point, push, prod and try to manipulate the... Read more

October 21, 2010 9:34 PM

Search Box

Think about this: are search engines changing or are search engines changing because how we search is changing? If there's one thing I have learned in my many years as a professional marketer, it is this: once doctors and big... Read more

October 20, 2010 9:26 PM

Looking Beyond The Banner Ad

Banner advertising never had a chance. And that's not a cynic of advertising talking, but rather someone who spent the bulk of the early Internet days selling banner advertising and cutting deals. Even during the heyday (before the dot com... Read more

October 19, 201010:28 PM

Setec Astronomy

The chance of anybody who has not seen the 1992 movie, Sneakers, and caught the obscure reference to continue reading this Blog post beyond the title will be minimal... and I'm fine with that. "Setec Astronomy" is actually an anagram... Read more

October 17, 2010 1:19 PM

Building A Referral Engine With John Jantsch

Episode #224 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. If you are a small to medium-sized business owner (aka a SMB), then you should be following John... Read more

October 16, 2010 1:40 PM

Six Links Worthy Of Your Attention #17

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Rednod, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwidth:... Read more

October 15, 201010:23 PM

The Business Of Content

Content is King. It's a saying you've heard countless times... long before Social Media empowered individuals to create and distribute their own content. Content is the new marketing. Whether Marketers are thinking like publishers or whether brands are hiring/working with... Read more

October 14, 201011:32 PM

An "A" For Effort

There are no shortcuts. You know this. You've been told this a million times. Digital Marketing and Social Media are not cheap, free and easy. That's not true. A lot of the platforms and channels are free and some are... Read more

October 14, 2010 9:59 AM

What You Tell A Search Box

There is no doubt that as the Internet evolves, so too must the search engines. As someone who was there when the first search engines came online (in fact, I helped launch one of them), it's no surprise that we've... Read more

October 12, 201012:01 PM

Social Media Is A Big Waste Of Time

You know the drill, the minute something becomes popular, some report comes out making claims about how much money is being pulled out of the economy because we're wasting our time on it. Social media is no different. In fact,... Read more

October 11, 2010 9:36 PM

The Time Is Ripe For A Chief Marketing Technologist

Think about where the world of business is. Think about how much Marketing has changed. Think about how much of that change is due to technology. When my agency, Twist Image, got started in 2000, there was an issue in... Read more

October 10, 2010 8:16 PM

Media Hacks Audio Podcast #36 Is Now Live

Episode #223 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #36 of Media Hacks. We're finally back with a new episode of Media Hacks.... Read more

October 9, 2010 8:53 PM

Take Notes

How do you remember everything? Where do you keep those great ideas that pop into your brain at random moments? Capturing ideas or bursts of genius is not as easy and/or obvious as one might think. Someone asked me where... Read more

October 9, 2010 1:46 PM

Six Links Worthy Of Your Attention

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Rednod, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwidth:... Read more

October 8, 201010:52 PM

A Living Organism

Part of the reason that automated tools pose a challenge to Social Media is because it removes that live feeling. I've been thinking about this Blog a lot lately. When I'm thinking about this Blog, I'm also thinking about Social... Read more

October 8, 2010 2:59 PM

Advertisers Are Doing It Wrong

Don't get too caught up in the extravagance of brilliant creative and leading edge advertising. It turns out consumers have no idea what we're talking about. Marketing professionals often forget what we really do: our main focus it to sell... Read more

October 7, 2010 9:12 PM

The Revolution Will Not Be Televised

Maybe all of this Social Media stuff will not add up in the end. Maybe all of this Social Media stuff will just be a fad. As much as I like to discuss, debate, dissect and hack Social Media, New... Read more

October 4, 201011:46 PM

Making Customers Attack

If there's one thing brands hate, it's when customers attack using Social Media. There's no doubt that using Social Media and publishing your reasons for feeling wronged is not only commonplace, but something that usually gets results. While it may... Read more

October 3, 2010 2:41 PM

Does Complaining About Customer Service In Social Media Make A Difference?

Episode #222 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe... Read more

October 2, 2010 1:30 PM

Six Links Worthy Of Your Attention

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Rednod, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwidth:... Read more

October 1, 201010:15 PM

The Web Has Failed Advertising

Think about this: the Web has failed advertising. Hasn't it? This was the question Marketing Magazine asked yesterday following an Advertising Week session titled, Digital Publishing in the Age of Engagement, that took place on Wednesday in New York City. The... Read more