September 2010 | Six Pixels of Separation - Marketing and Communications Blog

September 30, 2010 9:40 PM

The White Noise That Is Twitter

Don't get too caught up in the amount of followers that someone has on Twitter or how big the overall network actually is. Unlike some of the other new media channels, it's important to remember that Twitter is still nascent,... Read more

September 30, 2010 7:35 AM

The Future Of Blogging Might Surprise You

As social media evolves, it's normal that the channels and platforms evolve, too. Some continue to grow in popularity, while others dwindle. One thing is for certain: The Internet is not a fad. This new media is not going away.... Read more

September 29, 2010 3:57 PM

7 Things That Blogging Does

Seven years ago (2003), I posted my first Blog post here. The day would have slipped by had someone not sent me a note about it. After tweeting about my Blogaversary, Jay Fleischman, replied: "@mitchjoel 6.18 posts/wk for 7 yrs.... Read more

September 27, 201011:58 PM

The Future Of Online Video

Video is what video is. You can shoot it cheaply or you can produce cinematic quality. Is it ever going to change? In many instances, it takes someone who is not an expert in a specific area/channel to truly point... Read more

September 26, 201012:51 PM

How To Bring Out Your Genius (Yes You Can) With Mark Levy

Episode #221 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Who is Mark Levy? I had heard his name is some of my online social networking circles, and... Read more

September 25, 2010 6:10 PM

Social Media Can Change The Corporate Culture

Most corporate cultures are what they are. Some have been around for decades. Others have had the same corporate culture for a century (or longer). Change is never easy, but change does happen. There's this old trucker saying that goes:... Read more

September 25, 2010 1:22 PM

Six Links Worthy Of Your Attention

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Rednod, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwidth:... Read more

September 24, 201010:32 PM

The Spirit Of The Times

That's what the word "zeitgeist" means... the spirit of the times. What is happening now and how does it all come together? Every year, Google puts together a year-end zeitgeist to show the words, searches, etc... that have shaped our... Read more

September 22, 201010:23 PM

You Do This More Than Sleeping And Working

People spend more than half of their day consuming media. Making a statement like that should make you look at this Blog post with your head titled sideways and your eyebrows raised - the way a dog looks when you... Read more

September 21, 201010:07 PM

Big Talk. Small Acts

If you're going to do anything in Marketing, is it more important to focus on "how many?" people you put your message in front of or "who?" you put your message in front of? You can see this as the... Read more

September 20, 2010 7:39 AM

Early Morning

When are you most inspired to create, tinker and experiment? I have memories of being a very young child and not being able to sleep. I would stumble downstairs in the dark and sit in front of the television waiting... Read more

September 19, 2010 8:43 PM

Digital Storytelling, Transmedia And Participatory Culture With Gunther Sonnenfeld

Episode #220 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. On my last trip to Europe, I had the pleasure of speaking in Oslo, Norway at The Golden... Read more

September 18, 2010 6:46 PM

Viral Videos, Internet Memes And The Value Of Online Anonymity

How do ideas spread? Why do people come together online to make things go viral? The answer might surprise you. At last year's TED conference, I had the pleasure of seeing Christopher "moot" Poole (founder of the infamous and awesome... Read more

September 18, 201010:02 AM

Six Links Worthy Of Your Attention

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Rednod, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwidth:... Read more

September 17, 2010 6:15 PM

Digital Marketing Inside Out

Is there one way to get your entire organization behind Digital Marketing and Social Media? Obviously, it depends on the culture of the company and the desire to engage and connect more, but one of the more obvious ways to... Read more

September 17, 2010 1:07 PM

Seth Godin, Avinash Kaushik, Jeffrey Gitomer And More (Oh My!)

If you live in and around the Montreal area, you should check out The Art of Marketing event on September 30th, 2010. Imagine this: one full-day of learning from some of the best and brightest in Marketing (and then, there's... Read more

September 15, 201011:54 PM

Is Social Media Right For Every Business?

A great man once said, "Do or do not; there is no try." Fine, it wasn't a great man, but when Yoda said that now-classic line in The Empire Strikes Back, many a geek (myself included) nodded our heads as... Read more

September 13, 2010 7:15 AM

In Praise Of Lazy

As excited as you and I are about Digital Marketing and Social Media, don't ever lose sight of the fact that most people are not and will not ever really care. We used to talk about the 1% rule -... Read more

September 12, 2010 7:13 AM

Marketing Secrets From The Grateful Dead With David Meerman Scott

Episode #219 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. David Meerman Scott has become a Marketing and Communications juggernaut. His Blog, Web Ink Now, is one of... Read more

September 11, 2010 1:47 PM

Six Links Worthy Of Your Attention

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Rednod, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwidth:... Read more

September 10, 2010 7:45 PM

The Internet Is Your Media Lab

Does your company wish there was a place where you could experiment with New Media, Marketing, Advertising and Communications? While attending MediaCamp today in Montreal (as a preamble to PodCamp Montreal), Sylvain Carle (from Praized) suggested that maybe more media... Read more

September 9, 2010 9:09 PM

The 10 Core Values Of A Winning Personal Brand

What attributes do you need to have a winning personal brand? It's very flattering when people tell me that they admire the personal brand that I have developed over the years. The truth is that the term "personal brand" makes... Read more

September 8, 2010 4:03 PM

TV Worth Checking Into

The power of the Internet is undeniable. When thinking about U.S. President Barack Obama's election in 2008, many people link that historic victory to the power of the Internet. Leveraging Social Media and many of the digital marketing tools at... Read more

September 7, 201011:52 PM

The Era Of Trepidation

How often do you think about the future of Marketing? It's an interesting question to think about. To ponder. To speculate. In the past, I've made note that I do not consider myself a Futurist (as some have called me),... Read more

September 6, 2010 1:45 PM

Hard Labor

"You work too much." "You must be a workaholic." "Do you ever sleep?" "When do you take a break?" Right now... Someone is caring for a very sick, little girl with leukemia. Someone is chasing down a very drunk driver.... Read more

September 5, 2010 8:11 PM

Media Hacks Audio Podcast #35 Is Now Live

Episode #218 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #35 of Media Hacks. For this Labour Day weekend we managed to get C.C.... Read more

September 4, 2010 1:32 PM

Six Links Worthy Of Your Attention

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll (BitCurrent, Rednod, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwidth:... Read more

September 3, 201010:21 PM

The Best Way To Grow An Audience And Build Your Community

Is it a Facebook page? Is it Twitter? Is it posting a video to YouTube? What about creating a Blog? What is the best way to grow an audience? As someone who sits in corporate boardrooms or presents in front... Read more

September 2, 2010 6:14 AM

10 Best Books For Back To School Business Reading

It's back-to-school week... what are you planning on learning this year? The other morning, I watched the pitter-patter of feet drag their way back to school. The brand-new schoolbags scratched by the pavement, the half-tied shoelaces, and the general sluggish... Read more

September 1, 2010 7:15 AM

The Truth, The Whole Truth And Nothing But The Truth

There is a reason why traditional media professionals will have a hard time making the transition to a new media world. Just the other day I got into a debate with a seasoned traditional journalist about what the new media... Read more